According to a 2022 finding by Internet Live Stats, Google processes around 99,000 searches every second. This number only shows how much information people crave online.
For those doing business, this means opportunity. And SEO helps to seize that opportunity.
SEO, or search engine optimization, is one of the most important aspects of doing business online. It helps your website rank higher on search engine results pages (SERPs), getting you more website visitors and, eventually, buyers.
But what is Search Engine Optimization (SEO)? How do you do it? And how does search marketing help with implementing SEO best practices? In this SEO 101 beginner’s guide, we will answer these questions!
What is SEO and Why is it Important for Businesses?
Search engine optimization (SEO) is the process of optimizing a website for search engines to earn higher web traffic levels and improve the site’s visibility.
Marketers who aim to solidify their social media presence almost always work on their content marketing strategy and SEO simultaneously as this is considered a social media best practice.
SEO techniques improve the site’s content, structure, and on-page elements like titles, metatags, and anchor text.
SEO also involves developing off-page SEO tactics like link building and social media engagement.
The main goal of SEO is to improve a site’s visibility on SERPs and appear on organic search results. When people enter their queries into search engines, the engine returns a list of results ranked in order of relevance to the user’s query.
The higher a site ranks in organic search results, the more likely it is to be visited by the user.
SEO is an important marketing tactic for businesses because it can help them attract more visitors by leveraging how search engines work.
Many people use the leading search engine, Google, to find products or services, so businesses that rank well on a search result are more likely to generate leads and sales from online traffic.
SEO is very important to an online business because it helps the brand show up higher on a search result, which means that more people will see the websites and might be more likely to purchase.
SEO is a complex process, but it can greatly benefit a business’s online sales if performed correctly.
SEO 101 Dictionary: Common SEO Industry Terms
We can’t discuss SEO basics without learning our SEO baby words. The following are the most important subject terminologies that you must know when deep diving into SEO.
A keyword is a word or phrase that you optimize your website content and other online assets around to help improve your web visibility, organic search traffic, and overall SEO performance.
When it comes to SEO, choosing your keywords is one of the most important tasks you can undertake. The keyword is the first element that’ll help search engines understand the purpose behind your content.
It’s essential to find keywords that have enough search volume and are relevant to your business to rank higher in SERPs and attract more qualified visitors who are likely to convert into customers.
The image above shows an example of the keyword “monte cristo recipe” used in a Google search query.
SEO keyword volume or search volume is the number of times a particular keyword is searched for on the internet. SEO professionals use the search volume to determine which keywords are most important for their client’s websites.
Generally, the higher the keyword volume, the more competitive it will be to rank for this keyword. The higher the keyword volume means the higher the keyword difficulty.
A long-tail keyword is a specific keyword phrase that is more targeted and specific to what the searcher is looking for and is typically three or more words in length.
Long-tail keywords are used to improve SEO results by increasing content specificity on a website.
In SEO best practice, it is always better to choose long-tail keywords than keywords that have fewer than three (3) words.
“Best place for hiking in Mexico” is an example of a long-tail keyword because it uses more than three keywords for the query, as seen in the Google search above.
Search queries are what searchers use to find information online. The search query is what you type into a search engine, such as Google, in order to find websites that are related to what you’re looking for.
Search query is also a term used to refer to the keyword or keyword phrase used when searching for something online.
SERPs are where different websites rank for different keywords. Monitoring how a search results page work helps you see where you stand in terms of search rankings. In addition, understanding how SERPs work can help you make better SEO decisions.
When you search for something on Google, Yahoo, Bing, or other search engines the list of results that you get for the search is an example of a SERP.
H1, H2, H3, H4
H1, H2, H3, and H4 refer to the different levels of headings in an article. SEO practitioners, in general, use them to indicate where the most important keywords for that content should fall.
For example, in an article, at least one of your H1 headings should contain a focus keyword.
Incorporating keywords into your headers is a standard SEO best practice and is a component of technical SEO.
Metadata is information about content that is not visible to the average user but is used by platforms like Google to help rank websites.
Metadata helps search engines find your content faster and helps users understand what your content is about in a glimpse. The faster search engines find your link, the better it will be for your click-through rate.
When mobile users perform a search query, metadata can also help your content read in a more mobile-friendly manner when viewed using mobile devices.
