Remember the days when marketing was all about billboards and radio jingles? Those days are long gone.
In today’s digitally-driven world, marketing has become an intricate dance of data analysis and personalized outreach. At the heart of this digital transformation is Artificial Intelligence or AI.
AI brought us marketing tools, platforms, and techniques that can significantly enhance your marketing efforts, substantially increasing your Return on Investment or ROI.
From predictive analytics to personalized content, AI is revolutionizing how businesses interact with customers.
AI marketing isn’t just the next big thing; it’s already here, providing many benefits that traditional marketing campaigns simply can’t match.
Haven’t integrated AI into your marketing efforts yet? With abundant advantages waiting to be tapped into, there’s no justification for not giving it a whirl.
Today, let’s review nine ways AI helps bump up ROI across different industries.
9 Ways to Use AI Marketing to Drastically Improve Your Marketing ROI
To really supercharge your marketing, think of modern ways. AI is the secret sauce businesses use to improve performance while riding the wave of machine learning.
Have you ever dreamt of customer service that runs smoother than a Swiss watch? It’s possible with AI. But that’s just the tip of the iceberg.
Imagine ads so personalized they feel like a bespoke suit. That’s AI harnessing the power of predictive analytics to make your customers feel special, understood, and valued.
Here, let’s learn how to leverage AI in marketing.
- Use AI to personalize your marketing messages
- Use AI to improve your customer insights
- Use AI to increase customer engagement
- Use AI to automate your marketing tasks
- Use AI to create more engaging content
- Use AI to improve your campaign reporting and measurement
- Use AI to make decisions faster
- Use AI to boost conversions
- Use AI to reduce customer acquisition costs
1. Personalize Your Marketing Messages
Remember when marketing campaigns were just a game of darts? You’d aim your message, close your eyes, and hope it landed in the correct mailbox.
Fast forward to now, and things have changed – big time! Why? Because AI in marketing strategies is now crucial to business growth.
It’s not just about sending messages anymore; it’s about crafting a customer journey that creates experiences as unique as the customers you’re reaching out to.
Think of it as a tailor for your marketing message, stitching together insights from each customer interaction with your brand.
And the cherry on top? This isn’t some high-maintenance strategy that’ll keep you up at night.
No! AI handles all the heavy lifting, freeing you to focus on what you do best – running your business.
Try using AI tools like Jasper to create high-quality ad copy, emails, landing pages, articles, or social media posts.
To personalize your marketing messages everywhere, do this:
- Use AI to analyze social media activity, identify trends and topics your audience cares about, and craft messages that tap into those insights.
- Deploy AI chatbots on your platforms to interact with visitors, gathering data on their preferences and providing tailored responses or offers.
- Leverage AI marketing tools that analyze email open rates and click-throughs, adjusting the timing and content of your emails for optimal engagement with each recipient.
2. Improve Your Customer Insights
The data-driven future is heating up the hunt for customer insights like never before! But combing through data manually is like searching for a diamond in the rough.
It’s time-consuming and prone to slip-ups. We need machine learning. The good news? AI is here to the rescue!
AI marketing tools can scan vast data landscapes and spot patterns faster than a speeding bullet. Patterns that would take forever to spot with the human eye.
Imagine harnessing these insights to supercharge your digital marketing campaigns, create products that knock customers’ socks off, and deliver personalized experiences like a warm hug.
Use AI marketing tools like SAS Customer Intelligence 360 to understand customer behavior, preferences, and trends.
3. Increase Customer Engagement
Businesses are working their socks off to amp up customer engagement. To achieve this, minus the time and money, we need to leverage machine learning.
With AI marketing tools, businesses can become real-life Sherlock Holmes, collecting and dissecting data to reveal the hidden secrets of customer behavior.
But the fun doesn’t stop there – AI can also tailor-make recommendations and content to suit each customer’s unique tastes, making them more likely to spot and engage with what truly grabs their attention.
As more and more businesses welcome AI into their operations, we’re set to see even more thrilling innovations!
