Surfer SEO vs. GrowthBar SEO

If you’re into SEO or writing, you might want to get into this review.

For those who are in the loop when it comes to digital tools, you’ve probably heard of or even tried Surfer SEO. It’s like that classic rock song that never gets old – tried, tested, and always hitting the right notes. But recently, something new caught my attention – GrowthBar SEO.

While I am more accustomed to other content optimization tools that are in the same category as GrowthBar SEO, I’ve been pleasantly surprised. It’s got a fresh beat that I believe newcomers will absolutely want to know more about.

But how will it hold up against Surfer SEO? Is it going to be a strong surfer seo alternative? Or is it going to be an excellent pick in its own league? That’s exactly what we’re going to do here, a review of Surfer SEO vs. GrowthBar SEO.

So, are you ready to dive into what’s in and what’s out with these two SEO and content optimization tools? Stick around, and let’s find out more about how they hold up against each other.

Whether you’re a seasoned user of SEO tools or someone fresh to it, there’s great takeaway here for everyone. Let’s begin comparing.

1. Surfer SEO

Surfer SEO is an SEO and content optimization tool designed to help people improve the visibility of their web pages on SERPs. It offers features like keyword research and web page analysis to see how they can rank better and provide suggestions for content strategy.

I’ve had a great experience with Surfer SEO, and I must say, it’s a game-changer for SEO practitioners and content creators. The customizable content editor is a dream, giving users better insight into their content strategy.

The smooth integration with other tools, the brilliant topic clustering feature, and the detailed page audits are genuinely gold. The continuous updates they roll out also show they’re committed to staying ahead and providing users with the best.

However, it’s not all sunshine and rainbows. While the SERP Analyzer is a fantastic tool, its user interface could use a bit of a facelift. And if you’re managing a vast website, the domain planner might feel a tad restrictive.

But, despite these minor hiccups and the initial learning curve, I genuinely believe the pros far outweigh the cons. The value it offers, especially with its integrations and continuous feature additions, makes it a top recommendation from me.

Benefits of Using Surfer SEO

If you’re on the hunt for a tool that can elevate your SEO game, Surfer SEO can be your best ally.

Here are five benefits it offers:

  • Customizable Content Editor: Tailor your content to fit specific needs, ensuring it resonates with your audience.
  • Smooth Integration: No more juggling between tools; Surfer SEO plays well with other platforms, streamlining your workflow.
  • Topic Clustering: Organize related topics efficiently, making content planning a breeze.
  • Detailed Page Audits: Identify content gaps and get actionable insights to bridge them, ensuring your content is top-notch.
  • Continuous Feature Updates: Stay ahead of the curve with regular updates, ensuring you always have the latest SEO tools at your fingertips.
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Try Surfer SEO!


If you’re into blogging or you’re someone in charge of SEO, Surfer’s got a number of features that I’m pretty sure will excite you.

  1. SERP Analyzer: Offers an in-depth breakdown of Google’s first page results for a specific keyword, providing data on content length, keyword density, and more.
  2. Content Editor: This feature aids in outlining and writing content optimized for search engines. It scans first-page content for LSI keywords and suggests how to incorporate them.
  3. NLP Sentiment Analysis: Utilizes IBM’s Watson to determine the sentiment of search results, helping users understand the tone of content that ranks well.
  4. Keyword Research Tool: Its keyword research tool allows users to input a seed keyword and receive a list of related keywords along with their search volumes.
  5. SERP Similarity: This unique content optimization feature shows the overlap between the keyword you input and other related keywords, helping determine if separate pages are needed for different long-tail keywords.

These features are designed to provide a comprehensive SEO analysis, ensuring that content creators and SEO enthusiasts have all the tools they need to optimize their content effectively.

What I like

  • Customizable Content Editor
  • Smooth Integration
  • Topic Clustering
  • Detailed Page Audits
  • Versatile Extensions and Integrations

What I dislike

  • SERP Analyzer UI
  • Limited Domain Planner
  • Pricing
  • Learning Curve
  • Standard AI Writing Assistant


Surfer SEO offers a range of pricing plans tailored to meet the diverse needs of its users, from individuals to large agencies. Each plan ensures that you get the best value for your investment.

