saas explainer videos

Imagine having a tool that effortlessly explains your SaaS product to potential customers.

Some think flashy graphics alone make a great video, but this misconception can lead to wasted resources and poor engagement.

The real issue is that without clear, engaging explanations, your product’s true value remains hidden.

Keep reading to find out how to create the best SaaS explainer videos that overcome these challenges and effectively showcase your product.

  • The best SaaS explainer videos simplify complex software ideas, making them easy for anyone to understand. This helps potential customers see the value of the product quickly.
  • Using storytelling in your video makes the content more relatable and memorable. People connect better with stories than with plain information.
  • Personalized videos that speak directly to the viewer can have a bigger impact. Tailor your content to your audience’s needs and interests.
  • Keeping videos short and engaging helps hold viewers’ attention. Aim for videos that are under two minutes long to keep people interested.
  • End your video with a strong call-to-action to guide viewers on what to do next. This helps turn their interest into action, like signing up for a trial or visiting your website.

What Are SaaS Explainer Videos?

SaaS explainer videos are short, engaging videos that explain how Software as a Service (SaaS) products work.

These videos break down complex software concepts into easy-to-understand parts, thus making them an integral part of your SaaS video marketing strategy.

By doing this, they help potential customers grasp the value of the SaaS product quickly and clearly.

But some of you may ask, “Why does it have to be through video?”

Simon Sinek has this one quote that sums up why SaaS explainer videos work and why people prefer them over other ways of explaining the value you have to offer.

The quote goes like this…

The main goal of SaaS explainer videos is to simplify complex software ideas.

In fact, 72% of consumers prefer video better when asked about the type of medium they use when learning about a product or service.

These videos guide users through the features and benefits of the product.

They show how the SaaS solution can solve specific problems. This makes it easier for customers to see the value of the product.

There are several types of SaaS explainer videos:

  1. Animated Videos: This type of explainer video uses graphics and animations to illustrate how the software works. A SaaS animation video is visually appealing and can simplify complex ideas.
  2. Live-Action Videos: These feature real people using the software. They add a human touch and can make the product feel more relatable.
  3. Whiteboard Videos: This is also a common type of explainer video. These videos show drawings on a whiteboard, explaining the product step-by-step. It is another type of SaaS video animation that’s great for breaking down complicated processes.
  4. Screencast Videos: These are recordings of the software in action. They give a clear, detailed look at the user interface and functionalities.

How SaaS Explainer Videos Help

SaaS explainer videos can contribute to establishing a growth-oriented digital marketing strategy in many ways:

  • Simplifying Complex Concepts: By breaking down difficult ideas into simple terms, these videos make it easy for anyone to understand the product.
  • Engaging Visuals: The visual nature of these videos grabs attention and keeps viewers engaged.
  • Building Trust: Showing the product in action builds credibility and trust with potential customers. They see exactly what they will get.
  • Boosting Conversion Rates: Clear and concise explanations help potential customers make informed decisions. This often leads to higher conversion rates.

SaaS explainer videos are a powerful tool for any marketing strategy.

They clarify complex products, engage viewers, and help turn prospects into satisfied customers.

Who wouldn’t want that?

But before we get there, it’ll be smart to learn from explainer videos that are done by the market’s most popular SaaS brands.

Let’s examine five examples.

5 Examples of Successful SaaS Explainer Videos

Want to know what makes a SaaS explainer video stand out? Check out these five successful examples of the best SaaS explainer videos.

Each explainer video shows how to simplify complex ideas, engage viewers, and boost conversions.

Ready to be inspired?

First on this list of SaaS explainer video examples is–

1. Dropbox

The video ‘What Is Dropbox for Teams?’ is a stellar example of an SaaS explainer video that works.

The clear voice and simple graphics make it easy to understand how Dropbox for Teams works. The language is easy for anyone to get, which is key for these kinds of videos.

It’s perfect for people new to team-based digital tools or those looking for a better way to organize and share stuff with their team. The video is friendly and easy to follow, so you can really get into it.

Step-by-step instructions show exactly how Dropbox for Teams works and why it’s useful, making it seem like a great option.

This video is a top-notch example of how to explain a tech product in a way that’s easy and fun to watch.