Here’s what you can do to leverage AI for more customer engagement:
- Power up your websites with AI through tools like chatbots to provide instant responses to customer queries, offering real-time assistance and fostering continuous interaction.
- Use AI-driven recommendation engines to suggest personalized products, content, or services based on a user’s browsing history and preferences, enhancing their experience and encouraging further engagement.
- Choose the ideal AI marketing tool to analyze social media activity and feedback, allowing you to tailor content and promotions that resonate with your audience’s interests and trends.
4. Automate Your Marketing Tasks
Ever feel like you’re running a marathon with no finish line in sight? That’s what running a business can feel like, especially regarding time and money. And let’s not even get started on marketing – vital, yet so demanding!
But thanks to AI, you can now automate the behind-the-scenes of your digital marketing campaigns.
Picture an AI marketing tool as your personal marketing assistant, tirelessly working behind the scenes, targeting your campaigns to the right audience at the right moment.
It gets better! With the help of machine learning, AI doesn’t just set it and forget it. It also keeps track of your results, fine-tuning your campaigns for maximum impact.
It’s like having a personal trainer for your marketing strategy, pushing you to hit new personal bests.
AI has become the ultimate multitasker, tackling tedious tasks like email marketing and social media posting, freeing up your time to focus on what really matters – growing your business.
Wondering what AI marketing tool can help you do this? There are tons on the market, but here are some examples for marketing automation:
- Howler AI – Widely used for targeted campaigns for press releases, Howler AI sifts through a vast database of journalists to find those relevant to specific industries. It helps teams increase the chances of their pitches being noticed and aligns with the journalists’ existing audience.
- Predis.ai – Popular for social media content generation, Predis.ai allows users to input a small text and generate a complete branded social media post. It offers built-in integration with top social media platforms and content schedulers, making it a time-saving tool for business owners and social media managers.
- Zapier – Although the description seems to be a repetition of Predis.ai, Zapier is known for its ability to connect various apps and automate workflows. Many widely use it for automation because of its versatility in integrating different platforms and automating repetitive tasks.
5. Create More Content
Artificial intelligence is popping up with fresh discoveries that are changing the game for anyone involved in content creation or digital marketing in general.
We’re talking about crafting more lively, fun, and super interactive content for digital marketing! And for that, we have AI writing tools, image generators, and others that leverage generative AI.
AI can now also create audio and videos that are so real they add a sprinkle of truth to your virtual adventures. Aside from that, AI can also help find ways to optimize your content for higher rankings (minus the black hat practices).
So, how can AI supercharge content creation? Here are a few ways:
- AI-powered content generators can analyze existing blog topics and produce new articles, ensuring consistent output and fresh content for readers.
- With AI-driven design tools, users can input basic design parameters, and the system will generate a variety of image designs tailored to those specifications.
- Video creation platforms utilizing AI can automatically edit and stitch together clips, add effects, and even generate captions, streamlining the video production process.
- AI-driven audio tools can convert text to speech, producing natural-sounding voiceovers or podcasts without human recording.
- Machine learning algorithms can analyze popular content trends and suggest relevant topics or themes for upcoming blogs, videos, or podcasts.
When it comes to content creation, there’s a lot to benefit from marketing with AI, especially for freelancers, bloggers, and marketers in charge of content management.
Here are some tools worth trying that specialize in different types of content creation:
- Blogs ➡ Jasper: Jasper, formerly known as Conversion.ai, is an exceptional AI content generator that offers short and long-form writing templates, making it easier for users to produce high-quality blog content.
- Images ➡ DALL-E 2: DALL-E 2 is one of the leading AI image generators that can produce images based on text prompts, offering a wide range of creative possibilities.
- Videos ➡ Descript: Descript is a popular AI tool that allows users to edit videos by editing the text transcript, streamlining the video creation and editing process.
- Audio ➡ ElevenLabs: ElevenLabs is an AI-driven platform known for its audio synthesis and voice cloning capabilities, allowing users to create realistic voiceovers and audio tracks.