  • Essential – $69/month (billed annually):
    • Ideal for individuals and small teams.
    • Includes 180 content editor credits per year and 2 organization seats.
    • Recommended for professionals working on medium-sized projects.
  • Advanced – $149/month (billed annually):
    • Targeted at experts and mid-sized teams.
    • Comes with 540 content editor credits per year and 5 organization seats.
    • Best for those who value flexibility and require larger limits.
  • Max – $249/month (billed annually):
    • Perfect for larger agencies and teams.
    • Offers 1080 content editor credits per year, 10 organization seats, and includes all add-ons.
    • A comprehensive package for professionals without any limitations.
  • Enterprise – Custom Pricing:
    • Tailored for large agencies and enterprises with high content needs.
    • Provides a custom number of articles, unlimited organization seats, and a dedicated customer success manager.
    • For businesses seeking a personalized experience and contract.

Who Should Use Surfer SEO?

Surfer SEO is a powerful SEO tool, so it’s definitely a must for anyone involved in SEO to try. But, to pinpoint some examples of users who can best benefit from this tool, here are three:

  1. Freelance SEO Specialist
    • You’re an individual who handles multiple clients or personal projects. You need an affordable tool that offers essential features to optimize content. The “Essential” plan at $69/month (billed annually) would be perfect for you, providing a balance of affordability and functionality with features like a customizable content editor and a keyword research tool.
  2. Mid-sized Digital Marketing Agency
    • You’re part of a growing team that manages several clients, requiring more advanced features and higher limits. The “Advanced” plan at $149/month (billed annually) is tailored for you, offering more content editor credits and organization seats to cater to your expanding needs.
  3. Large SEO Agency or Enterprise
    • You’re part of a big team or enterprise with high content demands and require a comprehensive package without limitations. The “Max” plan at $249/month (billed annually) or the custom “Enterprise” plan would be ideal. These plans offer the highest number of content editor credits, organization seats, and all available add-ons, ensuring you have all the tools at your disposal.
our #1 pick
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Surfer SEO

4.8 on G2 (467 Reviews)

Surfer SEO is a high-level content optimization tool that’s proven by many. It simplifies the process of creating content that ranks higher in SERPs. With Surfer SEO’s on-page optimization features, you can customize the meta tags for each page perfectly to ensure maximum reach from your traffic. Additionally, its powerful content editor allows you to create or edit documents on the go quickly.

2. GrowthBar SEO

GrowthBar SEO, like Surfer SEO, is an SEO and content optimization tool that helps people optimize content for search engines. It assists with keyword research, competitor analysis, domain analysis, etc.

While Surfer SEO remains our top pick, I’ve got to say GrowthBar SEO is another tool that’s caught my attention. If you’re starting out in the SEO world, its cost-effective plans are a real boon.

The AI-powered blog outlines make content creation a breeze with clear suggestions on what target keyword to include next.

And who doesn’t love unlimited keyword exploration? Plus, the free trial is a fantastic way to dip your toes in without any commitment.

Now, it’s not perfect – the keyword tool could be beefier, and I’ve heard some grumbles about customer support.

But overall, for SEO professionals and content creators looking for a solid Surfer SEO alternative or a complement to Surfer SEO, GrowthBar SEO is definitely worth considering.

Give it a shot; you might just be pleasantly surprised!

Benefits of Using GrowthBar SEO

Let’s go over some of GrowthBar SEO’s top benefits for users – compelling reasons to consider this promising SEO tool.

Here are five benefits of using GrowthBar SEO:

  1. AI-Powered Content Creation: GrowthBar SEO uses artificial intelligence to streamline the process of creating blog outlines, making content creation faster and more efficient.
  2. Advanced Pre-Writing Research: Before you even start writing, the tool offers high-quality research capabilities to ensure your content is well-informed and optimized.
  3. Unlimited Keyword Exploration: Have clearer sight of your next target keyword without any restrictions, allowing you to uncover the best terms and phrases for your content.
  4. Free Trial Availability: If you’re on the fence, you can test out the platform without any initial commitment, giving you a taste of its capabilities.
  5. Versatile Chrome Extension: The GrowthBar SEO Chrome extension integrates seamlessly with your web pages, enabling AI writing within WordPress and offering keyword insights during your Google searches.
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Try GrowthBar SEO!


