Ranking your eCommerce website on the first page of Google can seem daunting, especially if you don’t know where to start.
Not ranking on the first page of Google can mean a big loss in potential sales. You could be missing out on a lot of business without even realizing it!
SEO is the key to higher rankings and more organic traffic. With expert SEO for eCommerce tips, you’ll be able to rank your eCommerce website with ease – and start seeing results in no time.
What is SEO?
SEO, which stands for Search Engine Optimization, is the process of optimizing web pages to improve a website’s search engine ranking and visibility.
It is an important element of any digital marketing strategy, as it is designed to allow websites to be found quickly and effectively by potential customers, allowing businesses to reach their target audiences more effectively than ever.
Here are the basics that you can focus on in your SEO for e-commerce strategy:
- Website structure: It will determine how your content is organized and how easily information can be accessed by search engines.
- Internal links: These links help web crawlers determine which pages of a website are most important, resulting in better indexing and more visibility in search engine results.
- Product page optimization: To make the most out of your product pages you need to provide content that will persuade customers to buy your products, as well as be optimized for maximum visibility.
- Image optimization: Using alt tags, captions, and descriptions on every image you post gives search engines a better understanding of what your website is offering – meaning they’ll reward you with higher rankings.
- Backlinking: By strategically creating links on authoritative domains, you can improve the visibility of your website and pave the way for better search engine rankings.
Understanding the principles of SEO for eCommerce and applying them correctly in terms of content creation and online optimization techniques, one can be sure they are setting themselves up for success with improved visibility both on organic search results and through other channels such as social media or paid advertising.
So, How Does SEO Work for E commerce Websites?
Understanding the basics of eCommerce SEO is vital for successful eCommerce businesses.
SEO centers around the concept of informing search engine algorithms about the topics they should rank an eCommerce site higher in response to a related query.
It is the most crucial factor in ensuring that your online presence is seen — especially for the most important pages on your website.
But What Are the Most Important Pages on an Ecommerce Site?
Your eCommerce homepage is the very first impression that your website visitors will have of your online store.
It’s a gateway to all the products and services you offer, so it’s important to make sure that your homepage is intuitive, easy to navigate, and visually appealing.
A category page is the cornerstone of any retail website. It’s what your customers visit first when looking for a specific type of product and its design can be the difference between a successful campaign or an absolute flop!
Category pages enable customers to quickly switch between categories and sections as needed. By providing clearly labeled category pages, e-retailers can improve search engine optimization and make it easier for customers to locate specific products.
The layout of your category pages should be intuitive and easily navigable enough to help shoppers find exactly what they’re looking for as quickly as possible.
Additionally, category pages allow website owners to categorize their products and create different types of collections, such as seasonal or trending items. Category pages can also be used for promotional activities such as cross-selling and up-selling which help increase overall sales.
Your category pages are also incredibly important from an SEO standpoint, making it necessary both to educate customers about the different products in each category and to include some hidden keywords that can help boost rankings.
A product page is one of the most essential parts of any online shop – it’s the place where customers can find out all they need to know before buying a product.
It should be engaging and informative, grabbing people’s attention and giving them the confidence to purchase.
You should include clear photos of the items, and detailed descriptions including dimensions, materials used, and any extra care requirements, along with pricing and reviews from other customers.
A FAQs page is the perfect way to make your customers feel heard. Not only does it provide detailed answers to the most commonly asked questions, but it also allows customers to identify their individual needs and ask specific questions about your brand.
Having a FAQs page on your eCommerce site can greatly improve customer service, and convenience, and increases transparency as customers are able to quickly find the answers they want without having to wait for assistance.
Questions can range from product availability to shipping information, returns policies, and more.
An easily navigated FAQs page will reduce customer frustration and will ensure you don’t need to spend lots of time responding individually each time someone contacts you with a question about your products or services.
Through a well-structured SEO campaign, eCommerce sites can establish higher search engine rankings so that customers looking for their products will be able to find their websites more easily.
Additionally, effective SEO for eCommerce can help businesses distinguish themselves from competitors by allowing them to capitalize on timely opportunities such as targeted seasonal campaigns or promotions.
When done correctly, the combination will lead to improved organic visibility which can drastically increase sales and help your business stay competitive in the ever-changing world of eCommerce.
