tiktok promotion

The TikTok app is a powerful social media platform that allows brands to promote their products and services creatively and engagingly using TikTok promotion. With its short videos, users can quickly and easily learn about new brands and products.

Additionally, TikTok’s interactive features allow users to share their experiences with brands, providing valuable feedback that can help businesses improve their marketing strategies. As a result, many brands are turning to TikTok to promote their business, and for a good reason.

According to TikTok, data shows TikTok users are twice as likely as users on other platforms to recommend a product or service they’ve discovered on TikTok.

Brands are flocking to TikTok to promote their business because it’s a great way to reach a new and engaged audience. With over one billion active users, TikTok provides a unique opportunity for brands to connect with potential customers in an informal and engaging setting.

If you’re not familiar with it yet, don’t worry – this guide will teach you everything you need to know about using TikTok promotion to increase your brand’s reach.

This article covers how you can use the ‘promote’ tool on TikTok and tips that’ll help you make good video ads that don’t get rejected. So read on – and get ready to start promoting.

What is TikTok Promotion?

6b213ab7 f260 43d8 9e5b 3932e8d8b6d0

The “promote” feature on TikTok allows users to achieve many by turning their videos into TikTok ads. When a user promotes a video, it will appear higher up in the app’s search results and be more likely to be seen by other TikTok accounts.

This can help videos gain more exposure and reach a wider audience by honing in on their audience of choice. Promoting can also help you build brand awareness by linking videos to your site for more website visits.

Whatever your goal is, using TikTok’s advertising tool allows people to attract more TikTok followers, video views, engagement, and potentially, more customers for their brand.

Promoted videos can be identified with a “promoted” badge on the video, and they may also appear in the featured section of the home page or in sponsored posts along with other popular videos. Promoting content is an effective way to reach more prospects who may also share your TikTok videos.

It’s important to note that promotion does not guarantee success in the social network app – it simply boosts your TikTok presence. You should still create videos that are high quality and can capture users’ attention if you want to be successful on TikTok!

How Much Do TikTok Promotions Cost?

Because of TikTok’s accessible cost for promotions, it has quickly become the most popular tool in “Creator Tools” among users who want more followers. And businesses are now looking for ways to promote on the platform.

The cost of TikTok promotion varies depending on what type of campaign you want to run. For starters, the cost of promoting on TikTok starts at a minimum of $3 to a maximum of $1000 per day. As an estimate, users are also informed that for every $10 of promotion, up to 1000 users can be reached.

Image Source: Social Media Examiner

Here’s an important detail to note, when you target a specific audience on TikTok, you might not reach as many people as you would by targeting a broader audience. However, the people who do see your content are more likely to show interest because they meet your set descriptions.

This means that your videos will have a better chance of getting likes, shares, and comments from people who care about what you’re posting by being specific about who you want to target with your promotion.

How to Promote Your TikTok Videos in 9 Simple Steps

If you’ve made a video and want to promote it on TikTok, you’re in luck. There are a few ways to do it, and we’ll walk you through them.

Keep in mind that the more creative your approach is, the better your chances of getting people to watch your video. So let’s get started!

1. Open TikTok and tap your profile.

6811eed6 4c38 45ea 98ac 45f96004af46

2. Tap the three lines in the top left corner of the main screen to open the menu

63726240 b183 44a3 b50b 4e737a8dd351

3. Tap “Creator tools” then tap Promote.

429afd9a 89a2 44e5 8710 473b380482a5
675a8cfa 9872 419a 81ff 0f0526830581

4. Select the video that you want to promote.

Take note, that only public videos can be promoted.

4128159a b93c 441d 9494 83e5a7be7bba

5. Next, choose the goal for promoting your video.

When choosing a goal, you have three options: “more video views” to gain exposure for your account, “more website visits” to drive more traffic to your site, and “more followers” to gain followers for your TikTok account.

463252ae d9e1 4d52 9ba9 0b9c62d640cb

6. After choosing your goal, you need to set up the audience you want to reach.

If you want to allow TikTok to choose your audience for you, tap the ‘Automatic’ option.

6c0ff381 2c8c 48f9 b539 8a0c4faf6e90

For a custom audience, you can choose what sex, age, and interests you want to target with your promotion.

fc17c1e2 bac5 4164 a55a 03dca9da74a0

7. Set your budget per day for the promotion.

6afaea68 541d 42ba 8aa8 b79e20aa6cbb

8. Next, add your payment information.

3b3afa9a e068 454a a14c 24322457717f

9. After that, just click “Promote” to start promoting your video.

004e3a5f 8de7 4943 939f 6dd69efab823

Tips When Using The TikTok Promote Tool

If you’re using TikTok to promote your brand or product, you’ll want to make sure you’re doing it the right way. Here are some tips to help you get the most out of your efforts.

  1. Use creative and interesting content to promote your public videos. The more creative you are, the more likely people are to watch your video.
  2. Make sure your TikTok profile is set up properly. This will help ensure that your video leads people to an account that’s well-optimized for business.
  3. Post a teaser or trailer for your video before promoting it. This will give people a taste of what they’re about to see and make them more likely to watch the full video.
  4. Promote your video on other social media platforms as well. This will help get it in front of even more people and drive traffic to your account more effectively.
  5. Use relevant hashtags when promoting your video. This will help your target audience to find your content more easily and increase its reach.
  6. Be patient! It may take a little while for your video to start gaining traction, but if you keep at it, you’ll eventually see results.