The meta description is the most important piece of metadata, as it is used to summarize a website’s content. When people search for keywords, Google will display the meta description in the results if it is relevant to the search.
A well-optimized meta description counts big when it comes to getting more organic search traffic.
Meta descriptions also include the article’s author, article categories, and the time of publication.
Another significant element of metadata is the title tag. Title tags, as the name suggests, contain the content’s title. The title tag is the first thing that a searcher will look at.
As an SEO best practice, it also helps with Google rankings to always include keywords in the title tag.
The arrows in the image above point to the title, permalink, and description of the article. These details will appear as the metadata of the article when it comes up as a result on Google.
By looking at the preview of the metadata at the uppermost part of the image, you’ll see how the three details are displayed.
Anchor text is the visible, clickable text in a hyperlink. When you click on an anchor text, it takes you to the page that’s been linked to. Anchor texts are important for SEO because they help platforms like Google determine the relevance of a page.
Therefore, including relevant keywords in your anchor texts helps improve your page’s ranking on SERPs.
Image Alt Text
Alt text, or alternative text, describes an image to a user who cannot see it. This is important for SEO because it allows search engines to index images and understand their content.
When you include alt text on your images, be sure to include keywords that are relevant to the image. This will help your SEO by allowing your images to rank in SERPs.
The image above shows a photo of two women. This image is used for the “What is a Mindset Coach? 3 Important Steps to Becoming a Mindset Coach” section of an article.
To help search engines understand the image better, the ‘Alt text’ includes the following texts in the encircled area above.
An internal link is a hyperlink that links to another page that belongs to your own site. If your article contains links that direct to your other existing site articles, those are considered internal links. Internal linking is important to SEO because it helps search platforms understand the structure of your website and how different pages are related to each other.
Internal linking involves including significant keywords in your internal links. Performing this can help improve your SEO ranking for your focus keywords.
An external link is a hyperlink that will bring you to a piece of content that belongs outside of your website. External links are important for SEO because they help to increase a website’s organic traffic.
External links also help to improve a website’s authority and credibility as it helps show that a particular link is credible enough to be used as a resource on other web pages.
Keyword Research Tool
SEO experts use various keyword research tools to help them identify the best target keyword or target keywords for their campaigns.
The most popular tool is Google AdWords Keyword Planner, which allows you to see how many people are searching for a given keyword and its competition. Other popular SEO tools include Moz’s Keyword Explorer and SEMrush’s Keyword Tool.
Aside from the popular keyword tools mentioned above, Ahref’s Keyword Difficulty Checker is another example of a keyword tool that many people use, especially SEO experts.
When we talk about search traffic or traffic, this refers to the number of people who visit a website. And there are many ways that you can increase your site traffic. You can do ads, leverage pillar posts, use landing pages, and more.
SEO is a way to make sure your site appears on Google’s search results more and increases search traffic—be that paid or organic traffic—to attract more people who have the probability of buying from you.
Organic traffic is the traffic that comes to a website due to its SEO efforts. Organic traffic is not paid for but earned through the SEO work done on the website.
Paid traffic is the type of traffic that comes to a website as a result of a paid search or paid advertising. This can be done through Google AdWords, Facebook Ads, and other online platforms.
Paid traffic is a beneficial tactic because it allows you to appear more on search queries faster.
Keyword stuffing is the act of filling a page with keywords or phrases in an attempt to manipulate search engine rankings.
To encourage content creators to create high-quality content online and ensure that searchers are only getting relevant content, search platforms like Google penalize websites that perform keyword stuffing by lowering their rank.
SEO Basics – Keyword Research, On-Page Optimization, Link Building
“The reality of SEO is the reality of any successful endeavor: It will take strategic, consistent, and sufficient efforts to rank well,” says Flow SEO Founder Viola Eva.
This is why businesses that know the significance of ranking invest heavily in having a solid strategy for SEO.
But we’re not talking strategies for now. Because for a strategy to fly, you first need the basics.
SEO can be used to improve the visibility of a website for any topic, but it is most commonly used for businesses who want to increase traffic to their site.
There are three main aspects of SEO that must be considered in order for it to be effective: keyword research, on-page optimization, and building links. For your SEO success, let’s go over them one by one.
1. Keyword Research
Before you create content, finding the right keyword to use in that content is the first step to take. Keyword search identifies and selects the best keywords for your website or blog to attract more search traffic.