Keyword Research for E commerce
Armed with the right keyword research, an eCommerce SEO campaign can propel any business to success.
Unlocking organic visibility through strategic and mindful keyword selection creates a solid foundation from which businesses can build their online presence.
If you get your keyword research wrong, it can spell disaster.
- You waste resources by going after unrealistic rankings that won’t ever make page one;
- You miss out on lucrative opportunities as you don’t rank for keywords with real buying power.
Understanding the value of eCommerce SEO research is essential to successful online sales. This strategy will help you target keywords that are easier to rank for, and also those with a good search volume and high conversion rates.
Consequently, this will result in higher visibility and revenue potential!
10 Expert Tips for Improving Your E commerce SEO Strategy
1. Implement keyword research and utilize relevant keywords throughout the website content.
Keywords are a major element in ensuring successful SEO implementation, and perhaps one of the tallest hurdles for eCommerce sites to optimize their websites correctly.
Keyword research helps you discover what phrases customers use for their searches, allowing you to ensure your content is tailored to reach them with maximum relevance and accessibility.
Furthermore, it helps avoid irrelevant words that can harm the website’s performance and visibility on search engine results pages (SERPs).
Keywords help users find the web pages they need using descriptive language that falls into categories such as product offerings, company information, or other original content.
A great way to boost your brand’s presence online is by optimizing keywords – understanding how specific ones relate to your brand will ensure you remain competitive and consistently reach customers who matter most to you.
2. Optimize website titles, descriptions, and headers with keywords.
Utilizing appropriate keywords and phrases in titles, descriptions, and headers of your website will make sure that search engines can better understand your site and display it in the best possible light.
Keywords essentially act like a magnet for search engine crawlers helping them to locate and rank the most relevant information for particular searches ensuring that your website does not go unnoticed.
This way, potential customers will be able to easily find you when they search for products or services related to yours. Optimizing with the right keywords can even result in more conversions from existing visitors through improved user experience.
3. Create high-quality backlinks to increase visibility and authority.
Creating quality backlinks for your eCommerce business is essential for increasing visibility and authority in the marketplace.
By getting other reputable websites to link back to yours, you can establish trust with customers who may not have heard of you before.
This type of marketing strategy also broadens your reach, allowing more potential customers to discover what makes your eCommerce business special.
Additionally, a high number of quality backlinks will improve SEO rankings, helping you generate organic traffic that can drive sales and revenue over time.
4. Utilize footer links to reach deeper website pages.
Footer links are those at the bottom of webpages and help make it easier for customers to quickly access deeper pages, such as customer service, about us pages, and contact info.
Creating links that are organized and aesthetically pleasing can benefit users in terms of an improved UX while strengthening brand recognition through creative design choices better leads to more sales overall.
This helps improve navigability for your customers and increases their overall satisfaction with your business. Not only does this create convenience for customers, but research shows it also improves customer loyalty and future sales.
5. Improve page velocity and reduce the loading time of your website.
Page velocity and loading time are major factors when it comes to eCommerce sites.
According to research, a one-second delay in page load time leads to an 11% reduction in conversions. That means that if you can lower your website’s loading time from 10 seconds to 1 second, you could potentially double the number of customers that are converted.
Furthermore, if your website is slow or takes too long to load then it will affect how Google ranks you. With increased competition, these negative effects can add up quickly to reduce your chances of success in an already crowded marketplace.
6. Regularly check website analytics to measure progress and adjust accordingly.
Measuring progress and making adjustments that reflect it is an essential part of any business strategy. This is especially true for eCommerce websites, which have unique challenges.
Understanding how potential customers interact with your digital storefront can bring powerful insights and inform decisions about website design, advertising, and product offerings.
Checking analytics regularly can give you invaluable insight: real-time data about user engagement, visitor numbers, bounce rate, the effectiveness of campaigns, and more.
This type of information allows you to track success and pinpoint areas where changes may be necessary – helping you stay ahead of the competition through effective strategies that capitalize on user feedback.
7. Take advantage of rich snippets and structured data to increase visibility in SERPs (Search Engine Results Pages).
As an eCommerce business, maximizing visibility and SEO for eCommerce is paramount for success.
