AI Marketing Tools

AI marketing tools are becoming more and more popular as businesses strive to stay ahead of the curve. AI can help automate and optimize many tasks that are essential to any marketing strategy.

In this article, we will discuss the 13 best AI marketing tools to help your business grow in 2023. These tools cover a range of areas, including content creation, SEO, chat and messaging, analytics, and advertising.

Using AI marketing tools can help you save time and money while growing your business faster than ever before!

Why AI Marketing Tools Are So Well Accepted

Artificial Intelligence tools are becoming more and more popular in marketing due to the ability to analyze large amounts of customer data quickly and accurately.

AI technology can gather customer insights, identify trends, and predict customer behaviors, making it an invaluable tool for businesses looking to optimize their marketing strategies further.

With the use of artificial intelligence, marketers are able to understand their audience better and target them with more accurate campaigns.

This helps drive sales and increase ROI, making it worth the investment for many businesses. AI tools also reduce the time it takes a business to analyze data and make decisions, which is essential given the ever-shifting landscape of digital marketing.

There are a lot of different AI marketing tools available on the market. Let’s review 13 of the best to help you choose what you need to start implementing in your business.

Content Marketing Tools

Content marketing aims to generate interest in your product or service and attract potential customers. AI can help you create targeted content that is more likely to be read and shared.

Artificial intelligence‘s progress in content marketing has been amazing. Today, artificial intelligence is used to automatically produce content, automate chatbot dialogues, and tailor news feeds.

The quality of content produced by AI has also increased dramatically. In the past, AI-generated content was often repetitive and lacked originality. However, recent natural language processing (NLP) advances have allowed AI to produce more human-like content.

There are a number of different AI content marketing strategy tools available. Here are a few of the best:

1. Jasper

I recommend Jasper best for entrepreneurs and businesspeople who don’t have the time or resources to learn writing/write long-form content.

Jasper is a powerful and easy-to-use artificial intelligence content writing tool that can help you create high-quality, engaging, and informative content for your website or blog.

With Jasper, you can easily generate well-written articles on any topic in minutes without having to hire a professional writer.

This AI tool uses cutting-edge natural language processing and machine learning technologies to help you write better content.

Jasper will analyze your text and suggest improvements to make your writing clear, concise, and effective for different marketing channels.

2 years after its launch, Jasper now has over 100,000+ active users.

With this AI marketing tool, you can create compelling Google Ads, content for SMM, or other write-ups for online marketing.

Pros and Cons

  • Wide range of templates to choose from
  • User-friendly, easy to navigate
  • Best training for beginners
  • Excellent support system
  • High-quality outputs
  • You can’t pay with PayPal
  • Costly option
  • Can be repetitive

2. Grammarly

I recommend Grammarly for business professionals and bloggers who need to write professional emails and articles quickly and accurately.

Grammarly is a powerful AI tool that can help you improve your writing and avoid grammatical errors.

With Grammarly’s suggested actionable insights, you can check your text’s grammar, spelling, and punctuation errors.

You can also use this AI marketing tool to check for plagiarism and to find out if your text has been copied from another source.

The quality of your writing can have a big impact on your business. That’s why 30 million users rely on Grammarly for different writing needs.

Grammarly is available for free and also has a premium version. The free version includes basic grammar-checking features.

The premium version includes advanced features like plagiarism checking, vocabulary suggestions, and tone detection.

Pros and Cons

  • Real-time grammar checking
  • Simple to use
  • Easy-to-understand instructions
  • Almost accurate suggestions
  • Works with different applications
  • The free version offers limited features
  • A monthly subscription can be expensive
  • Intrusive advertising
  • Vague recommendations
grammarly 1

3. MarketMuse

I recommend MarketMuse for small business owners who can’t spend on in-house marketing teams and content marketers with limited time to optimize content for search engines.

MarketMuse is an AI content optimization tool that can help you improve the quality of your content and make it more likely to rank well in search engines.

With MarketMuse, you can get real-time insights into what topics are most relevant to your audience, what keywords you should be targeting, and how to improve the structure and clarity of your articles.

MarketMuse can help you optimize your titles and descriptions for better click-through rates.

If you’re serious about content marketing, then MarketMuse is an AI tool that you need to consider. MarketMuse offers a 7-day free trial with no credit card required.

Pros and Cons

  • Great tool for content creation
  • Easy to implement
  • Allows you to save time
  • Quick and seamless optimization
  • No free trial
  • Expensive subscription
  • Not really user-friendly
MarketMuse logo

SEO Tools

The SEO landscape is constantly changing, and keeping up with the latest changes can be difficult. However, if you want your website or blog to rank well in search engines, then you need to use the right tools.

The good news is that plenty of AI-powered SEO tools can help you optimize your website or blog for search engines. Here is one of the best AI SEO tools that you should be using:

4. Surfer SEO

I recommend Surfer SEO best for small businesses looking to get their website to grow organic web traffic and SEO consultants working for small business clients.

Surfer SEO is a cloud-based on-page SEO tool that allows you to study and compare your own pages to those currently ranking in the SERPs.

