My journey to online entrepreneurship was quite accidental. I never planned to start my own business online.
Years back, my first degree was in electrical engineering and I worked as a junior engineer leading a client project for a telecom consulting company. I loved the work, but until internal politics reared its ugly head.
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Although our end client gave me glowing reviews (one of the top reviews in the nation), behind the scenes, I soon discovered a coordinated plot to replace me with someone who wanted my job all along.
Through a series of secret events, I was ultimately let go from the project. And the plot was exposed.
Thankfully, I wasn't fired from the telecom consultant company itself. My boss saw through the politics and simply put me on "the bench" while they found another project I could lead.
I felt angry, betrayed, stunned, and confused! This was the closest I had been to being fired and it sucked!
Being on the "bench" meant that I would not collect a salary until I'm back on a project. Fortunately, my real estate income matched my salary at the time. But that's another story.
They say that the best revenge is success and I decided to take that advice to heart.
So, I started to explore online entrepreneurship as a way to build passive income and create more job security. I was determined to never be in that situation again.
I stumbled on affiliate marketing. I didn't have any experience, but I was willing to learn, so I started implementing what I learned. And things took off from there!
Within a few months, I had my first unexpected check in the mail. I was hooked!
For many months, I earned five figures per month. Not bad for a side hustle, right?
Eventually, I left my day job to focus on online entrepreneurship full-time.
But, then it happened!
It was 2012 and the Google Panda update decimated my traffic and earnings.
I was crushed!
I had sold all my rental properties (no monthly income) and my monthly affiliate income went from five figures to just a few thousand.
I was unemployed, had a minimum income, and had mounting debt!
What do I do?
I couldn't go back to engineering. I had already fallen in love with online entrepreneurship and I was not going to let a Google update stop me.
On my online journey, I had discovered an answer to a question I had in the back of my head for a long time: Why do bad products and ideas seem to sell better than good ones?
After some soul searching, I realized that it was because the bad products and ideas are marketed better.
And that's when I decided to focus on marketing.
So in 2012, I went back to school and earned my Master of Science in Marketing with a focus on digital marketing.
I studied how to create a compelling offer, write persuasive copy, build an audience, and generate traffic.
I took the skills I learned in telecom consulting (problem-solving, managing deadlines, working with clients, etc) and applied them to digital marketing.
Having worked with many companies from mom-and-pop businesses to well-known, multi-billion dollar brands, I see the potential in every business, no matter how big or small.
I also uncovered a passion for helping businesses grow and succeed- especially what I call transformation businesses.
Transformation businesses are businesses that help people be the best versions of themselves.
By helping transformation businesses, I'm able to indirectly help many others in a very real way.
It's a beautiful cycle that helps me stay motivated and fulfilled in my work.
Now, I'm on a mission to help one hundred transformation businesses grow and succeed by 2022.
I know it's a lofty goal, but I believe it's possible!
And that's why I'm now an online entrepreneur and digital marketing consultant - to help business owners achieve their desired results without sacrificing their time, money, or sanity!
So there you have it - my accidental journey into online entrepreneurship. It's been a wild ride, but I wouldn't change a thing!
If you're interested in learning more or working with me, I'd love to hear from you!
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