It is the first step to your SEO success. Using keyword search tools can also help with this task.
The purpose of keyword search is to help you target the right audience with your content and to help you rank higher on SERPs.
By understanding what people are searching for, you can tailor your content to meet their needs, improving your chances of ranking high in organic search.
To conduct a keyword search on a keyword that you want to rank for, examine what your prospects are typing on Google when searching for something. How they word it is your clue on what keywords you should target. When choosing a keyword search tool, it’s also essential to try out free tools first for a start. Trying out a free tool will help you better understand how keyword search is performed.
2. On-Page Optimization
Optimizing your content is one of the most important ranking factors in SEO.
On-page SEO is optimizing important pages to rank better and earn more relevant traffic on a search engine. This process is a part of what the industry calls technical SEO.
Optimization is critical to your SEO success. It involves optimizing the page’s title, meta description, header tags, images, and other elements to help search engines understand your pages more effectively.
It’s considered technical SEO because it concentrates on the areas of your own site’s pages that can be further optimized with the focus keyword that you want to rank for.
Optimizing these elements can make your pages more SEO-ready and improve your chances of ranking higher in search results pages.
On-page SEO includes ensuring that your title tags, meta description, and other metadata details contain the keywords you want to rank for. For example, if you’re creating content or a blog post on WordPress, hover over to the right side of the screen and look for ‘settings.’ Upon clicking settings, the metadata mentioned above will be displayed for you to customize.
3. Link Building
Link building is an SEO strategy that is used to increase the authority and relevance of a website. It is the process of acquiring links from other websites, usually through exchanging links or by providing valuable content that can be linked to.
Linking is integral to achieving SEO success, as it can help to improve a website’s ranking on a search engine.
Building links to your site or backlinking is a process. To succeed in doing this, you must give the time and effort it needs. Here’s how to do backlinking.
1. Choose quality websites to link to. When selecting websites to link to, make sure that they are high-quality and relevant to your own website. Low-quality or spammy websites can actually hurt your SEO ranking.
2. Use keyword-rich anchor text. When creating links to other websites, be sure to use keyword-rich anchor text. This will help improve your SEO ranking and bring more traffic to the websites you link to.
3. Link from high-traffic pages on your website. It’s also important to link from high-traffic pages on your own website. This will help improve your SEO ranking and bring more visitors to the pages on your website that you want them to see.
After learning the basics, it’s also important to understand how you can apply SEO in various search marketing elements. But first, what is search marketing?
Understanding Search Marketing or SEM Can Help You With SEO
Did you know that 63% of all shopping starts online, even though some of it ends up being paid for in a store? Clearly, online search is a critical tool for making sales. This is where SEM comes in.
Search marketing or search engine marketing is gaining visibility and increasing traffic on platforms like Google through paid and unpaid efforts. This can include SEO, PPC, and other online marketing strategies.
Search marketing aims to increase your site’s traffic by targeting people who are already interested in what you have to offer.
Using keyword research and other SEO techniques, you can improve your chances of reaching these people and driving them to your site. So if search marketing is a process, what does it comprise?
1. Search Intent
When someone performs a search on Google, they are looking for something specific. This is called the searcher’s intent. And search intent is a great ranking factor that’ll impact your SEO success.
SEO is all about understanding what people are searching for and then providing that information to them in the form of content or a web page.
Using search intent as a ranking factor can be done by using the right keywords and phrases in your content and in your SEO strategy.
Suppose someone asks you to search for the best place for hiking near the area because they want to go on a hike without traveling far. The “best place for hiking near me “ is your search intent.
Google search is a great example of how search context can impact SEO. When you type a keyword into the Google search bar, the results that appear are based on the context of your search.
In other words, Google considers all the factors that could affect how relevant a result is to your query. This includes things like your location, the device you’re using, and even your previous search history.
All of these factors help Google determine which results are most relevant to you and your query. So if you’re searching for a local business, Google will return results that are local to you.
And if you’ve been searching for a particular topic lately, Google will try to surface related results in its SERPs.
Understanding how search context can affect SEO is an important part of optimizing your content for success. By understanding how Google interprets your searches, you can better tweak your content to rank better in the SERPs.
Let’s use the same example earlier. Suppose someone asks you to search for the best place for hiking near the area because they want to go on a hike without traveling far. In this case, “near the area” or “near me” is your context.
