We’ve all been there…
Diving headfirst into the digital world, fueled by the quest to make a significant impact.
The terrain is tough, the competition fierce, and the algorithmic rules?
They’re in an entirely different language.
Turn up the focus on organic SEO, though, and you realize it’s not all about bots and coding—it’s about genuine connections with actual people.
That’s where an organic SEO consultant can lend a helping hand.
These wizards can translate tech verbosity into human relatability and shape strategies that resonate with authentic users.
But be wary because not just any SEO ‘guru’ will do.
There are five crucial tells, neglected by many, that could make or break the deal.
Got your eyes peeled and curiosity piqued?
Perfect—let’s dive into it.
What is Organic SEO?
Search engine optimization, also known as SEO, is the process of optimizing a website for search engine results pages (SERPs).
SEO aims to rank higher in the SERPs for certain search queries to earn more organic traffic.
There are two types of SEO: on-page SEO and off-page SEO.
On-page SEO refers to optimizing your website’s individual web pages for SERPs. This includes optimizing your title tags and meta descriptions to include relevant keywords.
Off-page SEO, on the other hand, refers to optimizing your website as a whole to earn backlinks from high-quality websites.
Why You Need SEO
Sites like Google, Bing, and Yahoo are the most important organic traffic sources.
In fact, according to a recent study, search platforms are responsible for 53% of all trackable website traffic (BrightEdge). If you’re not optimizing your website for search platforms, you’re missing out on a huge opportunity.
There are two types of marketing using search platforms: organic and paid.
Organic SEO is optimizing your website to rank higher in SERPs without paying for ads.
So much of a website’s traffic can be credited back to how it performs on organic search.
Paid search marketing (SEM) is buying ads to get your website to rank higher in the SERPs.
Organic and paid SEO have advantages and disadvantages, but generally, SEO is a more sustainable long-term strategy.
That’s because, with organic SEO, you’re not paying for ads, so your traffic will likely decrease once you stop paying for SEO services.
With paid SEM, on the other hand, you’ll continue to get traffic as long as you’re paying for ads.
Now that we’ve broken down what organic SEO is about, let’s identify the qualities that good organic SEO consultants possess.
The 5 Qualities of a Good Organic SEO Consultant
To improve digital marketing efforts, working with an organic SEO consultant is an essential step to reaping great results in SEO for many businesses.
Here are five key qualities to consider.
- A strong understanding of digital marketing and search engine rankings
- Has white-hat link-building experience
- A well-defined SEO strategy
- Technical SEO expertise
- Ability to communicate effectively
1. A strong understanding of digital marketing and search engine rankings
Any marketing agency will tell you that SEO is important.
But, what many agencies don’t understand is that a true understanding of digital marketing means having a firm grasp on how SEO fits into an overall strategy.
The best organic search consultants deeply understand the customer journey and know which actionable metrics will lead to success.
In addition, they understand that a successful digital marketing strategy reaches beyond just search engine optimization techniques to include social media, email marketing, and other channels.
By providing strategic guidance and a strong understanding of all aspects of digital marketing, the best SEO consultants can help turn strangers into happy, successful customers.
2. Has white-hat link-building experience
As an online business owner, one of your main goals is to rank well in search platforms. To do this, you need to create high-quality, relevant content and perform white-hat link-building and outreach.
Link building is the process of acquiring links from other websites. These links act as votes of confidence from other webmasters and help to increase your organic search rankings.
However, not all links are created equal. To improve your organic search engine ranking, you need to focus on acquiring high-quality white-hat links from credible sites.
White-hat practices are the proper way of making sure your search engine optimization efforts will be acknowledged and accepted by Google, or other search platforms when your site undergoes an SEO audit.
Avoid engaging in link farms or participating in link schemes (PBNs, etc.)
Instead, focus on building high-quality content and promoting it through social media and guest blogging.
Following these SEO strategies can acquire the links you need to improve your Google rankings.
Link building is a vital part of any successful SEO strategy, and a good consultant can help you do this effectively.
3. A well-defined SEO strategy
A good online marketing consultant will have well-defined SEO strategies that take into account your business goals and the latest trends in SEO.
They should be able to help you create a customized plan that will get you the results you’re looking for.
4. Technical SEO expertise
In addition to being knowledgeable about digital marketing, a good organic SEO consultant should also have technical SEO expertise.
They should be able to identify and work with your IT team to fix any technical issues that may be holding. up your website’s ranking.
This includes things like site speed, mobile optimization, and indexing issues.
A good consultant can also recommend other technical improvements that can help improve your website’s ranking.
- Configuring your website’s robots.txt file to help search engines crawl and index your pages.
- Optimizing your website’s titles and metatags for better search engine visibility.
- Creating XML sitemaps and submitting them to Google Search Console.
- Ensuring your website is mobile-friendly and responsive.
- Optimizing your website’s images for better search engine visibility.
- Audit your website’s link profile and identify any toxic or spammy links.
- Implementing HTTPS encryption on your website.
5. Ability to communicate effectively
SEO is a complex topic, and a good consultant should be able to explain it in plain English.
They should also be able to communicate with your team and understand your business goals effectively.
We just went over the five (5) qualities of a good organic SEO consultant. But does working with consultants really make any difference?
The Benefits of Working With An Organic SEO Consultant
Organic SEO consulting can provide several benefits for businesses looking to improve their organic website traffic.
Perhaps the most obvious benefit is that organic SEO services can help to improve your website’s organic rankings.
