Playbooks

By Brian Shelton — Founder, Grow Predictably TL;DR: The best content creation tools for B2B SaaS are the ones that clear the single job slowing your content down, not the longest list you can afford. Sort tools by the six jobs a content system runs (research, drafting, optimization, design, video, workflow), buy for the one…

By Brian Shelton — Founder, Grow Predictably TL;DR: Getting named when a buyer asks an assistant which vendors to consider is four decisions in order, not a list of tactics. Decide which buying decision to compete on, translate your pages into the question your buyer actually asks, measure that one thing first, and name who…

When you create a data-driven content strategy for your B2B SaaS company, you gain the power to attract the right potential customers, deliver personalized experiences, and increase your ROI. The benefits are undeniable—more targeted content, higher engagement, and more conversions. One common misconception is that producing more content equals better results. But that’s a myth….

B2B SaaS podcast marketing builds authority and generates qualified leads by positioning founders and executives as trusted voices in their niche—reaching audiences who prefer audio content over reading blogs. If you’ve considered starting a podcast but dismissed it as “too much work for unclear ROI,” you’re missing one of the highest-leverage channels for building trust…

B2B SaaS product documentation that works reduces support tickets, accelerates user adoption, and prevents churn—80% of customers abandon services because they don’t know how to use them, and poor documentation is often the culprit. If your support team keeps answering the same questions despite having docs, your documentation isn’t solving the problem it’s supposed to…

By Brian Shelton — Founder of GrowPredictably.com TL;DR: A B2B SaaS webinar earns its hour by helping one buying committee make one decision, with the payload delivered in the first 30 minutes rather than saved for a reveal at the end. Webinar platforms publish conflicting attention benchmarks, so design against the lower one. The session…

Are your B2B SaaS marketing efforts falling flat? You’re not alone—many businesses struggle to make their technical content engaging. The common mistake? Thinking that data alone can sell a product. In reality, stories are what capture attention and keep customers coming back. The problem is that many SaaS marketers believe that storytelling doesn’t fit in…

Your content rocks, but why isn’t it grabbing the spotlight it deserves? Simple—it’s not getting shared on the right platforms. This is something lots of B2B SaaS companies deal with. Here’s the upside: picking the right places to share your content can turn it from being ignored to making a big splash. Think about it—your…

Have you ever felt like no matter how many features your SaaS has, it’s just not connecting with potential customers? Your features are not the issue here. The thing is, features alone can’t show prospects what your product can do for their business. A common mistake SaaS companies make is relying on technical jargon or…

The best B2B SaaS LinkedIn content gives buyers a useful reason to trust how you think. Rotate through ten repeatable formats, including thought leadership, how-to posts, customer stories, polls, and carousels. Then judge each format by the conversations it creates, the buyers it reaches, and the time it takes to produce, not impressions alone….

Has the idea of creating fresh, engaging content become your nightly nightmare? Do you feel like you’re always playing catch-up with your competitors’ viral posts? Consider this fact: User generated content in B2B SaaS platforms is trusted by 92% of consumers over traditional advertising. This highlights the importance of authentic reviews and testimonials in influencing…

You know the struggle of trying to establish your SaaS brand as a thought leader, right? It’s not easy, especially when you’re competing against countless others in the B2B space. Checking in on your B2B SaaS thought leadership content pays! One common mistake is believing that just having a lot of content will make you…