When it comes to digital marketing, there’s no such thing as a one-size-fits-all solution.
What works for one company may not work for another, and what works today may not work tomorrow.
That’s why it’s important to have a digital marketing consultant who can help you create a custom strategy that meets your unique needs and goals.
What is a Digital Marketing Consultant?
A digital marketing consultant is a business strategy expert who helps companies create and implement effective marketing plans.
In addition to helping develop and execute their marketing plans, digital marketing consultants also guide how to best use digital technologies such as search engine optimization (SEO), social media, and email marketing to reach their target audiences.
As businesses increasingly rely on digital channels to reach and engage with customers, the demand for digital consultants is expected to continue to grow.
13 Reasons Why You’ll Need a Digital Marketing Consultant in 2023
In the digital age, having a strategic and experienced digital marketing consultant is essential for any business that wants to succeed. As technologies and digital trends continue to evolve, so do marketing techniques.
By 2023, many businesses will need to ensure they are up-to-date on their digital marketing strategies in order to remain competitive and avoid getting left behind. But that’s just the surface.
Here are 13 reasons why you need a digital marketing consultant in 2023:
- The world is constantly changing and the ways people interact with technology are constantly evolving
- Consumers are more skeptical than ever before, and they’re more likely to do their research before buying
- Digital marketing consultants can help you get the most out of your marketing agency
- You don’t have the time to learn digital marketing
- Help you know where to start
- Gives you an objective perspective
- Help you achieve the results you want
- Gives you access to their wealth of knowledge and experience but also their network’s knowledge and experience
- Provide guidance and support, as well as expert advice and recommendations
- Help you with your content marketing strategy
- More positive results
- Help you better track your results so you can grow more predictably and profitably
- Help you problem solve
1. The world is constantly changing, and the ways people interact with technology are constantly evolving
As a marketing consultant, I often get asked how companies can stay ahead of the curve in the ever-changing world of marketing.
The answer is simple: you need to be constantly adapting your marketing strategies to meet the needs of your customers.
With the rise of digital, companies need to be more agile and responsive than ever before. They need to be able to quickly adapt their marketing campaigns to reflect the latest trends and consumer behaviors.
To do this, they need to have a solid strategy in place. This strategy should be based on customer data and insights, and it should be regularly updated to reflect the latest changes in the marketplace.
By constantly monitoring and tweaking your digital strategy, you can ensure that you’re always ahead of the curve
2. Consumers are more skeptical than ever before, and they’re more likely to do their research before buying
In today’s marketplace, consumers are more skeptical than ever before.
They’re bombarded with marketing messages from all sides, and they know that companies are constantly trying to sell them something.
As a result, they’re much more likely to do their research before making a purchase, as seen in the data below by Think with Google.
They’ll read reviews, compare prices, and talk to friends and family to get recommendations. In other words, they’ll be looking for any reason to say “no” to your product or service.
That’s why it’s so important for companies to have digital marketing strategies in place. Marketing consultants can help you develop messaging that resonates with consumers and drives sales.
By working with a marketing consulting service, you can ensure that your company is positioned for success in
3. Digital marketing consultants can help you get the most out of your marketing agency
In the bigger picture, working with a consultant can support you or your business when it comes to implementing effective digital marketing practices.
The consultant will work with you to understand your business objectives and develop a strategy to help you achieve those goals.
The consultant will also guide how to implement the strategy, helping you to get the most out of your agency.
In addition, by working with a digital consultant, you can maximize the return on investment from your agency.
4. You don’t have the time to learn digital marketing
Even if you’re not running your business, there’s a lot to learn when it comes to digital marketing. It’s a constantly changing landscape, and what works today might not work tomorrow.
A consultant can help you stay on top of the latest trends and changes, so you don’t have to worry about it. They can also teach you what you need to know to make informed decisions about your marketing.
Plus, a consultant can help you save time by implementing strategies that are proven to work and that you can use long-term.
And because they’re focused on marketing, they’re likely to be more effective at it than you are. They know the ins and outs of the latest digital marketing trends and how to use them to reach your target audience.
So if you’re too busy to learn digital marketing or don’t have the time to stay on top of the latest changes, a consultant can be a valuable asset.
