Here’s what I wish someone had told me when I was stuck with a broken B2B funnel. It’s not your offer. It’s not your price. It’s that your funnel is built backwards, focused on tactics instead of people. Once I mapped every stakeholder’s pain point, content clicks turned into discovery calls fast. You don’t need…
B2B buyers don’t make decisions the way most people think they do. They’re not spreadsheets in suits. They’re emotional, biased, and sometimes irrational—just like everyone else. A Google study found that emotional connections were stronger in B2B than B2C purchases — 50% more, in fact. (Think With Google) If you’re crafting B2B campaigns, appealing purely…
You follow the playbook, make the calls, and handle objections. But something’s missing. Your prospects hesitate, deals stall, and clients don’t see you as a trusted advisor. The missing piece? Emotional intelligence in B2B sales—the skill that turns sales reps into top performers. With EI, you build connections that competitors can’t replicate. What’s the most…
Are your leads ghosting you halfway through the sales funnel? You’re not alone—many B2B SaaS companies struggle with this, thinking that simply running email sequences will keep their leads warm. But here’s the catch: Automation alone won’t cut it. The obstacle? Believing that once a lead enters your sales funnel, a few emails are all…
Sealing the deal can be a challenging journey, often requiring several discussions before reaching a successful conclusion. Each time you reach out to a prospective client to sell something, you must start anew in cultivating a connection and nudging them toward making a purchase. It’s no surprise that numerous salespeople and professionals find it tough…
How fast are your leads moving through your sales pipeline? Are they progressing at a pace that drives results, or do they seem stuck, causing you to worry about your conversion rates? Funnel velocity is the metric you need to keep an eye on! It’s all about measuring the speed of your leads’ journey and…
In the hustle and bustle of modern life, capturing someone’s attention can feel like an uphill battle. But have you considered the power of storytelling? A compelling narrative can grab people’s interest and forge a connection with your product or service. After all, who can resist a captivating story? An engaging tale has the potential…