In order to gain an edge over potential competitors, you must take advantage of rich snippets and structured data to maximize the potential reach of your online presence.
Utilizing these tools not only increases SERP visibility but also helps differentiate and highlight customer reviews, product availability, and prices, creating a more interactive overall search engine experience.
Moreover, leveraging structured data can support voice search with queries based on customer intent, as opposed to specific keywords & phrases.
Taking advantage of rich snippets and structured data can help clear up any confusion & uncertainty in whether or not a searcher finds the right product or service that they are looking for while guiding them directly to you!
8. Focus on optimizing for mobile users as mobile usage has become increasingly popular in recent years.
Mobile usage has exploded in recent years and today mobile device is quickly becoming the primary way through which people access online products and services.
With more and more people relying on their smartphones to shop online, having a user-friendly mobile site has become increasingly important for providing a great customer experience.
Applying a mobile-first strategy helps ensure that customers can browse items quickly and easily without facing any complications when trying to purchase.
For that reason, eCommerce sites must focus on optimizing their customer experience for mobile users if they want to stay competitive in today’s digital climate.
Mobile-friendly websites help eCommerce businesses show up more prominently in search engine rankings, facilitate an easy checkout process, capture abandoned carts faster, drive repeat visits by leveraging push notifications and geofencing features, create a seamless multi-screen experience across devices, and improve customer satisfaction overall.
If you aren’t currently directing your efforts toward creating a unified customer experience across devices – from desktop to tablet to smartphone – you are setting yourself up for failure in today’s tech-focused landscape.
9. Ensure all product images are properly optimized with alt text and captions for better search engine rankings.
Ensuring all product images are properly optimized with alt text and captions is essential for improving the rankings of your website on search engines.
Alt text is particularly important as it provides vital information to search engine crawlers so that they can accurately interpret the context of what you are trying to portray, aiding them in their effort to rank your page in its respective search results.
As technology continues to improve and search engines continue to rely on more artificial intelligence algorithms, machine learning relies heavily on the optimization of visual content like product images.
Having alt text and captions for each image will make sure your digital assets are interpreted correctly for better eCommerce SEO performance.
10. Utilize any local SEO opportunities available such as Google My Business listing or local directory listings.
With local eCommerce SEO opportunities, businesses can drive more traffic to their website and reach potential customers who are looking for specific products and services in a particular geographical area.
It is an effective way of marketing your business economically as it eliminates the need to target a large audience that might not be interested in your business. By targeting local customers, businesses are more likely to convert leads into customers.
Adding to this, creating and optimizing a Google My Business listing makes sure that you have an online presence when customers are searching for anything related to your business.
Listing your business on other relevant directories helps improve its visibility which in turn increases overall customer acquisition.
Utilizing local SEO opportunities will ensure that you can maximize the potential of acquiring new customers at a minimal cost without having to go out of the local market.
The Benefits of SEO for E commerce Businesses
SEO for eCommerce sites is one of the most effective ways to increase website traffic. It is an iterative process that involves optimizing web pages, working with inbound and outbound links, creating shareable content, and incorporating keyword research into website content.
This kind of optimization allows businesses to target potential customers actively searching online for related products or services.
SEO can also help websites appear as a top result in Google search engine rankings, giving eCommerce sites the advantage of being visible to those looking for the right product or service.
With this visibility comes more clicks and views by consumers who may become loyal customers of your business long term. Harnessing eCommerce SEO effectively is an easy way to boost traffic to your eCommerce site and build online authority.
Improved Conversion Rates
SEO for eCommerce can drastically improve conversion rates by improving visibility and ranking in search engine results.
Conversion rate is the percentage of website visitors who take the desired action, such as making a purchase or signing up for a newsletter.
This increased visibility helps bring in more organic traffic, which increases the chances of people finding your store, learning about your products and services, and ultimately converting into paying customers.
Additionally, optimizing for relevant keywords can help refine the search experience for potential customers so they find what they are looking for faster and are more likely to purchase from your website.
Enhanced Brand Recognition
When harnessed correctly, SEO provides the mechanism for an eCommerce website to be found in the places where their customers are likely to search.
It increases visibility in organic searches for products, boosts awareness when potential customers scroll through return results and can improve click-through rates leading directly to an eCommerce site.
