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Brian Shelton

Brian Shelton

A solid 15 years of Digital Marketing | AI & Automation | SEO & Content Marketing Strategy | Customer Value Journey. Experience with businesses big & small: Globerunner (SEO & marketing agency), PowerSchool (B2B SaaS), PFSweb (e-commerce), Southwest Airlines (travel), and Mary Kay (beauty & skincare).

How do I train my agency's AI with our client's brand guidelines?
AI in Marketing
August 19, 2025

How to Fine-Tune AI Models with Client Brand Assets

Nail the process for training your agency's AI on actual client brand guidelines, and you’ll avoid the classic headaches—think off-brand CTAs or rogue emojis in business emails.  Jump straight to the

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What AI tools can help me automate repetitive SEO tasks like site audits and competitor analysis?
B2B Digital Agencies
August 13, 2025

Tired of Manual SEO? Try These 6 AI Tools for Instant Site Audits & Analysis [2025]

What if you could handle every technical audit, keyword gap, and competitor move—while your team slept?  Agencies switching to AI-powered SEO automation are saving 35% on operating costs and onboarding more

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How Do I Find New Low Competition Keywords for My Clients Using AI
B2B Digital Agencies
August 12, 2025

How Do I Find New, Low-Competition Keywords for My Clients Using AI

Most agency founders suck at keyword research, and it’s not because they’re lazy. They’ve been brainwashed into thinking bigger is better—chase high-volume keywords, pay for expensive tools, grind harder. But while you’re

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6 AI Driven Systems That Make Agencies More Profitable 1
B2B Digital Agencies
August 8, 2025

6 AI-Driven Systems That Make Agencies More Profitable

You think profit is all about more clients. But I’ll tell you, it’s about making every client take less effort and pay off bigger. When I ran my agency, I wasted tons

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How to scale a business strategist practice using AI
High-Ticket Coaches
August 6, 2025

How Business Strategists Are Using AI to Scale in 2025

Let’s get real—scaling your business strategist practice using AI isn’t about buying the latest shiny tool.  When I first tried, I thought my work would lose that “personal” feel.  Turns out, AI

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AI-Powered Practice Management for Mindset Coaches
AI in Marketing
August 5, 2025

Top 5 AI-Powered Practice Management Tools for Mindset Coaches

You became a coach to transform lives, not manage calendars and chase payments.  Yet here you are, feeling more like a frazzled admin than the coach you set out to be.  The

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Biggest fears about AI adoption for solo consultants
High-Ticket Coaches
August 1, 2025

Why Solo Consultants Fear AI — And How to Use It Without Getting Overwhelmed

Harness AI, or risk falling behind—sounds familiar, right?  But the biggest fears about AI adoption for solo consultants aren’t just tech headaches; they’re existential worries about privacy, relevance, and reputation.  Unfortunately, solo

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Is AI Just a Trend Future-proofing a Coaching Practice
AI in Marketing
August 1, 2025

Is AI Just a Trend? Future-proofing a Coaching Practice

Imagine coaching 50 high-ticket clients with the same personal attention you currently give to 10, while your AI systems handle everything from intake assessments to progress tracking. But here’s the uncomfortable

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Does automation devalue a consultant's expertise?
High-Ticket Coaches
July 30, 2025

From Threat to Tool: Does Automation Devalue A Consultant’s Expertise?

Let’s talk—does automation devalue a consultant’s expertise?  I used to spend hours bogged down by admin, thinking clients wanted “personal touch” in every tiny thing.  Turns out, it was killing my growth.  Automation

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