5. Help you know where to start
If you’re like most small businesses, you probably don’t know where to start when it comes to digital marketing.
There are so many options and strategies out there, and it can be hard to know which ones are right for your business.
That’s where a digital marketing consultant comes in. A good marketing consultant will help you develop a strategy that fits your business and helps you meet your goals.
They can also help you implement that strategy and track and analyze the results to ensure it is effective.
6. Gives you an objective perspective
It can be hard to be objective about your own business. A digital consultant can provide an outside perspective and help you see your business in a new light.
As the digital world continues to evolve, so do the marketing strategies that owners need to stay competitive. From developing a strong social media presence to creating targeted digital ads, there is a multitude of ways to reach customers online.
However, planning and executing an effective marketing campaign can be a daunting task for even the most experienced business owner.
This is where a digital marketing consultant can be invaluable.
With their extensive experience and knowledge of the digital landscape, digital marketing strategists can provide valuable insight into which marketing initiatives are likely to be most effective for your business.
In addition, they can help you to avoid common mistakes and ensure that your digital campaigns are executed flawlessly.
As a result, hiring a digital marketing consultant is an excellent way to ensure that your marketing efforts are as effective as possible.
7. Help you achieve the results you want
Are you a business owner who feels like you’re in over your head when it comes to digital marketing? If so, you’re not alone.
Many small business owners find themselves struggling to keep up with the latest changes in Google’s algorithm, let alone trying to figure out how to effectively use all of the different marketing channels at their disposal.
That’s where a consultant can help.
A digital marketing consultant is an expert in all things digital marketing, from google analytics and SEO to paid advertising and email marketing.
They can help you create a comprehensive digital strategy that will get you the results you want.
So if you’re feeling overwhelmed by digital marketing, consider hiring a consultant to help you achieve your goals.
8. Gives you access to their wealth of knowledge and experience but also their network’s knowledge and experience
A digital marketing consultant provides you with more than just a wealth of knowledge and experience in the field. They also offer access to their network, which can provide a wealth of valuable insights and connections.
This can be invaluable for companies that are looking to grow their digital marketing efforts.
A digital marketing consultant can help you develop growth strategies and business plans and connect you with other digital marketing resources.
In addition, a digital marketing consultant can help you save time and money by streamlining your efforts. When it comes to growing your business online, a digital marketing consultant is an invaluable resource.
9. Provide guidance and support, as well as expert advice and recommendations
Hiring a digital marketing consultant can be a great way for small businesses to get the guidance and support they need to develop and implement an effective strategy.
A digital marketing consultant can provide expert advice and recommendations on a wide range of digital marketing topics, from search engine optimization (SEO) to social media marketing to email marketing.
In addition, a digital marketing consultant can help businesses develop and execute a plan that is tailored to their specific needs and goals.
By working with a digital marketing consultant, businesses can benefit from the expertise and experience of a seasoned professional who can help them navigate the often-complex world of digital marketing.
10. Help you with your content marketing strategy
While most businesses are aware of the importance of content marketing, they often struggle to produce high-quality content consistently.
And for those who fail to address this the quickest, a lot is put at stake—especially with how much content is leveraged in today’s generation.
This is where a digital marketing consultant can be extremely valuable. A good consultant can help you develop a content strategy that aligns with your business goals and then create content that supports that strategy.
In addition, a consultant can also provide SEO services to help ensure that your content is being seen by the right people.
As a result, working with a digital marketing consultant can help you generate more leads and sales.
11. More positive results
Even if you’ve been successful, there’s always room for improvement. A digital marketing consultant can help you identify areas where you can improve your results.
They can also help you experiment with new ideas and strategies to see what works best for your business.
They can help you come up with fresh business ideas and strategies that will reach your target audience in new ways.
This way, you can be sure that your approach to online marketing is always on the cutting edge.
12. Help you better track your results so you can grow more predictably and profitably
Regardless of what you’re selling, whether it’s a product or a service if you want to be successful, you need to have systems and processes in place to track your results and know what’s working and what isn’t.
This is especially important if you’re selling online, where things can change rapidly, and it can be hard to keep track of everything.
Having systems in place will help you better track your results so that you can make the necessary adjustments to grow more predictably and profitably.
