7 Best KPI Software Tools to Create Insightful Dashboards in 2024
A significant 95% of the world's top marketers are in agreement: For a business to resonate, KPIs need to align with wider business objectives. The first step? Managing your KPIs
Metrics & KPIs
The 13 Best Marketing Attribution Software for 2024
Understanding which marketing activities contribute to your success is a cornerstone for any business. It not only illuminates what's hitting the mark but also empowers you to make savvy decisions
AI for Marketing Analytics – Guide to Improved Insights & Better Marketing Decisions!
Making data-driven decisions can sometimes feel like swimming in a sea of data that you can't really make heads or tails out of. It's like being handed a treasure map without
10 Retention Metrics + CVJ = Reducing Customer Acquisition Cost
Picture this: our friend Bob, a savvy business owner, was once like a hamster on a wheel, constantly chasing new customers and watching his acquisition costs skyrocket. Sounds familiar? Well, you're not
Digital Analytics – 5 Steps to Tap Into Its Full Potential
“If you don’t track any metrics, you’re flying blind. But if you collect and focus on too many, they may end up obstructing your field of view.” - Scott M.