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Brian Shelton

Brian Shelton

A solid 15 years of Digital Marketing | AI & Automation | SEO & Content Marketing Strategy | Customer Value Journey. Experience with businesses big & small: Globerunner (SEO & marketing agency), PowerSchool (B2B SaaS), PFSweb (e-commerce), Southwest Airlines (travel), and Mary Kay (beauty & skincare).

AI Creativity Myths For Thought Leaders
High-Ticket Coaches
July 29, 2025

7 AI Creativity Myths for Thought Leaders You Need to Stop Believing

I used to think AI would kill human creativity. Then I watched my creative work get three times better when I stopped believing the myths. Most business leaders are scared AI will

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Will AI Make My Coaching Business Feel Impersonal 1
AI in Marketing
July 24, 2025

Will AI Make My Coaching Business Feel Impersonal: What to Know

You built your coaching business for human connection, not automation headaches. Now, AI is everywhere, and you’re wondering: will AI make my coaching business feel impersonal? What if the real risk isn’t

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AI automation myths for high-ticket coaches
High-Ticket Coaches
July 24, 2025

Top 5 AI Misconceptions Sabotaging Your Coaching Business

You’ve been told automation will make your high-ticket coaching cold, generic, or even replace you.  Here’s what they don’t mention: the coaches embracing AI now are serving more clients, earning more,

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AI for Coaching Business
AI in Marketing
July 17, 2025

AI for Coaching Business: 4 Proven Frameworks to Scale Growth & Engagement

You get what you focus on. Most coaching businesses dump money into AI tools thinking they’ll magically grow their business. They don’t. The real problem? They’re using AI like a hammer when they need

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What are the risks of ignoring AI for my digital agency?
B2B Digital Agencies
July 16, 2025

5 Hidden Risks of Ignoring AI in Your Digital Agency

Ignoring AI sounds safe until you check the numbers.  Agencies using AI aren’t just saving time; they’re keeping clients and driving ROI—25% higher conversion rates, 22% better retention. (Source) If you’re not

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AI-driven Client Acquisition for Executive Coaches
AI in Marketing
July 14, 2025

Inside a Coaching Practice: AI-driven Client Acquisition for Executive Coaches

Every week, you’re probably losing potential six-figure clients to coaches who aren’t necessarily better than you—they’re just better at being found by the right people at the right time. While you’re

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Building a sellable coaching business with automation
High-Ticket Coaches
July 11, 2025

A Smart Approach to Building a Sellable Coaching Business with Automation

Everyone says you need automation to build a sellable coaching business.  Here’s the problem: most coaches don’t know where to start, or worse—set up systems that feel robotic and scare away

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Automated Client Ascension Funnel for Coaches
High-Ticket Coaches
July 10, 2025

How to Build an Automated Client Ascension Funnel for Coaches (Step-by-Step Guide)

Coaching should be about changing lives—not drowning in emails or spreadsheet chaos. You’ve seen others in your space scale up without losing touch, but the “how” stays fuzzy. The big trap?  Assuming automation

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How to reduce coaching client churn with automation
High-Ticket Coaches
July 8, 2025

How to Reduce Coaching Client Churn with Automation? – 7 Proven Ways That Work

Ever wondered why your high-ticket coaching clients keep slipping away?  Two clients leaving each month could mean $20,000 vanishing before you notice. (Source)  For most coaches, the problem isn’t your program—it’s invisible

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