Ever feel like your marketing efforts are a jumbled mess of tools, platforms, and strategies?
It doesn’t really scream “savvy marketer,” does it? Don’t worry, it’s more common than you think.
If we can’t get on top of all our marketing campaigns, it can often feel like trying to bake a cake with ingredients scattered across three different kitchens.
Now, imagine all your marketing platforms housed under one roof. Imagine the hassle this saves you every day as you grow your business.
Well, it’s time to wake up because all-in-one marketing platforms exist, and they exist for the very reason that makes marketing stressful for you.
Today, we’re going to highlight eight of the best all-in-one marketing platforms on the market (but only the best of the best).
And to help business owners like you choose, the tools we’ll cover today are all ranked.
Ready? Let’s dive in.
Best for small businesses on a budget.
Best for those who prioritize email marketing.
Best for agencies and customer relationship management.
Best for e-commerce businesses.
Best for small marketing and sales teams.
Best for small to medium-sized businesses.
Best for entrepreneurs and small businesses.
Best for educators and coaches.
Why use all-in-one platforms for marketing?
If you look at businesses with the most efficient marketing efforts, there’s a common denominator when it comes to the tools they use. They utilize a centralized marketing hub where they manage all the crucial marketing activities in one place.
But why? Simple. Because it makes their marketing campaign sail smoothly.
- Streamline your processes
Remember the messy desk analogy? Just like an organized workspace boosts productivity, an all-in-one marketing software brings together various marketing tools in one place. No more switching from one marketing platform to another.
- Get a better view of your campaigns
Ever tried coordinating a symphony blindfolded? That’s what managing multiple marketing channels feels like without a centralized marketing platform. All-in-one marketing software gives businesses a unified view of their campaigns and marketing data, making them the conductors.
- Drive your decision-making process with data
All-in-one marketing software isn’t just about convenience—they’re also about insights. With advanced analytics and reporting capabilities, these platforms are like your personal Sherlock Holmes, helping you make informed decisions by using marketing data that empowers you to create superior customer journeys for every customer.
- Automate everything
Imagine if you had a magic wand that could automate boring, repetitive tasks. Well, all-in-one marketing software come pretty close. They allow business owners to automate tasks, personalize customer experiences, and amp up efficiency. It’s like having your very own marketing genie!
- Maximize your ROI with minimal effort
The best part about an all-in-one marketing software? It helps businesses maximize their marketing ROI with minimal effort. By streamlining processes, providing valuable insights, and automating tasks, all-in-one marketing platforms make every dollar count.
So, there you have it—five reasons why all-in-one marketing software are essential to grow your business. Ready to find the perfect all-in-one marketing platform to skyrocket your marketing and sales?
Let’s get to know the best all-in-one marketing platforms that’s up on the market today.
Systeme is often praised for its quality customer support. I mean, who doesn’t like feeling valued as a customer, right? Their team is always ready to lend a hand, and they’re genuinely invested in helping you resolve any issues.
The interface is super user-friendly, too. Trust me, even if you’re not exactly a tech wizard, you’ll find it a breeze to navigate. For beginners, taking advantage of the free trial is also a bonus.
However, the form feature could use some work—it feels a bit restrictive. And while they do provide tutorials, I wouldn’t say no to more in-depth ones to really get the hang of all the features.
For small business owners who need a cost-effective, comprehensive marketing automation platform that’ll enable them to do all the crucial work in one place—I’d say give Systeme a shot. But as always, do your homework.
What I like/dislike
- Free: $0/month
- Startup: $27/month
- Webinar: $47/month
- Unlimited: $97/month
You gotta love ActiveCampaign‘s marketing automation software and advanced segmentation options. Their email editor is also easy to use, and it supports a wide range of email formats.
But here’s what I appreciate about it the most—it boasts excellent deliverability rates. That means fewer emails will get lost. This also means more emails will land right in your recipient’s inbox.
The live chat support is also very commendable. And if you opt for the Professional or higher plans, you’ll get personalized 1-on-1 training sessions. Who doesn’t want that?
But it has negatives too like the cost could be a bit steep. And let me tell you, with a plethora of features, you might feel like you’re climbing Everest when you first start.
ActiveCampaign’s conversion attribution reporting is also only available to Professional plans—bummer, right? And its lack of a free plan might also be a hurdle for some users.
What I like/dislike
- Lite: $29 per month (paid yearly)
- Plus: $49 per month (paid yearly)
- Professional: $149 per month (paid yearly)
- Enterprise: Custom pricing (discuss with sales team)
If you ask anyone who uses GoHighLevel, you’ll hear a common trait about the tool – it’s full of features. Because of its number of functionalities, it really lives up to the term “all-in-one marketing platform.”
But here’s the catch with that. There is indeed a learning curve with GoHighLevel. It’s a bit like learning to juggle – a little tricky at first, but oh-so-satisfying once you get the hang of it!
So, do I recommend GoHighLevel? If you’re an experienced marketer or an agency who could use a treasure trove of features, then absolutely!
However, if you’re a beginner or someone who prefers a simpler, straighter path, you might want to consider other routes.
What I like/dislike
- Starter: $97/mo
- Unlimited: $297/mo
Like GoHighLevel, GetResponse is also packed with features – it’s like opening a toolbox and finding every tool you need.
They offer a handy conversion funnel feature, an integrated live chat for websites, email list automation, and even Google and social media ad tracking. It’s like a Swiss Army knife!
Here’s the kicker – they’re even inviting affiliate marketers to use their software for emailing cold leads. Big win, right? Plus, they run a pretty solid affiliate program.
For its cons, GetResponse does have a few areas that could use a little polish, like its data analysis capabilities.
The inability to open multiple tabs can also put a damper on your productivity, and some of their automation features are only available with their higher-tier plans.