An SEO asset is any element of a website or marketing campaign that can be used to improve its position on SERPs.
Assets can include anything from the website’s title and meta descriptions to the text on individual pages and images, videos, and other multimedia content.
While SEO can be performed without using assets, incorporating them into a campaign can often help improve its results.
Continuing with the same example, after someone searches “best place for hiking near me” on Google, Google could then deliver the top-ranking pages or blog posts of reviews made by locals or hikers on the best hiking spots in the local area. In this case, the blog posts are the assets.
A channel in search marketing refers to the various ways that a user can search for information. This can be through platforms like Google or Bing, or it can be through a specific niche site like Amazon or Facebook.
Channels generally refer to the way in which users find information and can be used as a tool for SEO purposes.
When someone searches for “best place for hiking near me” on Google, Google is considered the channel in the situation.
Optimization is making a website’s marketing materials (including its website, content, and associated keywords) as search-engine-friendly as possible. This is done to increase the site’s visibility and ranking on SERPs.
Keyword optimization is a key part of SEO. It refers to using keywords in website content and metadata (e.g., titles, metatags) to improve the site’s chances of appearing in relevant search results for those terms.
Let’s say you’re creating a blog post. If you want your post to rank for queries like “best place for hiking near me,” you can include the keywords “best place for hiking near me” in the most essential areas of the post. In the case of a blog post, these areas refer to the title, URL, metadata, headers, images, featured image, and alt texts.
10 Easy SEO Tips to Observe for SEO Beginners
If you’re just starting out with SEO, it’s important to know the basics. There are many factors that break down the fundamentals of SEO, but these 10 easy tips will help beginners get started on the right foot.
1. SEO is not a one-time task. It’s an ongoing process that needs to be regularly monitored and tweaked.
If you want to climb up on rankings, it’s important to have consistency with your SEO. SEO is not a one-time task for as long platforms like Google, Bing, and Yahoo are always changing and evolving.
And since search engines improve over time, SEO techniques that worked a few years ago may no longer work today, so it’s important to continually monitor and tweak your strategy to ensure that your own site is getting the best possible ranking.
2. SEO should be a part of your website’s design from the start.
SEO is the practice of optimizing a website for Google and other search engines. SEO should be considered when designing a website, aside from making mobile-friendly content, as it can improve the ranking of a website on SERPs, leading to more visitors.
There are many components of SEO, but some of the most important include using the correct keywords, titles, and descriptions, developing good content; and optimizing the website’s infrastructure.
SEO can be a complex process, but following best practices can help a website rank better in SERPs.
3. Make sure your site is crawlable and indexable by search engines.
Before you worry about your traffic, first, worry about if your site can undergo a google crawl. To rank properly for a certain keyword, make sure your web pages can be crawled and indexed by a search console.
One of the best ways to ensure that your website is seen by as many people as possible is to submit it to the Google search console. What is Google search console?
The Google search console will help you track your website’s organic traffic or traffic from unpaid sources like search engines.
This is a valuable metric to track. The search console can tell you how well your website is performing in search engines and whether or not you’re doing something wrong that’s causing your traffic to drop.
4. Optimize your images by including keywords in the file names and alt text
SEO is not just about optimizing your website and its content. You must also optimize your images. Including keywords in the file names and alt text can help attract more search traffic through your content.
This is because search engines use image search to return results, and by including keywords in your images, you can make them more likely to appear in those results.
So, if you want to improve your SEO ranking, optimize your images using keywords.
5. Always use keyword-rich titles, descriptions, and tags when adding content to your website.
One of the most important parts of SEO is using keyword-rich titles, descriptions, and tags. This will help to ensure that your website appears higher on SERPs and thus receives more traffic.
The titles, descriptions, and tags for each piece of content on your website should be carefully crafted to include important keywords.
This will tell the search engine algorithms that your content is relevant to those keywords, and you will be more likely to rank better as a result.
However, you mustn’t rely too much on these areas. Because at the end of the day, your overall content is still what’s going to pilot your whole goal of optimizing for a search query.
Just like what Dylan Books said…
6. Use social media to promote your content and help it reach a wider audience.
SEO is all about improving the visibility of your website. And one of the best ways to do that is by promoting your content on social media.