- Content Trends ➡ ChatGPT: ChatGPT is a versatile AI chatbot that can provide insights on popular content trends, engage with users in real-time, and assist in generating text-based content.
6. Improve Your Campaign Reporting and Measurement
As a campaign manager, one of your biggest jobs is keeping tabs on your campaign’s progress and figuring out its success.
Sounds simple, right? But wait till your campaign starts growing and things start getting a bit knotty. But don’t worry; AI can help with that, too!
AI marketing tools are like your personal assistants that can gather and crunch data from everywhere and beyond reporting. AI can augment many more processes in areas like SEO, social media performance, research, etc.
With this information at your fingertips, you can make smarter decisions about where to put your resources and how to tweak your marketing game plan. Plus, AI can spot patterns and trends that might slip past your radar.
If you want to level up your campaign reporting and measurement, onboard AI to your team.
7. Make Decisions Faster
We’re now cruising in the fast lane of the artificial intelligence era. Across industries, businesses are itching to learn how to unlock AI’s potential despite the stigma.
One hot spot where AI is making a splash is in the area of decision-making. With its knack for crunching data and using nifty algorithms, AI helps businesses spot trends and predict what’s on the horizon.
One tool that you can use for efficient decision-making that leverages AI is Tableau.
Let’s say you’re entering a decision-making process with the use of AI tools. For this illustration, let’s use the tool Tableau.
How should you approach the process?
- Start by gathering all relevant data sources, such as sales records, customer feedback, and market trends, ensuring they are clean and organized.
- Import your data into Tableau, taking advantage of its user-friendly interface to connect multiple datasets seamlessly.
- Utilize Tableau’s AI-powered forecasting to predict future trends based on historical data, helping you anticipate market shifts.
- Create interactive dashboards that visually represent your data, making it easier to spot patterns, outliers, or areas of concern.
- Use Tableau’s clustering feature to segment data into meaningful groups, aiding in understanding customer behaviors or product performance.
- Implement real-time data analytics in Tableau to stay updated with the latest information, ensuring your decisions are based on the most recent insights.
- Collaborate with team members by sharing your Tableau dashboards, gathering diverse insights and feedback to make well-rounded decisions.
- Finally, always validate AI-generated insights with real-world scenarios or expert opinions to ensure the accuracy and applicability of your decisions.
Remember, this is just a guide on how to tackle the process with an AI tool. Aside from the example, several tools on the market today help businesses supercharge with data and analytics.
8. Smarter Advertising
Are you constantly searching for fresh strategies to ramp up your sales and gain conversions?
Machine learning can help craft marketing messages that hit right at home, target the perfect customers, and even whip up flexible pricing models that make your conversions skyrocket.
How can you pick the perfect tool for advertising?
- Define Your Goals: Start by clearly outlining what you aim to achieve with AI in advertising, whether it’s better targeting, content generation, or analytics.
- Budget Consideration: Determine your budget for the AI tool, keeping in mind both initial costs and potential long-term subscriptions or upgrades.
- Ease of Use: Opt for tools with user-friendly interfaces and good customer support, ensuring a smooth integration into your current advertising workflow.
- Integration Capabilities: Ensure the AI tool seamlessly integrates with your existing advertising platforms, CRM systems, and data sources.
- Features and Functionality: List essential features you need, such as predictive analytics, ad optimization, or audience segmentation, and ensure the tool offers them.
- Scalability: Choose a tool that can handle your current needs but can also scale as your business and advertising efforts grow.
- Reputation and Reviews: Research online reviews, case studies, and testimonials to gauge the tool’s effectiveness and reliability.
- Data Security: Ensure the AI tool adheres to privacy regulations and offers robust security features to protect your advertising data.
- Training and Support: Opt for providers that offer comprehensive training, documentation, and ongoing customer support.
- Trial Period: Take advantage of trial periods or demo versions to test the tool’s capabilities and see if it aligns with your advertising needs.
9. Reduce Customer Acquisition Costs
Have you ever imagined how machine learning could completely flip the script on how your business communicates with its customers?