13. Help you problem solve
As a digital marketing consultant, I often get asked how I can help problem solve. The answer is simple: by leveraging my expertise and experience, I can help identify potential problems and create solutions that may not have been obvious before.
In addition, I can also help assess their current situation and create a plan to address any potential issues. By problem-solving with a business, I can help them improve their bottom line and find new potential customers.
Examples of digital marketing consulting services that are typically offered:
- analytics and tracking strategy
- content strategy
- SEO strategy
- brand strategy
- paid media strategy
- customer value journey
- customer avatar development
- strategy for email marketing
- market research
- lead generation
- Social media strategy
- quality traffic
- fractional CMO services
- and more…
How to Choose The Right Digital Marketing Consultant
Choosing the right digital marketing consulting service can be a challenge. There are numerous factors to consider, from the size of your company to your budget.
And with so many consultants out there vying for your business, it can be difficult to know whom to trust. Here are a few tips to help you choose the right digital marketing consultant for your needs:
- Define your goals
- Consider your budget
- Look for T-shaped digital marketers
- Ask about their digital strategy for marketing
1. Define your goals
Before you can start looking for a digital marketing consultant, you need to know what goals you’re trying to achieve with your digital marketing campaigns. Are you looking to increase brand awareness, drive traffic to your website, or boost sales?
Once you know what you want to accomplish, you can narrow your search for a consultant specializing in that area.
If your goal is to increase brand awareness, for example, you’ll want to look for a consultant with experience in social media marketing or content marketing initiatives.
If your goal is to drive traffic to your website, you’ll want to look for a consultant with experience in search engine optimization or pay-per-click advertising.
And if your goal is to boost sales, you’ll want to look for a consultant with experience in conversion rate optimization or email marketing. Once you know what you want to achieve, finding the right consultant will be a breeze.
2. Consider your budget
How much marketing budget are you willing to spend on online marketing services? Make sure to get quotes from several different consultants before making a decision so that you can make the most informed decision.
3. Look for T-shaped digital marketers
When it comes to online marketing initiatives, experience matters. Be sure to choose a consultant who is a T-shaped marketer.
T-shaped marketers are digital marketing specialists who possess both a deep specialized knowledge in one particular marketing discipline (the vertical leg of the T), as well as a strong understanding of how all the different marketing disciplines work together to form a cohesive whole (the horizontal leg of the T).
In today’s complex and ever-changing marketing landscape, businesses need consultants who can wear many hats and provide an integrated, 360-degree view of their marketing efforts.
The t-shaped marketer is the ideal candidate for this type of role. With a deep understanding of both individual marketing disciplines and how they work together, the t-shaped marketer can help businesses achieve their marketing goals.
If you’re looking for a consultant to help your business, be sure to choose someone who is a t-shaped marketer.
4. Ask about their digital strategy for marketing
When you’re hiring a marketing agency to handle your online marketing, it’s important to ask about their strategy.
- What proven frameworks do they use to guide their work?
- What tools and tactics do they use?
- How have they helped other businesses achieve their goals?
By asking these questions, you’ll be able to get a better sense of whether or not the agency is a good fit for your business.
If they’re not able to provide you with a clear and concise answer, then you might want to consider working with someone else.
But if they’re able to give you a detailed response that outlines their process and how they’ve helped other businesses succeed, then you can be confident that you’re in good hands.
Marketing in the digital age can be daunting, and often business owners and aspiring entrepreneurs are unsure of where to start.
That’s why it’s important to understand the most frequently asked questions about digital marketing consultants, so you can determine whether or not hiring one is right for your business.
Small businesses often struggle with digital marketing – it can be difficult to know where to start or how to make the most of your budget. That’s where a digital marketing consultant comes in.
A good consultant will help you develop a digital marketing strategy that fits your business and helps you meet your goals.
But aside from that, the right consultant can also help you:
- Develop an online marketing strategy
- Implement that strategy
- rack and analyze the results
- Make sure they have a strong understanding of online marketing channels
- Look for someone with experience working in the industry
- Choose someone who can effectively communicate with clients and colleagues
If you’re looking for help with your online marketing, getting a consultant may be the ideal solution.
By keeping these things in mind, you’ll be well on your way to finding the right marketing consultant for your business.
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.