AI marketing tools are becoming more and more popular as businesses strive to stay ahead of the curve. AI can help automate and optimize many tasks that are essential to any marketing strategy.
Today, we will discuss the 16 best AI marketing tools to help your business grow in 2023. These tools cover a range of areas, including content creation, SEO, chat and messaging, analytics, and advertising.
Using AI marketing tools can help you save time and money while growing your business faster than ever before!
Why AI Marketing Tools Are So Well Accepted
Artificial Intelligence tools are becoming more and more popular in marketing due to the ability to analyze large amounts of customer data quickly and accurately.
AI technology can gather customer insights, identify trends, and predict customer behaviors, making it an invaluable tool for businesses looking to optimize their marketing strategies further.
With the use of artificial intelligence, marketers are able to understand their audience better and target them with more accurate campaigns.
AI marketing can help increase ROI, making it worth the investment for many businesses. AI tools also reduce the time it takes a business to analyze data and make decisions, which is essential given the ever-shifting landscape of digital marketing.
There are a lot of different AI marketing tools available on the market. Let’s review 16 of the best to help you choose what you need to start implementing in your processes.
Content Marketing Tools
Content marketing aims to generate interest in your product or service and attract potential customers. And artificial intelligence’s progress in content marketing has been amazing.
Today, artificial intelligence is used to automatically produce content, automate chatbot dialogues, and tailor news feeds.
The quality of content produced by AI has also increased dramatically. In the past, AI-generated content was often repetitive and lacked originality. However, recent natural language processing (NLP) advances have allowed AI to produce more human-like content.
There are a number of different AI content marketing strategy tools available.
Here are a few of the best:
1. Jasper
I recommend Jasper best for entrepreneurs and businesspeople who don’t have the time or resources to learn to write long-form content.
Jasper is a powerful and easy-to-use artificial intelligence content writing tool that can help you create high-quality, engaging, and informative content for your website or blog.
With Jasper, you can easily generate well-written articles on any topic in minutes without having to hire a professional writer.
This AI tool uses cutting-edge natural language processing and machine learning technologies to help you write better content.
Jasper will analyze your text and suggest improvements to make your writing clear, concise, and effective for different marketing channels.
2 years after its launch, Jasper now has over 100,000+ active users.
With this AI marketing tool, you can create compelling Google Ads, content for SMM, or other write-ups for online marketing.
Pros and Cons
2. Grammarly
I recommend Grammarly for business professionals and bloggers who need to write professional emails and articles quickly and accurately.
Grammarly is a powerful AI tool that can help you improve your writing and avoid grammatical errors.
With Grammarly’s suggested actionable insights, you can check your text’s grammar, spelling, and punctuation errors.
You can also use this AI marketing tool to check for plagiarism and to find out if your text has been copied from another source.
The quality of your writing can have a big impact on your business. That’s why 30 million users rely on Grammarly for different writing needs.
Grammarly is available for free and also has a premium version. The free version includes basic grammar-checking features.
The premium version includes advanced features like plagiarism checking, vocabulary suggestions, and tone detection.
Pros and Cons
3. MarketMuse
I recommend MarketMuse for small business owners who can’t spend on in-house marketing teams and content marketers with limited time to optimize content for search engines.
MarketMuse is an AI content optimization tool that can help you improve the quality of your content and make it more likely to rank well in search engines.
With MarketMuse, you can get real-time insights into what topics are most relevant to your audience, what keywords you should be targeting, and how to improve the structure and clarity of your articles.
MarketMuse can help you optimize your titles and descriptions for better click-through rates.
If you’re serious about content marketing, then MarketMuse is an AI tool that you need to consider. MarketMuse offers a 7-day free trial with no credit card required.
Pros and Cons
4. InVideo AI
I recommend InVideo for digital marketers and content creators because it streamlines the video creation process with its vast array of templates, intuitive editing tools, and AI-driven capabilities.
InVideo excels at simplifying the video creation and editing process, making it accessible to both novices and experts alike.
With a vast library of over 5,000 premade templates, it caters to a multitude of video needs, from product demos to social media reels.
Thanks to its text-to-video AI feature, InVideo can create short videos like YouTube Shorts, tiktoks, and reels in just minutes.
One of its standout features is the integrated AI video generator, which crafts scripted videos based on user-provided text prompts.
For digital marketers and content creators, this means a tool that speeds up video production and ensures engaging content.
Pros and Cons
5. Eleven Labs
I recommend Eleven Labs AI for digital marketers involved in video marketing because its lifelike synthetic voices can enhance their video content’s overall impact and engagement.
Eleven Labs AI stands out as a cutting-edge tool that specializes in generating lifelike and realistic AI speech.
Using advanced deep-learning models, it can replicate human tone and intonation with remarkable accuracy.
ElevenLabs comes with a voice cloning feature that can copy anyone’s voice.
For digital marketers, this means the ability to craft engaging audio advertisements or promotional content with voices tailored to resonate with their target audience.
Content creators, on the other hand, can leverage Eleven Labs AI to produce podcasts, audiobooks, or other audio content without the need for extensive voice recording sessions.