What I like/dislike
- Email Marketing: $19/mo
- Marketing Automation: $59/mo
- Ecommerce Marketing: $119/mo
- MAX: $999/mo
Another tool that stays true to the promises of an all-in-one platform. HubSpot is popular among businesses of all sizes, which speaks volumes about its reliability.
The platform serves as a one-stop marketing tool solution, streamlining sales and marketing efforts and making team collaboration a breeze.
And the design? I believe it’s as user-friendly as they come, even for those who aren’t tech whizzes.
But HubSpot also does have a few areas that could use some improvement. Its data analysis capabilities, for example, feel somewhat restricted compared to platforms that allow extensive data exports for in-depth analysis.
The cost can also be a bit steep, especially if you want to access premium features.
What I like/dislike
- Starter: $20/month
- Professional: $890/month
- Enterprise: $3,600/month
Kartra’s user-friendly interface is a breath of fresh air in a world filled with complex gadgets. It’s got a comprehensive toolset that caters to every whim and fancy of your business needs.
And its email delivery is something always to love. Plus, it’s a real money saver – some users have even replaced multiple other platforms with Kartra.
It’s like having a faithful sidekick that’s got your back when it comes to managing and tracking affiliate earnings, offering versatile payment options, and providing a seamless experience with its well-integrated features.
However, Kartra’s integration isn’t the best. And their customer service? Something to really work on. And if you’re big on video content, be prepared for additional charges for bandwidth.
Plus, if you’re planning to run a blog or an online store, other platforms might offer better SEO and blogging capabilities.
What I like/dislike
- Starter: $99/mo
- Growth: $189/mo
- Professional: $429/mo
One standout trait of Builderall is its user-friendly interface, and its array of tools makes handling different tasks as easy as pie. Builderall is also known for its regular updates, keeping its features fresh and relevant.
It’s also a cost-effective option, especially when compared to Kartra – it’s like getting a luxury car at a budget price. And that’s always a plus!
When it comes to downsides, Builderall also has a few. The sheer number of tools, while impressive, can be a bit like trying to find a needle in a haystack for beginners.
And some users feel that the tools could use a bit more polish. It’s also noticeable how the experience can vary between tools, and this often disrupts workflow.
Lastly, it’d service its users better if Builderall had 24/7 live chat support. It’s not a major concern, but it makes a significant difference.
What I like/dislike
- Essential: $16/mo
- Advanced: $33/mo
- Premium: $60/mo
Even if you just tinker with Kajabi a little, you can’t deny it’s like a multi-faceted gem in the digital marketing landscape. It’s got everything from online course hosting to email marketing and website functionalities – all under one roof!
Its robust features for hosting online courses are why it’s a favorite among educators and creators. Plus, building pages on Kajabi is a slice of cake – very simple for all users.
Their email marketing system adapts to various campaign needs like a pro. Plus, they get you out of the learning curve with extensive training videos and commendable customer support – this I really enjoy.
Of course, I have to mention the aesthetic appeal – their platform makes it easy to create products that are visually appealing, enhancing the overall user experience.
Now, what about the not-so-great parts? For Kajabi, there have been concerns about email deliverability, with some users reporting that their emails end up in spam folders.
And let’s face it, the pricing is a concern for some users, especially when considering the platform’s full potential.
What I like/dislike
- Basic: $149/mo
- Growth: $199/mo
- Pro: $399/mo
6 Key Considerations When Choosing
Choosing the right all-in-one marketing automation software can be a game-changer for your marketing efforts. It’s like a perfect pair of shoes – it needs to fit just right and match your style.
Let’s break down six key considerations that can help you assess whether a choice is right or a pass.
- Integration: Think of your all-in-one marketing automation platform as the conductor of your digital orchestra. Your marketing automation software should integrate seamlessly with your existing tools and systems, ensuring a smooth performance. Who wants a cello playing out of tune, right?
- Features and Functionality: This is the meat and potatoes of your platform. Does it have the necessary tools for your campaigns, like email marketing, management tools for social media platforms, analytics, and automation? It’s like going grocery shopping – make sure you’re getting everything you need in one place.
- User-Friendliness: No one likes a complicated gadget, do they? Your marketing platform should be intuitive and easy to use. Look for a user-friendly interface and ample training and support resources. After all, we’re marketers, not rocket scientists!
- Scalability: As you grow your business, so do your marketing tool needs. Ensure your marketing tool can handle the heat and scale up when necessary. It’s like ensuring your clothes can stretch after a holiday feast!
- Cost: Ah, the million-dollar question! Evaluate the pricing structure of the marketing platform. Look for transparent pricing and consider any additional costs. Remember, the most expensive all-in-one marketing platform isn’t always the best – it’s about finding value for your money.
- Customer Support: Reliable customer support is a must for every service provider. Look for a provider that offers responsive support channels. Because when you’re stuck, you want a helping hand, not an automated reply!
Remember, every decision you make means your time and money. So, be picky and don’t settle. Besides, to get the best results, you need the best tools.
After diving deep into the world of all-in-one marketing software, it’s clear that the digital landscape is brimming with tools designed to simplify all your marketing campaigns in one place.
From hosting online courses to streamlining email campaigns, each marketing platform above is like a Swiss Army knife in the world of marketing.
But, like any tool, it’s not just about having it; it’s about knowing how to use an all-in-one marketing platform.
While some all-in-one marketing software might dazzle with their vast array of features, others shine in their simplicity and user-friendliness. It’s all about finding the perfect fit for your unique needs.
So, whether you’re a seasoned marketer or just dipping your toes in, remember that the right marketing platform can be a game-changer. It’s time to harness the power of these tools and elevate your marketing game.
After all, in this digital age, isn’t it about time we work smarter, not harder?
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.