This tool is designed to help you optimize your website for Google’s search algorithm.

Surfer SEO provides detailed insights into what your competition is doing and how you can improve your own website to rank higher in search results with machine learning technology.

Surfer SEO offers a number of features that can help you save time, such as automatic keyword research and content optimization.

In addition, the NLP-powered site audit tool is also a valuable feature that can help you identify areas in your content that can be improved against competitors.

Pros and Cons

  • Quick and easy optimization
  • Audit your content in minutes
  • Accurate keyword suggestions
  • Google docs integration
  • Can be overwhelming for beginners
  • Often produce inaccurate results
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Chat and Messaging AI Tools

Chatbots have become increasingly popular in recent years, and for a good reason. Chatbots can provide a quick and easy way for customers to get answers to their questions with machine learning technology.

The chatbots are powered by artificial intelligence and are able to understand natural language. This allows them to respond accurately to customer queries on Facebook Messenger or through official company sites.

Plus, they can be used to automate tasks such as customer support or lead generation. The following are some of the best AI chatbot tools that you should consider using:

5. Manychat

I recommend Manychat for business owners who want to communicate more effectively with their customers and e-commerce entrepreneurs who need to automate customer service communications.

Manychat is a visual bot builder that allows you to create chatbots for Facebook Messenger, Instagram, and other platforms without coding. It is one of the most popular chatbot builders, with over 1.5 million active users.

Manychat provides a drag-and-drop interface that makes it easy to create chatbots.

Plus, this AI marketing tool offers a wide range of features, such as bot templates, AI capabilities, and integrations with other platforms.

This tool is a great option if you’re looking for an easy way to create a chatbot. It is specially made for sales and marketing purposes. You can use it for appointment scheduling, lead capture, customer support, and more.

Pros and Cons

  • Rich with features
  • Advanced chatbot software
  • Localized communication hub
  • Send personalized messages
  • Improved interactions
  • Analytics is all over the place
  • No overview for unmatched keywords

6. Chatfuel

I recommend Chatfuel best for small business owners who need a simple and inexpensive way to reach customers via chatbots and marketers looking for an efficient way to run campaigns and grow customer engagement.

Just like how Manychat empowers your customer communications with customers by building chatbots on Facebook Messenger, Instagram, and other social sites, Chatfuel is another chatbot builder that many businesses utilize.

With Chatfuel, you can create bots for customer support, lead capture, or even chat with your friends.

You can also integrate Chatfuel with a number of other platforms, including Zapier, WordPress, and Shopify.

It helps you to generate leads and sales by automating the process of customer support and marketing. The triggered messages are based on the customer’s interactions with your chatbot.

Pros and Cons

  • Beginner friendly
  • Easy to use
  • Integrations with API
  • Clearer analytics
  • Conversion funnels can be created
  • Limited free features
  • Templates are not high quality

7. LivePerson

I recommend LivePerson for small business owners looking to provide automated customer communications and middle-sized businesses that have recently experienced a surge in customer service inquiries.

LivePerson is a chatbot platform that allows you to create bots for customer support, sales, and marketing.

It also offers a wide range of features, such as AI capabilities, integrations with third-party platforms, and the ability to create human-like conversations.

This AI marketing tool is designed to help businesses create human-like conversations with their customers.

It helps you to create closer connections with your customers and understand their needs better. It also allows you to automate repetitive tasks, such as customer support and sales.

Pros and Cons

  • Conversational AI platform
  • Centralized digital channels
  • Fast interactions
  • Personalized invitations
  • No free trial

8. Phrasee

I recommend Phrasee best for marketers looking to create better, more effective email copy and for customer support teams needing to respond quickly to customer inquiries.

Phrasee is an AI-powered content personalization tool that helps you develop optimized brand language that converts clicks into repeat customers.

Phrasee can personalize intricate details down to punctuation and the use of emojis.

Phrasee can help generate, predict, optimize, and understand which marketing messages have the highest potential of converting your target audience.

They have been offering such abilities to big brands like Walgreens, Sephora, Meta, and others.

Pros and Cons

  • Real-time content optimization
  • AI-powered email marketing
  • Seamless content creation
  • Cannot control the content

Analytics AI Tools

The use of analytics is essential for any business that wants to grow and scale. However, manually analyzing data can be time-consuming and tedious.

This is where analytics AI tools come in. These tools are designed to help you quickly and easily analyze your data so that you can make better decisions for your business.

You can use analytics AI tools to track your website traffic, social media marketing engagement, and sales. Plus, they can help you identify trends so that you can adjust your marketing strategy accordingly.

The following are some of the best analytics AI tools that you should consider using:

9. Google Analytics

I recommend Google Analytics for small business owners who want to track website performance and freelancers who want to measure the success of their marketing campaigns.

Google Analytics is a free tool that allows you to track your website traffic and activity. It also provides actionable insights into your audience’s location, age, gender, and interests.

This tool is essential for any business that wants to grow its online presence and track the performance of its marketing campaigns. It is also easy to use and provides detailed reports.

Understanding your website traffic and activity is extremely important to make the necessary changes to grow your business.