2. Slack

Check out this explainer video from Slack, “Introducing new coworking capabilities in Slack huddles.” It’s a perfect explainer for team members.

The video shows Slack’s new coworking feature with easy step-by-step instructions. The creators break down complex stuff into simple info, making it great for teams wanting to stay connected.

Plus, it shows different ways to use the feature in various work settings.

So, this SaaS explainer video does a great job of showing how Slack’s new coworking tools can help your team.

3. Asana

Ever wondered how to stay organized and focused while on the move? This explainer for the Asana Mobile App is perfect for showing you how to use it.

It’s visually engaging with a clean, easy-to-use interface that looks great and is user-friendly.

What makes this video stand out is its simplicity and clarity. It gets straight to the point, showing why Asana is better than other project management tools.

From scheduling tasks to tracking project progress, the video shows that Asana has you covered, whether you’re at the office or on the go.

The audio matches the visuals perfectly, using everyday language to explain how the Asana app works.

The tone is friendly and professional, making you feel like the app is a trusty companion for boosting productivity, not just another tool.

The SaaS video promises efficiency and organization. It assures viewers that with the Asana app, managing tasks is easy, freeing up more time for actual work and reducing stress and confusion.

4. Grammarly

Dive into Generative AI with this fun SaaS explainer video from GrammarlyGO. It’s packed with easy visuals and a clear voiceover, making complex stuff super simple for beginners.

The SaaS video uses a straightforward teaching style, making it really user-friendly.

It walks you through how to use Generative AI, step-by-step. The narration and visuals work well together, helping you understand and remember.

One cool thing about the video is how it relates its ability to boost your efficiency and productivity with Generative AI. It’s not just informative; it gets you excited to take action.

Basically, this SaaS video is a great intro to Generative AI. With clear teaching, strong visuals, and an exciting promise, it’s a fantastic learning tool.

5. HubSpot

If you’re about leveling up your business’s online presence but minus the hassle, check out this cool AI-powered website builder by the famous SaaS company—HubSpot!

The SaaS explainer video shows exactly how you can make a stunning business website in minutes with AI. It’s clear, simple, and super engaging.

The video guides you step-by-step, from creating your site with AI to using a drag-and-drop editor and connecting a custom domain.

You’ll also learn about a handy content library, mobile optimization, cookie management tools, and even generating blogs with AI.

It’s a perfect mix of ease, innovation, and efficiency. Whether you’re new to tech or a pro, this SaaS video is what you’ll need to grasp HubSpot’s website builder.

It promises a professional website without the stress.

Now that we’ve taken a look at these SaaS explainer video examples, which one is your favorite?

I’m sure you now have an idea or two of what you want to do in your next SaaS product video.

Remember, each SaaS product has its own uniqueness. This uniqueness should influence how you’re going to make your next SaaS product video.

Whether its a SaaS promo video that’s purely promotional or a SaaS demo video that serves as a step-by-step walkthrough for your users, taking inspiration from these examples of the best SaaS product videos will surely make your next SaaS product video a hit.

But let’s say you’re now working on your next SaaS product video…

Below are the best practices to keep in mind to help create a stellar SaaS product video.

8 Best Practices for Effective SaaS Explainer Videos

Creating great SaaS explainer videos involves following some key best practices.

8 Best Practices for SaaS Explainer Videos

Here’s a breakdown of what you need to do:

1. Keep it Clear

Clarity is the name of the game, especially for those who are creating a SaaS demo video to help users familiarize themselves better with the product.

Make sure your video gets straight to the point without using complicated terms.

When viewers can easily understand your message, they’re more likely to stick around and pay attention.

Simple explanations help build trust and make your product seem more accessible.

If you want your SaaS explainer videos to have more clarity, do these:

  1. Simplify Your Script – Stick to one main message per video and use simple language. Avoid jargon or technical terms that might confuse viewers. Keep sentences short and direct. This makes it easier for your audience to grasp the core idea quickly.
  2. Use Visual Aids – Incorporate visuals like charts, animations, or screenshots to illustrate key points. Visuals can break down complex concepts and make them easier to understand. They help keep viewers engaged and reinforce your message without needing extra explanation.
  3. Keep It Short – Aim for a video length of 1-2 minutes. This forces you to focus only on essential information and avoids overwhelming your audience with too much detail. A concise video respects your viewers’ time and ensures they get the main points efficiently.