This, in turn, can lead to more traffic and more customers for your business. SEO services can also help you to save money on paid advertising.
By improving your organic search rankings, you may be able to reduce or even eliminate your need for paid ads.
In addition, working with a search engine optimization consultant can help you improve your website’s overall quality.
This can lead to higher conversion rates and more sales. Organic search consulting can also help you better understand major search engine algorithms.
This knowledge can be used to fine-tune your website and make it more visible in organic search results.
Ultimately, organic SEO consulting can provide many benefits for businesses that are looking to improve their online presence and increase their sales.
- Improve your website’s organic rankings
- Save money on paid advertising
- Improve your website’s overall quality
- Helps you to better understand major search engine algorithms
However, for you to really reap the full benefits of working alongside consultants you should also be wary of a few things. Especially when it comes to the SEO practices that someone implements on your business.
Things to Avoid When Looking for Organic SEO Services
Many companies out there claim to offer organic search engine optimization, but in reality, they are using black-hat techniques that can hurt your website.
Here are a few things to watch out for when searching for an organic SEO agency:
- Make sure the company uses only white-hat techniques. This means they should focus on creating high-quality content, building natural backlinks, and improving website usability. Avoid companies that use spammy tactics like keyword stuffing and link farms.
- Check to see if the company has a good reputation. Do a quick Google search and read some online reviews. Make sure other customers have had a positive experience with the company before you give them your business.
- Ask about their experience. A good organic SEO agency should have plenty of experience in the industry. Ask them about their past projects and clients to better understand their work.
If you keep these things in mind, you’ll be able to find a reputable organic SEO company that can help improve your website’s organic traffic. Avoid companies that use spammy tactics like keyword stuffing and link farms.
If Google discovers that your website uses black hat SEO tactics, penalties will be imposed—penalties that can damage your ranking on SERPs. For cases like this, Google generally lowers the website’s rank. But in the worst of cases, the website can be totally removed from the search engine’s ranking.
The 2 SEO Services That You Should Require
There’s no question that SEO is important for any business looking to increase its web traffic. But when you’re planning to work with an organic SEO consultant, there are two (2) things that you should look into when narrowing down your options.
The part of SEO deals with optimizing your website’s individual pages for the search platforms. This includes things like title tags, meta descriptions, etc.
It includes things like:
- Technical SEO audits
- Keyword research
- Competitor analysis
- SEO Content creation
- Search intent
The part of SEO that deals with optimizing your website as a whole for the search platforms. This includes things like:
- link building and outreach
- social media engagement
Types of SEO
- Ecommerce SEO
- Local SEO
- International SEO
We’ve gone over the benefits of working with an organic SEO consultant, the things to watch out for when choosing your consultant, and the services that they should be able to bring on to your table.
But here’s a question: how does SEO fit into a marketing strategy?
How Search Engine Optimization Fits Into a Well-Thought-Out Marketing Strategy
As mentioned above, SEO should not be your only focus in digital marketing.
If you want your business to succeed online, you must ensure that your website is visible to your target customers. That’s where search engine optimization (SEO) comes in.
However, SEO is just one piece of the puzzle regarding digital marketing.
To succeed online, you need to have a well-thought-out digital marketing strategy that considers all the different channels through which people can discover your business.
In addition to SEO, your digital marketing strategy should include paid advertising, social media marketing, email marketing, and content marketing.
Covering all of these bases gives you the best chance of attracting new customers and growing your business.
An organic SEO consultant will help you find the right SEO tools
As the world of SEO continues to evolve, it can be challenging to keep up with the latest trends and tools.
Fortunately, an experienced Organic SEO Consultant can help you navigate the ever-changing landscape of search engine optimization.
A good consultant will take the time to understand your specific needs and goals and then offer tailored recommendations on which tools will be most effective for your business.
In addition to helping you select the right tools, a consultant can also guide how to use them effectively.
As a result, an organic SEO consultant can help you maximize your chances of success in the competitive world of online marketing.
Help you perform the right kind of keyword research
Thorough keyword research is essential for any successful SEO campaign. Without the right keywords, you’ll never be able to rank high in the search results.
If you’re considering hiring an organic SEO consultant, you likely have questions about what they do and how they can help your business. In this section, we’ll answer some of the most common online questions about organic SEO consultants.
If you’re looking for organic SEO services, it’s important to do your research before selecting a consultant.
Beware of consultants who make guarantees or offer unrealistic results; working with an experienced and ethical SEO consultant will provide long-term benefits for your business.
Once you’ve found a good organic SEO consultant, be prepared to invest time and resources into optimizing your website – the rewards will be worth it!
Are you ready to take your business to the next level? Contact us today to book a consultation call.
Meet Brian, the go-to guy in digital marketing with a solid 15 years of breaking new ground. He’s got his hands in everything from AI-driven marketing and SEO to making sure customers have smooth journeys. Businesses big and small—from fresh faces like Globerunner (SEO & marketing agency) to heavy hitters like PowerSchool (SaaS), PFSweb (e-commerce), Southwest Airlines (travel), and Mary Kay (beauty & skincare)—have all felt his impact.
But there’s more to him than just strategy. As an entrepreneurial coach, Brian helps business leaders shake off their doubts and step into their true power. He’s brilliant at turning delay and stress into clarity and action. Under his guidance, entrepreneurs find themselves on paths that lead not only to profits but also purposeful growth. With Brian around, it’s about lighting up the path for visionaries ready to leave their stamp on the world.