Are you tired of the same tired marketing methods? Looking for fresh tactics to convert prospects into loyal customers? Then it’s time for you to experience lifecycle marketing!
Believe it or not, properly designed and deployed customer lifecycle marketing strategies and campaigns can double your customer lifetime value.
You might be asking yourself: What is lifecycle marketing? Read on as we explore its definition, why it’s important, and nine secrets you can use in your next campaign.
What is Lifecycle Marketing, and Why It Matters?
Lifecycle marketing is a marketing strategy that puts the lifecycle of your customers at the heart of your efforts. Rather than making one-off sales from each customer, lifecycle marketing focuses on creating a strong and lasting relationship with them throughout their journey.
It takes a long-term view of the customer lifecycle, supporting customers from pre-purchase engagement to post-purchase advocacy, giving you more opportunities to strengthen relationships and enhance loyalty over time.
Done correctly, a customer lifecycle marketing plan can help you build meaningful connections with customers that last for years—making it more important than ever for businesses today.
Secret #1 Get Their Attention
A marketing strategy isn’t complete without making your customers aware of who you are and what you have to offer.
Taking time to reach out to customers and staying in touch throughout the customer lifecycle stage is key to crafting a successful marketing campaign. This can help ensure that when the customer needs your service or product down the line, they’ll remember who you are instead of seeking other options.
Showing them why it’s worth sticking with you through positive reinforcement and helpful advice is a great way to capitalize on their customer lifetime value.
In short, never forget the power of presence — making them aware will make digital marketing much easier!
Secret #2 Motivate them to Be Involved
An effective customer engagement strategy starts with customer data.
When you know your target audience and analyze customer information through different stages of the customer lifecycle, you can unearth opportunities to increase customer retention rates.
Let customer data inform every piece of creative content and marketing channels you use and provide insights into customer response patterns and preferences.
Create engaging customer experiences with actionable, personalized messages that urge customers to move further down the customer funnel.
After all, customer engagement should be tailored and delivered in an inviting manner that resonates with your brand’s mission and goals.
Secret #3 Ask Them to Subscribe
One of the most important elements in customer lifecycle marketing strategy is ensuring you continually engage customers throughout all stages of their journey.
Asking them to subscribe at key touch points along the customer lifecycle stages can help ensure that customers stay interested in your products and services continuously.
This will enable you to create a stronger bond between your brand and your customer and build trust over time, leading to a more successful – and profitable – customer relationship for both sides.
Secret #4 Convert them Into a Customer
Creating marketing messages tailored to different customer experiences is a great way to make them customers. After all, we want our users to join and stay on our platform.
It’s important that the different messages offered provide different offerings tailored to different customer behavior and needs. The more different messages you offer, the better chance you have of appealing to different user demands.
Furthermore, the differentiation can help customers reach the perfect level of engagement with your platform. When done correctly, it creates an inviting and pleasant customer experience for your customers – ultimately making them return for more!
Secret #5 Create Buzz Around Your Brand
Once potential customers come into your orbit, the next step is to get them excited about your brand before they make a purchase.
Starting the buying process with a good first impression is key: welcome potential customers with warm and friendly greetings, respond promptly and courteously to inquiries, provide helpful information and/or demonstration of products, and rewards for referrals.
If you are looking for further ways to retain customers, kindle their enthusiasm for your brand, create season campaigns or newsletters to highlight exclusive offers or promotions that potential customers can take advantage of.
And if you want the relationship to go even further, think about investing in customer returns programs; this encourages them to stay loyal and show appreciation for their patronage.
Secret #6 Make Them a Multi-Buyer
Customer engagement is a crucial part of customer service, and one way to establish or maintain customer engagement is by making your customers multi-buyers.
This could be through email marketing or offering loyalty or subscription programs that reward customers with bonuses or discounts for being loyal.
Having customers feel like an important part of your business can lead to them becoming returning customers, spending more money as they become comfortable, and having positive word-of-mouth advertising for your company.
Multi-buyers are essential to any business model, so set up smartly designed loyalty programs, to reward customers for their loyalty and engage them more.
Secret #7 Ask Them to Spread the Love
Lifting customer engagement is a key focus for lifecycle marketers, and one of the top secrets to attracting customers is to ask them to spread the love.
Not only does this nurture customer loyalty, it also generates word-of-mouth advertising that can be incredibly powerful.
Consumers trust recommendations from their circle of friends even more than they trust advertising.
If you can encourage repeat customers to share the good news about your business with others, you’ll have an incredibly effective strategy for bringing in new customers.
Secret #8 Turn Them Into A Promoter
The biggest success for any product or service comes from happy customers who not only recommend it to their own family and friends but also share it online with their social media networks.
Happy customers are also likely to become repeat customers, providing ongoing revenue and stability for the business. This allows you to expand your reach and target potential customers within each customer journey stage.
While customer lifecycle marketing strategies can be innovative and complex, this secret remains simple – don’t forget to ensure people love and spread the word about your product or service. You won’t regret it!
Secret #9 Retarget and Retain
Retargeting and customer retention go hand-in-hand, and you’d be surprised at how little effort can result in increased customer loyalty. Show that you value customers by running retargeting campaigns specifically geared toward them.
Determine who are your most valuable customers, providing opportunities to reward their loyalty, so they keep coming back. Focus on customer lifetime value, as this will give a lasting increase in customer retention.
Take the time to create customized experiences for your existing customers, so they know you appreciate their ongoing business, and you’ll find customer retention increasing over time!
Customer lifecycle marketing is a strategic approach that focuses on building long-term relationships with customers by providing personalized and relevant experiences throughout their journey with a brand. Let’s explore some of the most frequently asked questions about lifecycle marketing, including its benefits, key strategies, and best examples for implementation.
Lifecycle marketing can help you foster deeper relationships with your customers while expanding your reach. It is an invaluable tool for small businesses and entrepreneurs that want to maximize their relationships with their existing customer base and entice new customers.
Following the nine secrets outlined in this article can transform your business into a powerful and successful lifecycle marketing machine. Not only will it lead to increased engagement and sales, but it will also generate a greater amount of brand love and loyalty from loyal supporters.
In this modern and competitive marketplace, strong customer relationships are key to success—lifecycle marketing may just be the silver bullet you’ve been looking for!
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.