2. Focus on One Single Message

Stick to one main idea in each video.

Having too many points will make “explaining” in your SaaS product videos more complicated.

Trying to cram in too many details can confuse your audience, too.

By zeroing in on a single message, you make it easier for viewers to grasp what your SaaS product videos are trying to convey.

This focused approach keeps the content sharp and memorable.

3. Understand Who Your Audience Is Deeply

If you want your process of explaining in your SaaS product videos to be spot on, you have to know your audience like the back of your hand.

When you understand their needs and pain points, you can tailor your videos to speak directly to them.

This connection makes the content more relatable and engaging, and the best SaaS product videos are the types that can connect with viewers.

People are more likely to respond positively when they feel understood.

My Take

One method that I swear by to get to know my target audience better is by using the ‘Customer Avatar Canvas.’

This tool helped me create a detailed profile of my ideal customer, including their demographics, interests, and pain points. By understanding these aspects, I could tailor my content to their needs.

For your SaaS explainer videos, use the ‘Customer Avatar Canvas’ to get a clear picture of who you’re talking to. It makes your message more relevant and your SaaS videos more engaging.

4. Address Pain Points

What do SaaS brands aim to achieve when they explain using SaaS product videos? To provide clarity and solutions to their target user’s problems.

Talk about the problems your audience faces and how your SaaS product solves them.

When viewers see how your product can fix their issues, they’re more likely to be interested.

Highlighting pain points in your SaaS videos makes your content relevant and shows that you care about solving their problems.

Here are three tips to help you better address your target audience’s pain points in your SaaS explainer videos more efficiently.

  • Research Your Audience Thoroughly: Understand their challenges and needs by gathering data through surveys, interviews, or social media insights. This research helps you pinpoint specific pain points to address in your videos.
  • Highlight How Your Solution Helps: Clearly show how your SaaS product solves these pain points. Use real-life examples or case studies to illustrate the benefits. This makes your solution relatable and convincing.
  • Use Direct Language: Speak directly to your audience using simple and clear language. Address their issues head-on without beating around the bush. This approach makes your message more impactful and easier to understand.

5. Choose a Hero

Pick a central figure or story to guide your SaaS product videos. This hero could be a customer, a journey, or even the product itself.

Having a hero makes your SaaS product videos more captivating and helps illustrate the benefits of your SaaS solution.

It keeps viewers hooked from start to finish.

If you don’t know where to start with this, follow these tips:

  • Find a Character People Like: Pick someone your audience can relate to. Maybe it’s a customer, an employee, or a made-up person who faces the same problems as your audience.
  • Tell a Good Story: Start with the problem, then introduce the main person, and show how they find and benefit from your solution. This keeps people interested.
  • Show Feelings: Make sure your story hits emotions. Show the frustration with the problem and the relief and happiness your solution brings. Emotional stories stick with people.
  • Be Real: Make sure the person and the story feel real. Don’t go overboard or make things up. Being real helps people trust you.
  • Use Good Visuals: Use strong visuals to help tell your story and show emotions. Good visuals help people follow along and stay interested.

6. Integrate it with Your Overall Marketing Strategy

Make sure your SaaS explainer video fits in with your broader marketing efforts.

Consistency in messaging and visuals across all platforms reinforces your brand identity.

This integration helps build recognition and makes your campaigns more effective.

My Take

One effective tip that helped me integrate SaaS explainer videos with my overall marketing strategy is incorporating them into my content marketing funnel.

Use your explainer videos at different stages of the funnel to guide and nurture leads.

For example, place a general overview video on your website’s homepage or landing page to attract top-of-the-funnel visitors. Then, use more detailed SaaS explainer videos in email campaigns or retargeting ads to educate and convert middle and bottom-of-the-funnel prospects.

This strategic placement ensures that your videos support your broader marketing goals by driving engagement and conversions at every stage.

7. Stay on Brand

Stick to your brand’s voice and style throughout the video—the best SaaS product videos are always on brand.

Consistent branding builds trust and makes your content easily recognizable.

A strong brand presence in your videos sets you apart in a crowded market and helps reinforce your professional image.

To stay on brand, you need to be mindful of the choices you make when creating your SaaS explainer video.