Think of AI as your secret weapon. It can help businesses slash costs and keep customers returning for more by automating tasks like finding new customers and delivering top-tier service.
AI can also offer a sneak peek into your customer’s preferences, helping you fine-tune your sales and marketing strategies to align with their needs perfectly.
So, in what areas can AI help your business do this?
- Data Analysis: AI analyzes vast amounts of data to identify patterns and trends in customer behavior, enabling more precise targeting of potential customers.
- Predictive Analytics: AI forecasts which leads are most likely to convert, optimizing marketing campaigns for a better return on investment.
- Real-time Engagement: AI-powered chatbots and recommendation systems engage users in real time, offering personalized experiences that boost the chances of conversion.
- Ad Optimization: AI-driven tools automate and refine ad placements, ensuring promotional content reaches the most relevant audience.
- Enhanced Efficiency: By automating and optimizing various acquisition strategies, AI enhances the overall efficiency and effectiveness of customer acquisition efforts.
As AI pops up everywhere, businesses that don’t hop on this tech trend might lag. But for those who welcome AI with open arms, they’ll be perfectly poised to reap the bountiful benefits this game-changing tech has in store.
Components of Artificial Intelligence in Marketing
AI is taking the marketing world by storm. For businesses eager to stay on top, it’s vital to grasp the key aspects of AI marketing to harness the power of this revolutionary technology.
Let’s uncover the four critical parts of AI-infused marketing:
1. Machine Learning
Machine learning is like the cool cousin of artificial intelligence. It’s all about creating and studying smart algorithms that learn from data and make predictions.
It’s like having a crystal ball for your business! It can guess customer behavior, spot potential leads, and determine the best marketing strategies.
Plus, it can automate things like dividing your customers into groups and personalizing content just for them.
2. Natural Language Processing
Natural language processing (NLP) is a crucial part of AI that helps computers understand and interact with human languages.
Think of it as a translator between humans and machines. NLP is great for chatbots, analyzing text, and generating content.
It can make the user experience more personal by giving recommendations based on past interactions.
3. Big Data and Analytics
Big data refers to massive amounts of data that are tricky to handle with traditional methods.
AI marketing often relies on big data and analytics to make sense of these huge data sets and find valuable insights.
For example, big data can spot patterns and trends in customer behavior. It can also track how well digital content strategies are doing and help you tweak them for better results.
4. Data Mining
Data mining is like a treasure hunt, collecting valuable information from large data sets. It uses algorithms and statistical models to find patterns and trends.
This can reveal helpful insights about your customers and the market and even help you spot new product and service opportunities.
The Common Challenges for AI Marketing
Marketing today is getting a significant upgrade with all this AI stuff. But don’t get too excited just yet – we still have some challenges to work out in the area of AI in marketing.
Do you want to know how to integrate AI successfully? First, we touch on the roadblocks that need to be overcome. So, let’s briefly go over the most common ones here.
- Data Quality
- Getting Buy-In
- Implementation Challenges
- Talent Shortages
- Ethical Concerns
- Changing Landscape
1. Data Quality
Here’s the thing: for AI to work magic in marketing, we need top-notch data sets. These have to be spot-on, correctly labeled, and formatted. But getting this done can take a lot of work.
2. Getting Buy-In
Persuading decision-makers to invest in new tech can be quite a task. After all, they must understand what they’re putting their money into. Marketing teams have to paint a pretty picture of the benefits of AI marketing to get the bosses on board.
3. Implementation Challenges
Getting AI up and running isn’t a walk in the park. Loads of software and hardware need to come together ideally, which can be tricky, especially if you’re new to the game.
4. Talent Shortages
AI marketing is still a novelty, and there aren’t enough skilled people around who know the ropes. Finding the right talent to drive your AI marketing initiatives can be challenging.
AI needs loads of customer data to function, bringing up some serious privacy issues. There’s always a risk that this data could be misused or lead to annoying marketing spam.