When potential customers see your website appearing on search engine results pages, they will become more familiar with your brand and what you have to offer.
Additionally, eCommerce SEO can increase online reviews of products, as well as build up or boost public opinion of a brand’s professionalism and quality of service.
Cost-Effective Marketing Strategy
SEO for eCommerce is a powerful marketing strategy with numerous advantages, chief amongst them being that it can be highly cost-effective.
Unlike more traditional forms of marketing, effective SEO does not require complex campaigns or expensive media sources; instead, the majority of effort should be invested in focusing on one’s website content, ensuring it is crafted in such a way that increases visibility and accessibility on search engines.
As customers become increasingly reliant on these digital mediums, the potentially huge rewards associated with a successful SEO campaign make it an attractive option compared to other types of marketing – one that eCommerce sites should seriously consider incorporating into their range of strategies.
Increased Customer Lifetime Value
Good SEO practices are essential for any eCommerce site as they can directly influence customer lifetime value or CLV.
CLV is an important metric for all businesses—but especially those that rely on online storefronts to reach customers. Investing time and resources into SEO through keyword optimization, content marketing, and link building – all create an optimal user experience.
By making sure that the right customers find their products and services more quickly through search engine results, eCommerce businesses can increase customer loyalty and satisfaction which in turn will lead to increased purchase frequency over time.
This leads to a more positive customer journey and a much better commerce experience overall. Focusing on SEO increases customer lifetime value by driving more traffic to the website, converting potential customers, and encouraging loyalty along the journey.
Improved User Experience
With eCommerce rapidly becoming the future of shopping, businesses must stay ahead of the game when it comes to maximizing customer experience.
SEO offers an invaluable tool for eCommerce companies in this regard. Improving visibility through SEO techniques such as optimized tags, metadata, keyword density and more can aid customers in finding exactly what they need quickly and easily.
This makes the shopping process less daunting, satisfying customers’ needs faster and more efficiently. By harnessing SEO strategies to their advantage, eCommerce businesses can meet consumer expectations — making it a win-win situation for everyone!
5 KPIs to Measure Your E commerce SEO Performance
Organic traffic refers to visitors who arrive at your website through unpaid search engine results. This means that these visitors are actively interested in what your store has to offer, making them much more valuable than casual website visitors.
In addition, organic traffic can be an indication of how effective your long-term strategies and efforts are over time, as they take into account all of the (relevant) keywords you’ve targeted.
It’s important to measure the success of organic traffic so that you can optimize your keyword strategy and get more leads for your business.
Brand vs. Non-Brand Keyword Traffic
Brand keywords are the ones that customers associate directly with your product and brand names- such as “Nike shoes” or “Microsoft Office Software.”
On the other hand, non-brand keywords are those that fall outside of those specific categories.
By understanding both sources in terms of website visits and conversions, you can determine how well invested you are in building brand awareness as well as targeting potential customers who already have an idea of what they’re looking for.
Both types of keywords can indicate a strong or weak online presence, helping you to shape your SEO campaigns accordingly.
Organic Goal Conversion
Organic goal conversion is the ability for customers to find and purchase products or services through organic search results.
This not only increases visibility for potential customers but also encourages more business opportunities by eliminating the need for costly pay-per-click campaigns.
The benefit of organic goal conversion is that you get quality visitors and customers—those who are interested in what you offer and are likely to purchase from you—instead of those who just happen to come across your website in an ad or promoted post.
In essence, it is a low-cost way for businesses to increase their profits without having to invest large amounts of money into search engine optimization efforts.
Organic User Lifetime Value
Organic User Lifetime Value is a critical metric that can give you an insight into how your SEO performance is impacting your customer lifecycle.
When looking at OULV, it will measure the total value a user accrues on your website from the first landing page until the time they make their last purchase.
In this way, it gives an indication of how effective you are in converting visitors and bringing customers back for repeat purchases.
With OULV, you’ll also gain valuable insight into what type of content draws customers in as well as what types of campaigns engage the best – information that will help strengthen your future marketing strategies.
Core Web Vitals
Core web vitals are an important measurement of e-commerce SEO performance because they provide insights into the user experience on a website.
Knowing how long it takes to load a page and how smooth the navigation allows e-commerce marketers to tailor their strategies based on the needs of their site visitors.