By sharing your blog post and other content on social media, you can reach a larger audience and drive traffic to your page. In addition, social media can help you build relationships with potential customers and clients. So if you want to improve your SEO, promote your content on social media.
Speaking of social media, going the extra mile to ensure your content ranks well includes practices that equip your content or website for mobile use.
If you’re going to promote on social media, consider that a great number of traffic can come from mobile users. Therefore, optimize your mobile site in terms of site speed. If other sites load faster than yours, of course, more people will stay on those sites. As for yours, that means more traffic leaving.
For content creators, it’s normal to enhance content to appeal more engaging. But sometimes, that means including elements that could affect your content’s page speed. If your content’s page speed is poor, this is going to affect user experience. Page speed is also a factor when it comes to engagement.
7. Link building is still an important SEO tactic, so make sure you include links in your content whenever possible.
Links contribute to important SEO tactics. This refers to the process of acquiring links from other websites to your own. Links help Google determine a website’s importance and authority, and they also help boost a website’s SEO ranking.
In order to improve your SEO ranking, you need to focus on building high-quality links from reputable websites.
8. Avoid using black hat tactics in SEO, as they can get you penalized by Google.
Businesses should avoid SEO black hat tactics because they can get penalized by Google. Black hat tactics are methods that violate Google’s Webmaster Guidelines and can include things like keyword stuffing, cloaking, and spamming.
These tactics can result in lower search engine rankings or even ban your website from Google altogether.
So if you’re looking to improve your SEO results, it’s best to stick to the basics and avoid any risky tactics.
9. Monitor your site’s analytics regularly to track progress and identify areas that need improvement.
SEO is constantly changing and evolving, so it’s important to keep track of your site’s analytics to see how you’re doing and where you need to improve.
By tracking your site’s progress, you can determine whether your SEO techniques are effective and make necessary changes.
Additionally, analyzing your analytics can help you identify any technical SEO issues that need to be addressed.
10. There are no guarantees in SEO, so always be prepared to adjust your strategy as needed.
SEO is a fluid and ever-changing field. What may work one day may not work the next, so it’s important to be prepared to adjust your strategy as needed.
This is especially true regarding search results, as they can change rapidly in response to changes in the algorithm or new trends in search behavior.
Knowing when to adjust your strategy will ensure that your website remains competitive and continues to rank well in search results.
- SEO needs to be regularly monitored and tweaked.
- SEO should be a part of your website’s design from the start.
- Always use keyword-rich titles, descriptions, and tags when adding content to your website.
- Make sure your site is crawlable and indexable by search engines.
- Optimize your images by including keywords in the file names and alt text.
- Use social media to promote your content.
- Link building is still an important SEO tactic.
- Monitor your site’s analytics regularly.
- Avoid using black hat SEO tactics.
- Always be prepared to adjust your strategy as needed.
How to Track Your SEO Progress and Measure Results
SEO is the practice of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. SEO can be done in a number of ways, but generally, it involves improving the site’s content, structure, and on-page optimization.
One important part of SEO is tracking your progress and measuring your results. This can be done using a number of tools, including Google Analytics. Google Analytics is a free tool that lets you see how your website is performing in terms of traffic, page views, and other important metrics.
To use Google Analytics to track SEO progress, you first need to create a tracking code for your website. This code will allow Google Analytics to track traffic going to your website. You can create this code by logging into your Google Analytics account and going to the Admin tab. Then, select Property > Tracking Info > Tracking Code.
Next, copy the tracking code and paste it into the header section of your website. Be sure to do this on every page of your website so that Google Analytics can track all traffic coming to your site.
Once the code is in place, you can start tracking SEO progress by going to the Acquisition > SEO > Queries report in Google Analytics. This report will show you how many impressions and clicks your website has received for specific SEO keywords.
You can also use the Behavior > Site Content > All Pages report to see which pages are getting the most traffic from SEO keywords. This report can help you identify which pages on your website are most popular with SEO visitors, and then you can work on optimizing these pages even further.
By tracking SEO progress and measuring results, you can ensure that your efforts are paying off and that you’re making progress toward your SEO goals.
There is so much that goes into SEO, especially for beginners. If you’re new to SEO, there’s a good chance that you’re asking the same questions that other SEO beginners are asking. You can find some of these questions below.
Can I learn SEO on my own?