6. Ethical Concerns
AI marketing also brings up some ethical questions. It often replaces human jobs, which can lead to job losses. Plus, it uses personal data to target ads, raising privacy issues again.
7. Changing Landscape
The digital marketing world is changing quickly, and businesses must keep up or risk being left behind. AI is set to play a significant role in this change, and we need to gear up for it.
6 Common Benefits of AI Marketing
Alright, we’ve talked about the tough stuff with AI marketing. But let’s not forget, there’s a shiny silver lining, too – it comes packed with some cool advantages!
1. Improved Customer Insights
Have you ever wondered what your customers are thinking? With AI marketing, you’re not just guessing anymore.
Data mining and machine learning algorithms work like a detective, uncovering clues about customer behavior. It’s like having a secret window into their minds, helping you serve them exactly what they want.
2. Increased Personalization
Can you imagine knowing your customers so intimately that you can tailor messages just for them? That’s what AI marketing offers.
It’s like a personal stylist for your marketing campaign, using data points to create a look (or message) that fits each customer perfectly.
3. Improved ROI
Who doesn’t love a good return on investment? With features like dynamic pricing and hyper-personalization, AI marketing is like a turbo boost for your ROI.
Plus, it can take over those time-consuming tasks like planning your marketing strategy or running social media campaigns, letting you focus on the big picture.
4. Make Decisions Faster
Slow and steady don’t win the race in the fast-paced business world. AI marketing gathers and analyzes data faster than a sprinter, letting you make quick decisions.
It’s like having your own personal speedster on the team!
5. Increased Customer Engagement
Want to keep your customers coming back for more? AI-powered chatbots and virtual assistants offer a personalized, human-like customer experience that’s hard to resist.
Plus, with more engaging content like interactive videos, your customers will be hooked!
6. Improved Campaign Reporting and Measurement
Feeling overwhelmed by data? With advancements in marketing attribution software, AI can sort and analyze all that information in a snap.
It makes campaign decisions more straightforward and helps you understand what’s working and what’s not so you can adjust your strategies and hit your targets.
5 Popular AI Marketing Tools to Grow Your Business
With AI in your toolkit, you can streamline your efforts, save money, and supercharge your ROI. Sounds like a dream come true, right? But wait, there’s more!
Let’s explore the tools and technologies to make this dream a reality.
SurferSEO is an AI-powered marketing tool that helps website owners and digital marketers optimize their content for search engines. The tool works by analyzing the content of top-ranking pages for a particular keyword or topic and identifying the commonalities and patterns that contribute to their success.
Personalize is an AI-powered marketing tool developed in response to the increasing need for businesses to provide personalized and relevant customer experiences. With Personalize, businesses can create targeted marketing campaigns tailored to each customer’s individual needs and preferences.
Grammarly is an artificial intelligence-powered writing assistant that helps users improve their written communication skills. It employs advanced algorithms and Artificial Intelligence to examine the written text for errors and to suggest corrections.
ManyChat is a powerful AI-powered marketing tool that can help businesses automate customer engagement and growth. It allows users to create automated messaging sequences, allows them to personalize messages to customers, schedule messages in advance, collect data from users, and much more.
Jasper is an AI-powered marketing tool that enables users to create engaging content quickly and efficiently. With its intuitive interface and advanced AI models, Jasper makes it easy for users to generate original content that resonates with their audiences.
In the rapidly evolving digital landscape of 2023, AI has emerged as a game-changer in marketing.
We’ve delved into how AI tools and techniques are revolutionizing traditional marketing strategies, offering enhanced personalization, predictive analytics, and efficient data analysis.
Clearly, AI’s impact on business strategies is undeniable – particularly in marketing. And we’ve only scratched the surface.
From automating mundane tasks to crafting tailored customer journeys, AI is indeed the future and the present of marketing.
By integrating AI, businesses can achieve improved customer insights, faster decision-making, and a significant boost in their ROI.
So, if you’re still on the fence about AI in marketing, now’s the time to dive in and harness its myriad benefits. What do you think? Share with us your thoughts in the comments below!
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.