These choices concern some elements that will affect how your SaaS explainer video will look and sound, elements such as:

  • Visuals
  • Font style
  • Tone of voice
  • Background music

These elements should help reinforce the kind of brand that you want to be known for.

8. Use Strong CTAs

End your SaaS product videos with a clear call-to-action.

CTAs in explainer videos are just as crucial as they are essential in SaaS promo videos that aim to promote.

Having solid CTAs tell viewers exactly what you want them to do next, whether it’s signing up for a trial or visiting your website.

A strong CTA guides the audience towards conversion, turning interest into action.

From the importance of having a clear message down to the significance of ending your explainer videos properly with CTAs, these best practices should always be on your checklist.

So, where do you start when creating a SaaS explainer video?

Check out this quick guide below…

5-Step Guide to Make Your Own Explainer Video

Creating an explainer video can be simple if you follow these steps.

5 measures to take before creating an explainer video

Here’s how marketers can prepare for their next SaaS explainer video:

  1. Plan Out the Topic You Want to Address
    First, decide what you want your video to cover. What’s the main message or problem you’re solving? Keep it focused and straightforward. This planning ensures your video stays on track and delivers a clear message.
  2. Identify Who Is the Target of Your Video
    Know who you’re talking to. Who is your target audience? Understanding their needs and pain points helps you craft a message that speaks directly to them. When viewers feel the content is made for them, they engage more.
  3. Write the Script
    Next, write a simple and direct script. Avoid jargon and keep sentences short. Your script should tell a story that grabs attention and keeps it. Clear, concise writing makes your message easy to understand and remember. They play a big role in the best SaaS product videos that we have on the market today.
  4. Storyboarding
    Turn your script into a visual plan with storyboarding. Sketch out each scene to see how your video will flow. Storyboarding helps you visualize the final product and ensures everything fits together smoothly. It’s like a blueprint for your video.
  5. Prepare for Production
    Finally, get ready for production. Gather all the resources you need, like cameras, animation software, or actors. Make sure everything is set up and planned out. Good preparation helps avoid last-minute problems and makes the production process run smoothly.

By following these steps, you can create a compelling SaaS explainer video that connects with your audience.

Video marketing is changing fast, and businesses need to keep up with the latest trends to make great explainer videos.

One big trend is shorter videos. People have shorter attention spans today, so make your videos are brief and engaging. Try to keep them under two minutes to keep viewers interested.

Personalization is also getting more popular. Videos that talk directly to the viewer can make a bigger impact. Tailor your content to specific audiences to make your videos more relevant and effective.

Interactive elements are another trend. Adding clickable links, quizzes, and call-to-action buttons can increase engagement. Interactive videos make the learning process more fun and memorable for viewers.

Storytelling is a powerful tool in video marketing. Using stories to present information helps make videos more relatable and memorable. People connect better with content that tells a story.

Mobile optimization is crucial. More people are watching videos on their phones, so make sure your videos are optimized for mobile viewing. This includes quick load times and a good viewing experience on smaller screens.

Animated videos are still popular for explainer videos. Animation can simplify complex concepts and add a fun, engaging element to your content.

Lastly, social media integration is key. Social media platforms are great for sharing videos. Make videos that are easy to share and optimized for social media formats to reach a wider audience.

By following these trends, businesses can create videos that are more engaging, effective, and aligned with what viewers want today.

Key Takeaways

SaaS explainer videos are essential tools for clearly communicating your product’s value to potential customers. By breaking down complex software concepts into simple, engaging visuals, these videos can significantly boost customer understanding and engagement.

Throughout this blog, we’ve discussed what SaaS explainer videos are, their benefits, examples of successful videos from leading SaaS companies, and how your SaaS company can learn from these examples.

To sum up, creating effective SaaS explainer videos involves focusing on clarity, engaging visuals, and a strong call-to-action.

Personalization, storytelling, and mobile optimization are key trends that can further enhance the impact of your videos.

By following these guidelines, you can create compelling explainer videos that resonate with your audience and drive conversions.

Start incorporating these strategies into your marketing efforts today to see the difference they can make.

Don’t stop here—explore our other blogs on digital marketing, business strategies, and mindset to continue growing your knowledge and improving your business approach.