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It’s not surprising that most people only click through the top five results from the first Google search engine result page (SERP). Your website is less likely to be clicked if it’s ranked lower. With this interesting finding, many brands are wondering how to boost their SEO and land the #1 position on the search results. The answer to this is pillar page content.

Pillar posts are one of the widely used digital marketing strategies to improve a website’s SEO ranking and web presence. Before we get into the benefits of creating this type of content, let us first cover everything you need to know about pillar pages.

Pillar Page for Beginners

A pillar page, otherwise known as a content pillar, is not a lengthy version of an average blog post: it is an SEO strategy that utilizes comprehensive and high-quality content to drive more organic traffic to a website.

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Accordingly, it is the cornerstone content of a particular subject containing links to in-depth written content (also known as a topic cluster).

Think of it as a backbone that is the foundation of a website. Like the backbone found in our bodies, a content pillar acts as a core or foundation of pillar posts forming topic clusters and interlinked subtopics.

However, it is essential to remember that creating pillar pages is a double-edged sword. While this is incredibly valuable to improve your search rankings, it may also damage your SEO. In that sense, a strong content strategy is necessary to implement this successfully.

5 Ways Pillar Posts Can Improve your SEO Results

Chances are that you’re already familiar with SEO basics if you’re reading this. For example, you know that keyword research is essential and that backlinks are still important. But what you may not know is that pillar pages can have a significant impact on your SEO results.

A pillar page is a comprehensive, authoritative page on a specific topic. It’s the foundation of your content marketing strategy, and it’s designed to rank highly in search engine results pages (SERPs). In other words, a pillar page can be a powerful tool for improving your SEO.

There are several ways pillar pages can improve your SEO results.

HOW PILLAR PAGES CAN IMPROVE YOUR SEO RESULTS?
  1. Targeting multiple keywords with a single content.
  2. Attracting a lot of backlinks.
  3. Creating a better user experience.
  4. Providing valuable context to other marketing assets.
  5. Increasing your brand visibility.

First, they can help you target multiple keywords with a single piece of content. This is because a pillar page is designed to be comprehensive, covering all aspects of a topic.

When you target multiple keywords with a single piece of content, you’re more likely to rank for those keywords. This means more traffic for your website and a better chance of achieving your marketing goals.

Second, pillar pages tend to attract a lot of backlinks, which can boost your SERP rankings.

Backlinks are still a major ranking factor for Google, and a well-written pillar page is more likely to attract links than a shorter blog post or article.

Third, pillar pages help to create a better user experience, which is an essential factor in SEO.

When you provide comprehensive, valuable content on a specific topic, readers are more likely to find what they’re looking for.

This leads to a lower bounce rate and higher average time on the page, both of which are positive signals to Google.

Fourth, pillar pages can provide valuable context for your other content marketing assets.

For example, if you have a blog, you can link your pillar page to related blog posts. This helps Google understand the relationship between your content assets and can lead to better SERP rankings.

Finally, pillar pages can improve your SEO results by increasing your brand’s visibility.

When you rank highly for a particular keyword, readers are more likely to see your brand name and become familiar with it.

This increased brand awareness can lead to more website traffic and conversions.

Overall, pillar pages can have a significant impact on your SEO results. So now is the time to start if you’re not using pillar pages in your content marketing strategy.

By implementing pillar pages, you can improve your SERP rankings, attract more backlinks, and create a better user experience. These are all essential factors in achieving success with your SEO efforts.

How Does the Pillar Page Strategy Work?

It is important to note that this strategy doesn’t work on its own, and that is where topic clusters come in handy, which is considered the strength of a pillar page.

Within the topic clusters, comprehensive pillar posts are strategically placed with internal links to related blog posts.

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A topic cluster is a group of related content pieces that all revolve around a central, keyword-focused topic. Typically, a topic cluster will include a pillar post (a long-form, comprehensive piece of content) as well as a number of supporting articles.

The goal of a topic cluster is to build an authoritative resource on a given subject, with the pillar post serving as the centrepiece.

By creating high-quality, keyword-rich content, you can signal to search engines that your site is relevant and trustworthy, leading to improved organic search visibility.

In addition, topic clusters can help to improve your click-through rate and time on site, as readers will be able to explore multiple pieces of content on a given topic.

Word Count in a Pillar Blog Post

With the word comprehensive in mind, one might ask how long should a pillar post be. As mentioned, this is more than an average blog post.

While there is no exact word count in this content creation, the general rule of thumb is that each pillar page topic must be between 2,000 and 5,000 words.

However, it is worth remembering that a longer post doesn’t necessarily mean that it’s better or will help you drive more website traffic– it can bore the target audience when the content structure and strategy are not well-planned.

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Tips for an Effective Pillar Blog Post Strategy

1. Figure out what pillar blog posts are right for your business.

As a small business owner, you may wonder what pillar posts are suitable for your company. After all, with so many topics to choose from, it can be challenging to know where to start.

However, one helpful way to narrow down your options is to think about the different “pillars” of content that can benefit your business.

For example, if you sell products, you may want to write “how-to” posts that show customers how to use your products in new and exciting ways. Or, if you offer services, you may want to write thought-leadership pieces that share your expert insights on industry trends.

By identifying the pillar blog post topics most relevant to your business, you can ensure that your content is interesting and valuable for your target audience.

2. Identify the searcher’s intent behind the topics you want to target.

When conducting keyword research, you must consider the searcher’s intent behind your target topics. What are they looking to accomplish? What questions are they trying to answer?

Identifying the searcher’s intent can help you create content that more effectively meets their needs, resulting in more qualified traffic and better conversion rates.

There are a few different types of searcher intent: informational, transactional, and navigational.

