What do you call the continuous stream of cash pouring in every single month for subscription-based businesses? For companies like Netflix, Spotify, and Hulu, that’s what you call monthly recurring revenue, or MRR for short. Picture your Netflix subscription, a simple model where you pay the same amount each month for a continuous service. But…
Before we shoot for the stars with your B2B SaaS product, we’ve gotta talk about finding that sweet spot called product-market fit. Have you ever scratched your head, wondering exactly what this B2B marketing term means? Picture this: You’ve just invented a snazzy pair of running shoes. You’re super excited and start selling to athletes….
So, have you heard about lifetime value? If you’re in the B2B SaaS game, it’s something you’ll definitely want to get familiar with. Think of customer lifetime value (CLV) as a way to gauge how much a customer will fork out on what you’re offering as time goes by. Imagine you have an ice cream…
If you’re running a SaaS business, it’s pretty important to understand what “customer retention rate” means. It’s one of the most ‘must-learn’ B2B marketing terms out there. Basically, it’s all about how well you’re keeping your customers around after they’ve signed up. Think of it like hosting a party: if you threw a great bash…
Ever stumbled upon that question asking how likely you are to recommend a service? That’s all about Net Promoter Score (NPS), and it’s super relevant for B2B SaaS companies like yours. Essentially, it measures customer enthusiasm. A high score? You’re acing it, creating experiences that keep customers returning and referring. It’s proof your hard work…
Are you finding it tough to get enough high-quality leads for your B2B SaaS business? Do long sales cycles and hitting the right decision-makers feel like never-ending headaches? Trust me, you’re not alone. A lot of B2B SaaS marketers are in the same boat. To put things in perspective, 63% of marketers say their biggest…
Are you finding it challenging to keep your B2B customers engaged right from the start? Many businesses face this issue when their customer onboarding process doesn’t quite have the impact they hoped for. Losing potential long-term clients shortly after initial contact can be frustrating. But don’t worry; this is something that any B2B can definitely…
What if I told you that grasping the concept of B2B SaaS could significantly boost your business efficiency and profitability? Many businesses are already enjoying such benefits. Today, we will break down B2B SaaS into easy-to-understand terms, providing valuable insights into its purpose and impacts. Some miss out on these advantages simply because they don’t…
Diving into the world of B2B SaaS growth can be super rewarding. We’re talking about not just quick wins but real, lasting success. But here’s the thing—many people get caught up in instant success recipes or one-size-fits-all strategies. Spoiler alert: those recipes can really mess things up, leading to strategies that don’t work and, yup,…
If you think B2B SaaS marketing is all about fancy tech tools and complex analytics, think again. While those elements play a role, a surprising 80% of B2B buying decisions are based on emotional factors. (Source) The key to success lies in understanding your target audience’s pain points, dreams, and fears. Neglecting the human element…
If you’ve ever wondered, “How can I effectively measure progress in marketing?” know that you’re not alone. It’s a common scenario at the end of marketing campaigns. It can be very intricate because the numbers tell you whether your marketing campaigns yield the desired results or not. Speaking of numbers, did you know that for…