Pros and Cons
SEO Tools
The SEO landscape constantly changes, and keeping up with the latest changes can be difficult. However, if you want your website or blog to rank well in search engines, you must use the right tools in addition to organic SEO.
The good news is that plenty of AI-powered SEO tools can help you optimize your website or blog for search engines.
Here is one of the best AI SEO tools that you should be using:
6. Surfer SEO
I recommend Surfer SEO best for small businesses looking to get their website to grow organic web traffic and SEO consultants working for small business clients.
Surfer SEO is a cloud-based on-page SEO tool that allows you to study and compare your own pages to those currently ranking in the SERPs.
This tool is designed to help you optimize your website for Google’s search algorithm.
Surfer SEO provides detailed insights into what your competition is doing and what you can do to rank higher in search results with machine learning technology.
Surfer SEO offers a number of features that can help you save time, such as automatic keyword research and content optimization.
In addition, the NLP-powered site audit tool is also a valuable feature that can help you identify areas in your content that can be improved against competitors.
Pros and Cons
Chat and Messaging AI Tools
Chatbots have become increasingly popular in recent years and for a good reason. Chatbots can provide a quick and easy way for customers to get answers to their questions with machine learning technology.
The chatbots are powered by artificial intelligence and are able to understand natural language. This allows them to respond accurately to customer queries on Facebook Messenger or through company sites.
These types of tools offer you automation in areas like customer support and lead generation.
The following are some of the best AI chatbot tools that you should consider trying:
7. Poe
I recommend Poe for market researchers and content creators because it offers a dynamic platform to simulate customer interactions and brainstorm content ideas.
Poe excels at facilitating real-time, AI-driven conversations, allowing users to pose questions and receive instant, relevant answers.
Its sophisticated AI algorithms can simulate diverse customer interactions, providing a glimpse into potential queries and concerns.
With over tens of thousands of reviews, Poe AI received 4.7-star ratings on Google Play and 4.8-star ratings on the App Store.
For business owners, this is a valuable tool for understanding customer behavior and preferences.
Additionally, Poe can serve as a brainstorming companion, aiding in the generation of creative ideas and strategies. Its emphasis on data safety ensures that business interactions remain secure and confidential.
Pros and Cons
8. Manychat
I recommend Manychat for business owners who want to communicate more effectively with their customers and e-commerce entrepreneurs who need to automate customer service communications.
Manychat is a visual bot builder that allows you to create chatbots for Facebook Messenger, Instagram, and other platforms without coding. It is one of the most popular chatbot builders, with over 1.5 million active users.
Manychat provides a drag-and-drop interface that makes it easy to create chatbots.
Plus, this AI marketing tool offers a wide range of features, such as bot templates, AI capabilities, and integrations with other platforms.
This tool is a great option if you’re looking for an easy way to create a chatbot. It is specially made for sales and marketing purposes. You can use it for appointment scheduling, lead capture, customer support, and more.
Pros and Cons
9. Chatfuel
I recommend Chatfuel best for small business owners who need a simple and inexpensive way to reach customers via chatbots and marketers looking for an efficient way to run campaigns and grow customer engagement.
Just like how Manychat empowers your customer communications with customers by building chatbots on Facebook Messenger, Instagram, and other social sites, Chatfuel is another chatbot builder that many businesses utilize.
With Chatfuel, you can create bots for customer support, lead capture, or even chat with your friends.
You can also integrate Chatfuel with a number of other platforms, including Zapier, WordPress, and Shopify.
It helps you to generate leads and sales by automating the process of customer support and marketing. The triggered messages are based on the customer’s interactions with your chatbot.
Pros and Cons
10. LivePerson
I recommend LivePerson for small business owners looking to provide automated customer communications and middle-sized businesses that have recently experienced a surge in customer service inquiries.
LivePerson is a chatbot platform that allows you to create bots for customer support, sales, and marketing.
It also offers a wide range of features, such as AI capabilities, integrations with third-party platforms, and the ability to create human-like conversations.
This AI marketing tool is designed to help businesses create human-like conversations with their customers.
It helps you to create closer connections with your customers and understand their needs better. It also allows you to automate repetitive tasks, such as customer support and sales.
Pros and Cons
11. Phrasee
I recommend Phrasee best for marketers looking to create better, more effective email copy and for customer support teams needing to respond quickly to customer inquiries.
Phrasee is an AI-powered content personalization tool that helps you develop optimized brand language that converts clicks into repeat customers.
Phrasee can personalize intricate details down to punctuation and the use of emojis.
Phrasee can help generate, predict, optimize, and understand which marketing messages have the highest potential of converting your target audience.
They have been offering such abilities to big brands like Walgreens, Sephora, Meta, and others.
Pros and Cons
Analytics AI Tools
The use of analytics is essential for any business that wants to grow and scale. However, manually analyzing data can be time-consuming and tedious.
This is where analytics AI tools come in. These tools are designed to help you quickly and easily analyze your data so that you can make better decisions for your business.
You can use analytics AI tools to track your website traffic, social media marketing engagement, and sales. Plus, they can help you identify trends that can help sprinkle more innovativeness into your marketing strategy.