Yes, it is possible to learn SEO on your own. However, it’s important to note that SEO is a complex field and there are no guarantees that you will achieve the results you desire right away.
Eventually, you’re also going to want to work with SEO consultants for more expert guidance. That being said, many resources are available online that can help you learn SEO basics and improve your SEO ranking.
Are there barriers to entry when learning SEO?
One of the biggest barriers to entry when learning SEO is the fact that SEO is constantly evolving.
What may work one day may not work the next, so it’s important to stay up-to-date on the latest SEO trends and changes in the algorithm. Additionally, SEO requires a lot of research and trial and error in order to find what works best for your website.
Another barrier to entry can be the cost of implementing SEO techniques. Many SEO tactics require paid tools or services, which can be expensive for small businesses or entrepreneurs. However, there are many free SEO resources available online that can help you get started.
- Google’s ever-changing guidelines and algorithm
- The implementation of SEO on different social platforms
- Cost of advanced SEO courses
- A book load of information to read
- Unreliable sources of SEO tips and information
What is local SEO?
This branch of SEO is the practice of optimizing a website for Google search results that are specific to a geographic location. For example, if you’re a dentist in Sydney, you’d want your website to show up in local search results for “dentist Sydney.”
Can I learn SEO for free?
There are some free SEO courses online that can help beginners get started. One such course is the SEO for Bloggers course offered by Udemy.
This course covers the basics of SEO, including how to research keywords, optimize content, and improve website speed.
Another great option is the SEO 101: The Beginner’s Guide to Search Engine Optimization course offered by Moz. This course covers everything from the history of SEO to current best practices.
Both of these courses are free, and they provide a great introduction to SEO. With a little bit of practice and patience, you can start to see improvements in your website’s ranking.
What is E-A-T SEO?
This has become an important part of SEO basics.
EAT SEO stands for Expertise, Authoritativeness, and Trustworthiness. It’s a Google ranking factor that refers to the quality of your content. Google wants to surface high-quality content in its search results, so it looks for signals that show whether a piece of content is high quality.
EAT is one of those signals. If you want your content to rank well in Google, you need to make sure it has EAT. Here’s how to do that:
1) Make sure your content is written by experts.
2) Make sure your content is authoritative.
3) Make sure your content is trustworthy.
If you can tick those three boxes, you’re on your way to writing EAT-friendly content that will rank well in Google. So how do you make sure your content is EAT-worthy?
What is YMYL in SEO?
YMYL is a Search Engine Optimization term that stands for “Your Money or Your Life.” YMYL pages are those that could potentially have a negative impact on a person’s life if they were to rank highly in search engine results.
For example, a page about a financial product like a credit card or loan could be considered a YMYL page. If someone were to search for “credit cards” and find a page that ranked highly but contained inaccurate information, it could have disastrous consequences.
As such, YMYL pages must be held to a higher standard than other types of pages when it comes to SEO. This means that they must be well-researched, well-written, and trustworthy in order to rank highly in search engine results.
Any relevant SEO basics training my include an explanation of ymyl.
Does every business need SEO?
Most major industries invest in SEO. So whatever nature of business you belong to, investing in SEO is always a wise decision to consider.
Big brands and companies spend thousands in marketing their products and services, and SEO is just another part of their strategy.
To put their name out there, these brands spend thousands to millions in SEO—as seen in the data above from Search Engine Journal—to present themselves as authorities in their fields.
In addition, SEO is something that any business, big or small, can gain significant ROI from when done effectively.
So the next time you ponder if SEO really is necessary, think about what you’ll miss.
SEO is an ever-changing and complex field, so it’s important to stay updated on the latest changes and trends. Following these SEO basics can help improve your website’s visibility and ranking on search results.
However, there are no guarantees in SEO, so be prepared to adjust your strategy as needed. In addition, monitoring your site’s analytics is a good way to track your progress and identify areas that need improvement.
And finally, avoid using black hat SEO tactics, as they can get you penalized by Google.
I’m the founder of Grow Predictably, a company that helps businesses make an impact. We work with you to create a marketing strategy tailored for your needs and goals. We help businesses grow and make an impact by providing services that drive predictable, profitable growth.
Making an impact is what drives me. I founded my company on the belief that successful businesses should make an impact. And we’ve been helping businesses do just that for years now. It’s why we exist – to help businesses reach more people and change more lives for the better.