Without Core Web Vitals, businesses may have difficulty responding accurately to changes in search engine algorithms while also understanding how their activities affect or influence user experience.
Using Core Web Vitals as one of many metrics when developing and testing content and page designs can help ensure that optimizations are made with both end users and search engines in mind.
Tools and Hacks to Help You Succeed with SEO
1. Google Analytics
Utilizing Google Analytics for your eCommerce business is a great way to monitor the success of your online store.
With this tool, you can track and analyze customer behavior, identify key trends impacting sales, assess performance against strategic goals, and benchmark progress with competitors.
You can easily see where customers drop off in their purchasing journey so that you can adjust accordingly.
Additionally, by tracking each demographic group’s viewing habits, product choices, and buying patterns you can better tailor offers to their specific needs and wants.
With the vast amount of data available in Google Analytics, any eCommerce business owner has the power they need to experience enormous success quickly and cost-effectively!
Amazon is a great tool for keyword research to optimize your eCommerce business. Using Amazon’s autocomplete search feature, you can get ideas for potentially helpful eCommerce SEO related to the product or service you’re providing.
This is extremely helpful since it’s based on what customers are searching for, giving you key insights into terms that will be useful when promoting your products.
Additionally, you can also utilize Amazon’s sponsored advertising platform to directly access and track customer search data, gaining additional insight through metrics like ad impressions and clicks.
This efficient approach adds clarity to your keyword optimization strategy and allows you to focus on the highest-performing terms that attract the most customers.
3. Google PageSpeed Insights
Google PageSpeed Insights can be a game-changer for your eCommerce business, improving user experience and optimizing your website for higher rankings.
With this tool, you can quickly and easily analyze the performance of each web page on your site, pinpointing areas that need optimization and giving your customers an improved online experience.
The insights provided by PageSpeed Insights are invaluable for understanding how loading times, mobile optimization, accessibility scores, and more could be enhanced on a specific page.
Using this information to make calculation changes will help to improve search engine rankings, so customers can find exactly what they’re looking for with less frustration—ultimately leading to increased conversions.
Taking the time to gain insight into your website is well worth it in terms of ROI; spend a few minutes here and there to see what improvements can be made before launching a new webpage or making any other major changes!
Ahrefs is a powerful search engine optimization (SEO) tool that can help you uncover valuable keyword opportunities to drive increased traffic to your ecommerce business.
By digging into your competitor’s strategies, you can see which keywords are doing well for them and use this information to inform your own strategies.
Ahrefs also allows you to gauge keyword difficulty so you know how competitive a certain phrase is in the SERPs. This makes it easy for you to prioritize the best phrases for targeting first.
Additionally, it can provide insights about relevant long-tail keywords that people use when searching for products like yours, giving you an opportunity to target these phrases more granularly and land on page one of the SERPs.
With all of its features, using Ahrefs is one of the most straightforward and effective ways to expose keyword opportunities and make better decisions around SEO strategy.
5. Google Search Console
Google Console is a powerful suite of services that can give you a huge leg up when it comes to improving your keyword rankings in the SERPs.
With its ability to help monitor your website performance and generate rich insights into what visitors are doing on your site, Google Search Console makes staying ahead of competitors easy.
It also helps identify indexing issues and other errors that can easily be corrected, as well as provides easy access to mobile tools for fine-tuning mobile optimization strategies.
Armed with all this information, you can create a comprehensive eCommerce SEO plan with confidence knowing it includes all the necessary elements for success.
An eCommerce SEO strategy should be essential to every serious seller’s playbook. It’s easy to assume that because customers can find your website, they will. But with a crowded online marketplace and competition coming from all sides, it’s vital to make sure you stand out and let your target market know you exist. Here are the top questions about SEO for eCommerce:
SEO is a complex and ever-changing puzzle, but it is essential for any business with an online presence. This guide should have given you a foundation to start understanding and implementing basic SEO strategies for your eCommerce site.
Remember, Rome wasn’t built in a day – the same applies to perfecting your company’s SEO.
Stay patient, try different tactics, and track your progress so that you can slowly but surely improve your ranking on search engines and increase traffic (and hopefully sales!) to your eCommerce shop.
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.