User retention isn’t a mystery. It’s a game of quick wins, right timing, and, for most successful businesses—targeted onboarding emails. Did you know that 80% of SMBs consider email the most effective tool for influencing customer retention? (OptinMonster) Indeed, emails can be instrumental in keeping customers hooked to your brand when appropriately used; that’s why…
If you’re putting 80% of your energy into acquisition, you’re already losing. Renewals are where the real revenue lies in B2B SaaS. Here’s the thing: keeping a customer costs 5-7x less than getting a new one. So why is no one teaching SaaS companies how to dominate at renewals? Let’s dive in—we’ll show you ten…
Marketers throw billions at campaigns every year—but what happens when they can’t track results? When it comes to measuring marketing ROI in B2B SaaS companies, the stakes are higher than ever. Because in SaaS, ROI isn’t just about dollars. It’s about customer retention, upgrades, and churn—numbers that can crush or catapult growth. The good news? …
Check this out – companies that base their business decision on data analytics see 63% more productivity than those that don’t. (Business.com) Not making this up. I’ve seen it firsthand, working with dozens of B2B SaaS companies. But here’s the thing – most folks are doing it wrong. Today, let’s tackle the different steps you’ll…
Here’s the thing about trust in B2B SaaS: You don’t get it by accident. I’ve seen companies bleed revenue because they ignore one critical issue—buyers don’t believe them. So, how do you change that? You don’t need flashy ads or over-the-top promises; you need strategies that work in the real world. This article breaks it…
Successful thought leadership isn’t just about posting on LinkedIn or publishing occasional blog posts. It’s about becoming the go-to expert your customers turn to when they need answers. Consider HubSpot—not only did they build a CRM, but they also wrote the playbook on inbound marketing that everyone uses today. They didn’t just sell software; they…
Great B2B SaaS email drip campaigns don’t just sell—they build trust. But, like most marketers, benefits you’ve probably sent generic blasts and crossed your fingers for results. Still stuck with low open rates and 60% trial abandonment? You’re far from alone. There’s a method that cuts through the noise and lands you in your prospect’s…
Imagine doubling your B2B SaaS webinar attendance without spending a fortune. Sounds impossible? It’s not. Companies that adopt the right promotion strategies consistently crush average attendance rates. The best part? You don’t need massive advertising budgets or overcomplicated workflows to make it happen. Here are seven proven B2B SaaS webinar promotion strategies to fill your…
What if your current keyword strategy is sabotaging your SaaS growth? You’re not alone—81% of B2B marketers overlook intent when selecting keywords. But solving that problem can drive qualified traffic that’s ready to convert. This guide breaks down the exact B2B SaaS keyword research strategies working in 2025, focusing on a structured keyword research process….
You’re throwing ads, emails, and content at leads, hoping something sticks. But nothing moves the needle. Here’s the issue: you don’t know what stage buyers are in, and your strategy’s all over the place. Fixing this means mapping the b2b saas buyer’s journey the RIGHT way. See how to stop the guesswork and make every…