A solid 15 years of Digital Marketing | AI & Automation | SEO & Content Marketing Strategy | Customer Value Journey. Experience with businesses big & small: Globerunner (SEO & marketing agency), PowerSchool (B2B SaaS), PFSweb (e-commerce), Southwest Airlines (travel), and Mary Kay (beauty & skincare).
36% of founders experience burnout. (Source) Your goals? Scaling your company, pleasing investors, and keeping your MRR climbing. The reality? Sleepless nights, endless iterations, and a constant mental fog that feels impossible
You’re building a B2B SaaS startup and want to use marketing automation to scale. The promise? Data-driven campaigns, streamlined workflows, and higher conversions. The reality? Disconnected tools, duplicate data, and integrations that burn weeks—sometimes
What’s scarier: wasting hours on marketing automation or realizing you’ve been tracking the wrong KPIs the entire time? The ROI of marketing automation in B2B SaaS is more than a buzzword—it’s
Have you ever felt confused about MRR vs ARR in your reports? You’re not alone—it’s a common challenge for SaaS teams. Mixing up these metrics or using them interchangeably for cash flow
You’re wasting time handling tasks your workflow automation software can easily handle for you. Manual data entry, slow follow-ups, clunky lead management—sound familiar? The solution? Automation. It’s simpler than you think when you focus
You’ve probably been told that B2B SaaS upsell and cross-sell is all about pricing or timing. Wrong. Most SaaS companies fail here because they don’t deeply understand their customers. The good news? Fixing your
User retention isn’t a mystery. It’s a game of quick wins, right timing, and, for most successful businesses—targeted onboarding emails. Did you know that 80% of SMBs consider email the most effective
If you’re putting 80% of your energy into acquisition, you’re already losing. Renewals are where the real revenue lies in B2B SaaS. Here’s the thing: keeping a customer costs 5-7x less than
Everyone’s talking about AI transforming marketing. But here’s the uncomfortable truth: most brands implement it recklessly. When AI overshoots its boundaries, lawsuits, fines, and angry customers follow. The upside? Done right, it builds