To get a better feel of what to expect from using GrowthBar SEO and also why its many users find good value from it, let’s go over some of its top features.

  1. Keyword Suggestions: GrowthBar SEO provides relevant suggestions for your next target keyword for organic and paid search campaigns based on the primary keyword input.
  2. Traffic Analytics: Offers a comprehensive overview of website performance, breaking down traffic acquisition and user behavior metrics.
  3. Domain Analysis: Identifies commonalities and differences across programs and data for a thorough understanding of domain performance.
  4. AI Content Generation: Uses artificial intelligence to generate email marketing and blog copy tailored for your website and business.
  5. Competitor Monitoring: Keeps an eye on competitors’ rankings, traffic, mentions, and website changes.
  6. Backlink Checker: Identifies who’s linking to your website or competitors, providing insights into your backlink profile.

These features are designed to provide a comprehensive SEO analysis, ensuring that content creators and SEO enthusiasts have all the tools they need to optimize their content and monitor their performance effectively.

What I like

  • Cost-Effective Plans
  • AI-Powered Blog Outlines
  • Unlimited Keyword Exploration
  • Free Trial Availability

What I dislike

  • Keyword Tool Too Basic
  • No Link Access and Needs Fact-Checking
  • Poor Customer Support Access
  • Limited Writing Capabilities


Each plan is designed to cater to specific needs, ensuring that whether you’re an individual content creator, a growing team, or a large agency, there’s a plan that fits your requirements.

  1. Standard – $29/month (billed annually):
    • Ideal for individuals or small teams starting out in SEO.
    • Provides AI writing tools, unlimited keyword research, and support for 2 user accounts.
    • Best for those who need essential SEO tools at an affordable rate.
  2. Pro – $79/month (billed annually):
    • Targeted at mid-sized teams or professionals requiring more advanced features.
    • Offers enhanced AI writing tools, the ability to track more keywords, and support for 5 user accounts.
    • Suitable for those who need a balance of features and flexibility.
  3. Agency – $129/month (billed annually):
    • Perfect for larger agencies or businesses with extensive SEO needs.
    • Provides the most comprehensive set of AI writing tools, the ability to track a vast number of keywords, and support for 10 user accounts.
    • Ideal for agencies or businesses seeking a comprehensive SEO solution without limitations.

Who Should Use GrowthBar SEO?

If you’re in the SEO or writing space, GrowthBar SEO might just be the tool you’re looking for. Here are three types of professionals who could greatly benefit from using GrowthBar SEO:

  1. Digital Marketers:
    • You’re always looking for ways to optimize campaigns and understand the competitive landscape. With GrowthBar SEO, you can gain insights into your next target keyword, competitor keywords, backlinks, and ads, ensuring your strategies are a step ahead.
  2. Content Creators and Bloggers:
    • Crafting content that resonates and ranks can be challenging. GrowthBar SEO’s AI-powered content creation and keyword suggestions can help you produce engaging and SEO-optimized content, increasing your chances of reaching a wider audience. Also, if you’re looking for a cheaper Surfer SEO alternative for blogging, this one could be it.
  3. SEO Specialists:
    • You understand the intricacies of search engine optimization. GrowthBar SEO can be your ally, offering unlimited keyword research, tracking capabilities, and competitive insights. With its tools, you can refine your strategies and ensure your clients’ websites rank at the top.
worth trying
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GrowthBar SEO

4.8 on G2 (33 Reviews)

GrowthBar SEO offers SEO professionals and writers an easy-to-use SEO tool for optimizing website performance. It’s a promising Surfer SEO alternative, especially for beginners. GrowthBar SEO allows you to analyze competitors’ rankings and find new keywords and content ideas in minutes. Because of its budget-friendly plans, ease of use, and effective features, GrowthBar SEO is definitely worth trying.

How Do Surfer SEO and GrowthBar SEO Differ from Each Other?