TYPES OF SEARCHER INTENT
  • Informational intent indicates that the searcher seeks information on a particular topic.
  • Transactional Intent indicates that the searcher is looking to make a purchase.
  • Navigational intent indicates that the searcher is looking for a specific website or web page.

Once you’ve identified the searcher’s intent, you can create content that more effectively targets their needs. For example, if you’re targeting informational keywords, you can create blog posts or articles that provide information on those topics.

If you’re targeting transactional keywords, you can create product pages or landing pages designed to convert visitors into customers. And if you’re targeting navigational keywords, you can ensure that your website is easy to navigate and includes the relevant information users are looking for.

By understanding searcher intent, you can create content that better meets the needs of your target audience, resulting in more qualified traffic and better conversion rates.

3. Make a list of all the questions your target audience is searching for.

To succeed in online marketing, it’s essential to understand what your target audience is searching for.

Unfortunately, that’s not always as easy as it sounds. Even the most sophisticated search engines can only do so much to help you narrow down your options. However, there are a few tips and tricks you can use to uncover the hidden gems in your search results.

First, try using different search engines – each has its own algorithms and may yield different results.

Second, use quotation marks to search for specific phrases – this can help you understand exactly what your target audience is looking for.

Finally, don’t forget to search social media and forums – these platforms can be a goldmine of information about what people are looking for online.

By following these simple tips, you’ll be well on your way to uncovering the hidden search queries that will help you reach your target audience.

4. Organize your questions into an outline.

If you’re like most people, you head to Google when you have a question.

And while there’s a lot of information out there, it can be tough to wade through everything and find the answer you’re looking for. That’s where pillar pages come in. A pillar page is a long-form piece of content that covers a specific topic in depth.

It’s designed to be a comprehensive resource on that topic, answering all questions someone might have. Pillar pages are organized into an outline, each section addressing a different question.

This makes them easy to navigate and ensures that every question is answered thoroughly. As a result, pillar pages are an invaluable resource for anyone looking for detailed information on a particular topic.

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5. Write your pillar blog post.

Now that you have a list of questions and an outline, it’s time to start writing your pillar page.

Remember, the goal is to create a comprehensive resource that covers all aspects of your topic. This means including a mix of text, images, and videos.

It also means being as detailed as possible. The more information you can provide, the better. The goal is to create a resource that people can turn to again and again when they have questions about your topic.

By following these simple tips, you can create a pillar page that will help improve your SEO results and ensure that your target audience can find the information they’re looking for.

6. Optimize your pillar blog post for SEO.

You’ve written your pillar page to be the most useful to your readers. Now what?

It’s time to optimize it for SEO.

Remember to include your target keyword throughout the page, as well as in the title and in the meta description. Using tools like Surfer SEO turns content optimization into a breeze.

Including internal and external links can also help to improve your SEO results. For example, internal links help to keep people on your website longer, while external links show that you’re an authority on your topic.

Both factors can help improve your ranking in search engines. By taking the time to optimize your pillar page for SEO, you can ensure that more people will see it and that it will have a positive impact on your marketing efforts.

7. Promote your pillar blog post like crazy!

So you now have a well-optimized pillar page that provides value to your reader.

You can now sit back, relax, and wait for the traffic to roll in, right?

Not even close! Just because you’ve written a great piece of content doesn’t mean that people will automatically find it. You need to promote your pillar page if you want it to be successful.

There are many ways to do this. You can share it on social media, email it to your list, or even promote it with paid ads.

Another critical way to promote your stellar content is link building. By getting other websites to link to your pillar page, you’re giving it a boost in the search engine rankings.

Linkbuilding can be time-consuming, but it’s well worth the effort if you want your pillar page to succeed.

The important thing is to get the word out and make sure that as many people as possible see your pillar page.

By promoting your content, you can ensure that more people will find it and that it will positively impact your SEO results.

FAQs

Pillar posts can be an extremely effective way to attract new visitors and build trust with potential customers. By creating high-quality, informative content, businesses can position themselves as experts in their field and establish themselves as a go-to source for information on their industry.

Here are four of the most frequently asked questions about pillar posts.

A pillar post is a comprehensive, evergreen piece of content that covers a specific topic in-depth.

Pillar posts are typically much longer than other types of blog posts, and they are designed to be a go-to resource on a given subject.

When it comes to pillar posts, there are a few key things to keep in mind if you want to ensure that they’re effective.

First, make sure that your pillar posts are relevant to your audience. There’s no point in writing a post about something that no one will care about.

Second, keep your pillar posts focused and on-topic. Don’t try to cram too much information into one post – it’ll just end up being confusing and overwhelming for readers.

Finally, make sure your pillar posts are well-written and engaging. No one wants to read a poorly written, boring post – so take the time to polish up your writing before hitting publish.

Pillar posts are a key component of any successful SEO strategy. Also known as “cornerstone content,” pillar posts are long-form pieces of content that provide valuable information on a specific topic.

Not only do pillar posts help to attract organic traffic from search engines, but they also establish your website as an authoritative source of information.

When creating pillar posts, there are a few common mistakes that people tend to make.

First, they often choose topics that are either too broad or too narrow. A topic that is too broad will be difficult to cover in a single post, while a topic that is too narrow may not be of interest to enough people.

Second, people often try to cram too much information into their pillar posts. A pillar post should be comprehensive, but it should also be concise. It should provide an overview of the topic, without getting bogged down in the details.

Finally, people sometimes make the mistake of forgetting to promote their pillar posts. A pillar post will only be successful if it gets seen by the right people, so it is important to share it on social media and other relevant platforms.

In Summary

Creating a pillar page is one of the best ways to improve your SEO results. Not only does it help you rank higher in search engines, but it also provides value to your readers. Following these simple tips, you can create a pillar page to help you achieve your marketing goals.