The following are some of the best analytics AI tools that you should consider using:
12. Google Analytics
I recommend Google Analytics for small business owners who want to track website performance and freelancers who want to measure the success of their marketing campaigns.
Google Analytics is a free tool that allows you to track your website traffic and activity. It also provides actionable insights into your audience’s location, age, gender, and interests.
This tool is essential for any business that wants to grow its online presence and track the performance of its marketing campaigns. It is also easy to use and provides detailed reports.
Understanding your website traffic and activity is extremely important to make the necessary changes to grow your business.
Google Analytics is the best AI marketing tool for this purpose.
The real-time analytics feature of Google Analytics is particularly useful as it allows you to see how your marketing campaigns are performing and make changes accordingly.
Pros and Cons
13. Crayon
I recommend Crayon AI best for marketing managers and growth marketers looking to optimize, track, and measure ROI on marketing efforts.
Crayon is a competitive intelligence software platform that has received many accolades. Crayon helps your company capitalize on its many features.
These include its ability to track your competitor’s digital marketing campaigns, social media marketing activity, website changes, and more.
Crayon offers a number of features that make it stand out from other competitive intelligence software platforms.
Crayon helps its users gain an edge over the competition and boost their revenue with a platform that can efficiently harvest and amplify valuable data from a multitude of sources.
Pros and Cons
AI Advertising Tools
Advertising is one of the most important aspects of marketing. It allows you to reach a wide audience and promote your products or services.
However, traditional advertising methods, such as television and print ads, are becoming less effective. This is because people increasingly use ad blockers and spend more time online.
This is where AI advertising comes in. AI advertising is a form of advertising that uses artificial intelligence to target ads to specific people. This ensures that your ads are seen by people more likely to be interested in them.
It also allows you to track the performance of your ads so that you can make necessary adjustments.
Some of the best AI advertising platforms that you should consider using are:
14. AI Advertising
I recommend AiAdvertising for small business owners new to advertising and digital marketers who need to quickly analyze the performance of their campaigns and optimize them in real-time.
AI advertising is a next-generation AdTech that uses artificial intelligence to target ads to specific people. This ensures that your ads are delivered to people more likely to be interested in them.
It also allows you to track the performance of your ads so that you can make necessary adjustments. It creates personalized consumer experiences and eliminates human guesswork and A/B testing.
It is also easy to use and provides detailed reports. It can accurately predict creative success and shorten the sales cycle.
You have the opportunity to create personalized consumer experiences, generate more ROI on campaigns, and accelerate revenue growth.
Pros and Cons
15. Persado
I recommend Persado best for SMEs looking for an automated solution to increase customer engagement and digital marketers looking for an AI-driven automation platform to create personalized, impactful campaigns that convert.
This AI content creation platform can help you automate creating on-brand, tailored language for your business.
Persado will work across all your touchpoints and channels, so you can connect with your consumers whenever it matters most.
It provides an outstanding customer experience by increasing engagement and conversion through hyper-personalized communication.
Pros and Cons
Email Marketing AI Tools
Email marketing strategy is one of the most effective ways to reach your customers. AI tools for email marketing help this by allowing you to send personalized messages to a large number of people at once.
However, email inboxes are noisy, and people have short attention spans. It is harder than ever to get your emails to land in someone’s inbox, let alone be read and clicked on.
This is where email marketing AI tools come in. These tools can help you maximize the impact of your email campaigns by optimizing your subject lines, delivering your emails at the best time, and even analyzing your customer’s behavior to predict what kind of emails they would be most interested in.
Here are some of the best email marketing AI tools to help you grow your business:
16. Seventh Sense
I recommend Seventh Sense for any business owner who wants to maximize their customer outreach and companies with over a thousand monthly email subscribers who want to ensure they are sending relevant emails to the right people.
Seventh Sense is an AI-powered email marketing platform that helps you send emails at the best time for your recipient.
It also analyzes your customer’s behavior to predict what kind of emails they would be most interested in and provides detailed reports.
Seventh Sense is essential for any business that wants to increase its email open rates.
Every person’s optimum engagement time is calculated, and emails are delivered automatically at those times.
You can also use Seventh Sense’s Split Testing feature to test different subject lines and content or send times to see what works best for your audience.
You may achieve the greatest performance and engagement with your existing email marketing program using this AI marketing tool.
Pros and Cons
In Summary
The potential of AI software to improve decision-making can’t be overstated – especially in marketing. It can help organizations make better use of their data, provide deeper insights, and allow them to make faster and more informed decisions.
This improved decision-making leads to greater efficiency and cost savings, allowing companies to focus on the strategic aspects of their business. By leveraging AI marketing tools, companies can have a competitive edge in the marketplace and maximize their returns.
In summary, using AI marketing tools benefits businesses and ensures they stay ahead of the competition. If you have any questions or want to share your experiences with AI marketing tools, don’t hesitate to share them below.
Brian Shelton is an entrepreneur, marketer, and life-long learner committed to helping businesses achieve impactful results. He founded Grow Predictably to provide tailored marketing strategies to generate predictable, profitable growth. With over a decade of experience in the industry, Brian has helped businesses, large and small. reach their goals and drive positive change in the world.