How Can You Level Up Your TikToks Before Promoting?

a6f565a8 bb8c 4919 af04 8d6872b8aacd

Have you been making TikToks but aren’t sure how to level up your content before promoting them? You can do so, and you don’t really have to go far.

In this section, we will discuss the most basic tools that will help you take your TikTok marketing skills to the next level! What’s even better, most of them are within the app.

Video editing software like Adobe Premiere or Final Cut Pro

Video editing can help to stabilize shots, smooth transitions, and add effects that can make a TikTok video more engaging. By adding text or graphics, you can also create a more polished final product.

To edit your TikToks to its best, try:

  • Following how other viral TikToks are edited to stray in trend
  • Learn from YouTube how to use basic editing tools like what’s built-in in the app or Adobe and Final Cut Pro
  • Work with a video editor

Music and sound effects library

The sound library on TikTok can help enhance your videos by providing a wide range of sounds to choose from. This can help you match the sound to the mood or tone of your video. Additionally, the sound library can help create a more professional feel for your videos.

58% of users say they’re more likely to talk about a brand or share an ad if a video features a song they like. (TikTok)

To maximize TikTok’s sound library:

  • Keep track of the sounds that other TikTok influencers use on your For You page
  • Use sounds that are on the Billboard Hot 100 chart
  • You have to use sounds from the Commercial Sounds library if you’re a brand account
  • Ensure that you secure permission from sound owners/artists if copyrighted music is your top choice

Special effects filters and overlays

Filters and overlays can help add a creative touch to your TikTok video and make it more visually appealing. They can also be used to convey a message or mood. For example, a filter that makes your video look like a vintage film can give it a nostalgic feel. At the same time, a colorful overlay can add excitement.

Have fun using effects and filters by:

  • Doing skits and matching the effects/filters to your characters
  • Creating your own branded filters
  • Use effects and filters that are trendy or are being used by many

Textures and backgrounds

One great way to use backgrounds in your videos is to add some visual interest and help to set the mood. You can choose a background that matches the theme of your video or one that simply looks cool. Additionally, if you have a green screen, you can use it to create exciting effects.

Make the best out of your backgrounds by:

  • Invest in a green screen or a simple flat green background as an alternative
  • Matching your background to the purpose or goal of your video

Can Your TikTok Promotion Get Rejected?

7d9aa121 c7d7 4b25 9bea 808a30453b25

The answer—is yes! Your promoted videos on TikTok can get rejected.

TikTok has a number of metrics that it uses to determine whether or not to promote content. To ensure your TikTok promotion doesn’t get rejected, your video:

  • Must be set to public.
  • Should contain appropriate content.
  • Must be free of copyright violations.
  • Must not use trademarked music.
  • Should not contain errors in grammar that make the content’s description illegible.
  • Should lead to a link, a website, or a landing page that works.
  • Must adhere to TikTok’s guidelines and standards.

If your content doesn’t meet one or more of these requirements, then it may be rejected by TikTok. In addition, if your post is found to violate any of its policies, it could result in suspension or removal from the platform.

That said, there are some steps you can take to ensure that your promotion efforts don’t get rejected on TikTok.

For starters, make sure that you thoroughly read through and understand the social media app’s Community Guidelines and Safety Center before making any posts. It’s also important to always double-check your content to make sure it meets all of the requirements.

How to Spot If A TikTok Is A Promoted Video

There are a few things to look for when determining whether a Tiktok is a paid promotion or not. One is the use of hashtags – if a post has a ton of hashtags, it’s more likely that the account promoting the content is paying for it to be seen by more people.

Additionally, promoted content will often have a “Sponsored” or “Promoted” label somewhere in the video or be marked as an ad in another way.


Have you been making TikToks but aren’t sure how to level up your content before promoting them? Here, we will answer some of the most frequently asked questions about promoting on TikTok.

Effects are visual filters that you can use to change the look of your videos on TikTok. There are a variety of different effects to choose from, and they can be used to create a wide range of different looks and moods.

There are a few things you can do to promote your TikTok videos and increase their chances of being seen by more people. One is to use hashtags – this will help your videos be more easily discovered by others on the platform.

Additionally, you can use promoted content tools to help boost your videos’ visibility. Finally, make sure to create engaging and interesting videos that adhere to TikTok’s guidelines and standards.

There are a few risks associated with using TikTok for marketing purposes. One is that the platform may not be as effective as other social media platforms in reaching your target audience.

Additionally, using TikTok for marketing can be costly, and there is no guarantee that your investment will yield the desired results. Finally, violating TikTok’s policies can lead to suspension or removal from the platform.

TikTok is a social media platform that favors short and engaging videos. When promoting content on the app, it’s important to keep this in mind and make sure your videos are interesting and exciting to watch.

Additionally, be sure to adhere to TikTok’s rules and regulations regarding content guidelines.

There is no one-size-fits-all answer to this question, as the success of a TikTok marketing campaign will vary depending on the specific goals and objectives of the campaign.

However, there are a few things you can do to measure the success of your campaign, such as assessing how many people watched your videos, how many new followers you gained, and how much engagement your videos received.

In Summary

You can use TikTok promotion to reach a more significant number of people who might be interested in your content. However, it’s essential to understand what TikTok promotion is and how much it costs before you start.

You can also follow some simple steps to promote your videos effectively. There are many ways to level up your TikTok account before promoting it, so be sure to take advantage of all the options available to you! Thanks for reading, and good luck with your promotions!