So how do they differ? I’ve got to say Surfer SEO, and GrowthBar SEO are like apples and oranges in the SEO orchard. Surfer SEO, for starters, is a powerhouse when it comes to detailed page audits, topic clustering, and that nifty SERP Analyzer.

It’s like having a premium household tool for SEO. The pricing might be a tad on the higher side, but hey, quality often comes at a price. And while its AI writing assistant might not be the sharpest tool in the shed, the continuous feature updates show they’re always striving for better.

On the flip side, GrowthBar SEO is the underdog that’s turned many heads. It’s got this promising AI-powered content creation feature that’s a dream for bloggers. And unlimited keyword exploration? Yes, please! Plus, it’s pretty wallet-friendly, especially for those just starting out.

So, does that make it the top Surfer SEO alternative among the best Surfer SEO alternatives? Not quite. But also, yes – for particular reasons (like cost and ease of use).

Another “but” – it could use a bit more oomph in the keyword tool department and maybe a sprinkle more of customer support magic.

So, whether you’re team A or team B, Surfer SEO and GrowthBar SEO can serve both as the “better pick,” depending on who is choosing. At the end of the day, different users will have different needs.

How Do You Choose Between Surfer SEO vs. GrowthBar SEO?

Picking between the two (Surfer SEO and GrowthBar SEO) means having to look at all the factors that make them what they are. And that’s not always easy, especially if you don’t know where to look and where to begin.

If that’s a challenge for you, here are some factors to consider:

1. Features

Why is it important? Features are the heart and soul of any tool. They determine what you can achieve and how efficiently you can do it.

Ask yourself these questions:

  • Which tool offers the specific features I’ll use daily?
  • Am I more into detailed page audits or AI-powered content creation?
  • Do I want a tool that’s more like a Swiss Army knife or a magic wand?
  • If you’re all about diving deep into page audits, topic clustering, and getting a detailed look at search results, Surfer SEO might be your jam. It’s like the Swiss Army knife of SEO tools.
  • On the other hand, if AI-powered content creation and unlimited keyword exploration make your heart race, GrowthBar SEO is waving at you. It’s the magic wand for content creators.

2. Cost

Budget matters! It’s essential to get the best bang for your buck and ensure you’re not overpaying for features you won’t use.

Ask yourself these questions:

  • How much am I willing to invest in an SEO tool?
  • Am I looking for a premium experience or something more budget-friendly?
  • Is the tool offering value for its price, or am I just paying for the brand?
  • Surfer SEO might be a bit pricier but think of it as an investment. It could be worth every penny if its features align with your needs.
  • GrowthBar SEO is the budget-friendly buddy, especially for those just dipping their toes into the SEO waters. If you’re looking for value without breaking the bank, give it a nod.

3. Scalability

You will eventually scale, and it’s imperative that your tools scale with you. As you grow and evolve, you want a tool to keep up with your expanding needs.

Ask yourself these questions:

  • Will this tool still be relevant to me in a year or two?
  • Does the platform offer plans that can accommodate my growth?
  • Is the tool continuously updated with new features to stay ahead of the SEO curve?
  • Surfer SEO, with its continuous updates, shows it’s in for the long haul. If you plan to scale up and need a tool that evolves, it’s a strong contender.
  • GrowthBar SEO, with its varied plans, offers flexibility. If you’re a budding blogger today but see yourself as an SEO mogul tomorrow, it’s got your back.

As you ponder these questions and weigh your options, remember that the best tool is the one that fits like a glove. And hey, if you’re ever in doubt, why not give both a whirl? Life’s too short to miss out on good things, especially in the SEO world!


We went through the ins and outs of Surfer SEO and GrowthBar SEO, two stellar tools in the vast SEO universe. With one being our ultimate pick and the other something we consider worth trying, both have their unique flavors.

Basically, both SEO tools serve great value, depending on when you’re looking.

Now that you’re at this crossroads remember to pick the tool that resonates with your needs and aspirations. Whether you’re a budding blogger or an SEO maestro, the right tool can be your trusty sidekick, helping you conquer the SEO world.

And hey, who says you can’t enjoy both? If you’re still on the fence, try both of them and see for yourself.