Google Analytics is the best AI marketing tool for this purpose.

The real-time analytics feature of Google Analytics is particularly useful as it allows you to see how your marketing campaigns are performing and make changes accordingly.

Pros and Cons

  • Set and monitor goals
  • Real-time analytics
  • Provide data visualization
  • Optimize website ranking
  • Complex interface
  • Not reliable all the time
  • Limited free version
google analytics

10. Crayon

I recommend Crayon AI best for marketing managers and growth marketers looking to optimize, track, and measure ROI on marketing efforts.

Crayon is a competitive intelligence software platform that has received many accolades. Crayon helps your company capitalize on its many features.

These include its ability to track your competitor’s digital marketing campaigns, social media marketing activity, website changes, and more.

Crayon offers a number of features that make it stand out from other competitive intelligence software platforms.

Crayon helps its users gain an edge over the competition and boost their revenue with a platform that can efficiently harvest and amplify valuable data from a multitude of sources.

Pros and Cons

  • Helpful customer success team
  • Centralized process
  • Integration into Microsoft apps
  • Complex interface
  • Outdated features

AI Advertising Tools

Advertising is one of the most important aspects of marketing. It allows you to reach a wide audience and promote your products or services.

However, traditional advertising methods, such as television and print ads, are becoming less effective. This is because people increasingly use ad blockers and spend more time online.

This is where AI advertising comes in. AI advertising is a form of advertising that uses artificial intelligence to target ads to specific people. This ensures that your ads are seen by people more likely to be interested in them.

It also allows you to track the performance of your ads so that you can make necessary adjustments.

Some of the best AI advertising platforms that you should consider using are:

11. AI Advertising

I recommend AiAdvertising for small business owners new to advertising and digital marketers who need to quickly analyze the performance of their campaigns and optimize them in real time.

AI advertising is a next-generation AdTech that uses artificial intelligence to target ads to specific people. This ensures that your ads are delivered to people more likely to be interested in them.

It also allows you to track the performance of your ads so that you can make necessary adjustments. It creates personalized consumer experiences and eliminates human guesswork and A/B testing.

It is also easy to use and provides detailed reports. It can accurately predict creative success and shorten the sales cycle.

You have the opportunity to create personalized consumer experiences, generate more ROI on campaigns, and accelerate revenue growth.

Pros and Cons

  • Helpful customer success team
  • Centralized process
  • Integration into Microsoft apps
  • Complex interface
  • Outdated features

12. Persado

I recommend Persado best for SMEs looking for an automated solution to increase customer engagement and digital marketers looking for an AI-driven automation platform to create personalized, impactful campaigns that convert.

This AI content creation platform can help you automate creating on-brand, tailored language for your business.

Persado will work across all your touchpoints and channels, so you can connect with your consumers whenever it matters most.

It provides an outstanding customer experience by increasing engagement and conversion through hyper-personalized communication.

Pros and Cons

  • Smooth customer friction points
  • Increase conversion
  • NLP integrated software
  • Eliminate the traditional message-creation process
  • Not cloud-based
  • Cannot access with mobile
  • High pricing

Email marketing AI Tools

Email marketing strategy is one of the most effective ways to reach your customers. It allows you to send personalized messages to a large number of people at once.

However, email inboxes are noisy, and people have short attention spans. It is harder than ever to get your emails to land in someone’s inbox, let alone be read and clicked on.

This is where email marketing AI tools come in. These tools can help you maximize the impact of your email campaigns by optimizing your subject lines, delivering your emails at the best time, and even analyzing your customer’s behavior to predict what kind of emails they would be most interested in.

Here are some of the best email marketing AI tools to help you grow your business:

13. Seventh Sense

I recommend Seventh Sense for any business owner who wants to maximize their customer outreach and companies with over a thousand monthly email subscribers who want to ensure they are sending relevant emails to the right people.

Seventh Sense is an AI-powered email marketing platform that helps you send emails at the best time for your recipient.

It also analyzes your customer’s behavior to predict what kind of emails they would most interest in and provides detailed reports.

Seventh Sense is essential for any business that wants to increase its email open rates.

Every person’s optimum engagement time is calculated, and emails are delivered automatically at those times.

You can also use Seventh Sense’s Split Testing feature to test different subject lines and content or send times to see what works best for your audience.

Using this AI marketing tool, you may achieve the greatest performance and engagement with your existing email marketing program.

Pros and Cons

  • Cloud-based email marketing solution
  • Streamline processes
  • Track customer interactions across multiple platforms
  • AI predictions might be off-based sometimes.
seventh sense

Bottom Line

The potential of AI software to improve decision-making can’t be overstated – especially in marketing. It can help organizations make better use of their data, provide deeper insights, and allow them to make faster and more informed decisions.

This improved decision-making leads to greater efficiency and cost savings, allowing companies to focus on the strategic aspects of their business. By leveraging AI marketing tools, companies can have a competitive edge in the marketplace and maximize their returns.

In conclusion, using AI marketing tools benefits businesses and ensures they stay ahead of the competition. If you have any questions or would like to share your experiences with AI marketing tools, please comment below.