landing page

Landing pages are potent tools in digital marketing. How? The benchmark used to measure ideal conversion for landing pages is 9-10%. On average, the conversion rate for landing pages across industries is also in the same range, according to HubSpot. So if you’re looking to make a landing page that will get you in the same game, then look no further.

We will go over the basics of what makes a high-converting landing page, and then give you some tips on how to design and structure your own landing page.

So whether you’re just starting out or the one you created isn’t performing well, following these easy steps will help you create the kind of LP that makes money.

Landing Pages – What for?

Landing pages are a powerful tool for businesses and brands because they allow you to collect leads and convert them into customers.

Unlike a website, which is usually used to provide information about a company or product, a landing page is a standalone web page specifically designed to get people to take a specific action, such as signing up for a mailing list, buying a product, or downloading a white paper.

Because it’s a standalone web page, landing pages are feasible marketing tools that every marketer needs to utilize no matter how little or big their experience in making them is.

By using a dedicated landing page that is well-designed and easy to scan, you can increase your chances of converting more leads into customers.

The Benefits of Using Landing Pages

There are a number of benefits of using landing pages, including:

  • The chances of converting leads into customers are higher
  • Proven to increase traffic by attracting more site visitors
  • Targeted design that focuses on guiding leads to take one specific action
  • More effective than websites in making people interact
  • Highlights your credibility as a brand
  • Effective lead-generating tool

15 Easy Steps to Create a Winning Landing Page

15 Easy Steps to Create a Winning Landing Page

After discussing what landing pages are and why they’re proven tools in business, it’s time to create your own for your marketing campaigns.

Whether you’re going to use a landing page builder or not, this will walk you through the 15 simple and standard steps to designing the type of landing page that will get you positive results.

1. Plan your landing page ahead

Planning a landing page before you start creating it is essential to its success. It’s what’s going to help you finish with a dedicated landing page that will stay true to your goals.

By taking the time to plan out what you want your landing page to achieve, you can focus on creating content that will help you reach your goals. It’s going to lead to better efficiency when using landing page builders.

Landing page builders take so much of the work out of creating landing pages, but without having a plan, precious time could go to waste.

Some things to consider when planning your landing page include the purpose of the landing page, the target audience, and the call to action. If you can answer these questions before you start designing your landing page, you will be well on your way to creating an effective landing page.

2. Choose the right template for your goal

Just like templates for web pages, landing page templates also make creating landing pages quick and easy. By using a template, you can avoid the hassle of starting from scratch and get right to designing your landing page.

Templates also give you a head start on adding content to your landing page, which can help save time and ensure that your landing page is well-rounded. Additionally, landing page templates are often customizable, so you can make them fit your specific needs.

If you’re looking for an easy way to create a landing page that looks great and delivers results, working with a landing page builder will make the process quicker.

3. Write a catchy headline

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Creating a catchy headline for your landing page is essential to either having a successful landing page or having one that’s just there for the sake of having one. This step is especially crucial in click-through landing pages.

By creating a headline that grabs people’s attention and makes them want to learn more, you can increase the chances of converting leads into customers.

The headline is the most important part of your landing page, and if it isn’t catchy, then people won’t stick around to read the rest. That’s why it’s so important to spend time crafting a headline that will make people want to learn more.

There are a few things you can do to create a catchy headline:

  • Use keywords that will grab people’s attention
  • Make sure your headline is relevant to what the landing page is about
  • Keep it short and sweet
  • Try using a question as your headline
  • Makes readers want to read more

4. Add persuasive content to your landing page

A dedicated landing page must be persuasive to convert leads into customers. If it’s not, you might lose your viewers very quickly. Adding persuasive content to your landing page can increase the chances of converting more leads into customers.

Some things to consider when creating persuasive content for your landing page include using strong verbs, focusing on benefits rather than features, and keeping it short and sweet. If you follow these tips, you will be well on your way to creating a landing page that is persuasive and effective.

5. Use images and videos

When creating a landing page, remember that you’re trying to sell something. And to do that successfully, you can’t bore the viewers. Therefore, landing pages that include visuals are more effective than those that don’t. This is because visuals help grab people’s attention and keep them engaged, leading to more conversions.

According to Xerox, people are ‘80% more likely to read content with colorful visuals.’

6. Structure your landing page in a user-friendly way

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Landing pages need to be user-friendly to be effective. This means they should be easy to navigate and understand, with clear and concise content. Using a landing page builder will make this task easier. Suppose the landing page is confusing or difficult to use. In that case, people will not stick around long enough to convert into customers. It is worth noting that 86% of the top landing pages, which are mostly home pages to websites, are mobile-friendly.

In order to ensure that your landing page is user-friendly, make sure to:

  • Use simple and easy-to-read fonts
  • Make sure all links are easy to find
  • Keep the layout simple
  • Avoid using too much text

7. To add credibility, add testimonials to your landing page

Landing pages are an essential part of any online marketing strategy, and one of the most effective ways to convert leads into customers is by using testimonials. By adding testimonials to your landing page, you can increase the credibility of your business and improve the chances of converting more leads into customers.

Testimonials are a great way to add credibility to your landing page because they provide social proof that your product or service is worth buying. Additionally, testimonials can help persuade people on the fence about whether or not to buy from you.

According to Search Engine Land, 36% of the best landing pages use testimonials, and 85% of viewers say that they read up to 10 reviews before they decide on trusting a certain product or service. So, if you want to come up with a great landing page, then be sure to add testimonials!

8. Offer a freebie or discount

One of the best ways to increase the chances of converting leads into customers is by offering a freebie or discount on your landing page. This is because people are more likely to buy something if they know that they’re getting a good deal.

There are a few things you can do to include entry point offers on your landing page:

  • Include clear and concise information about the offer
  • Make sure the offer is relevant to what the landing page is about
  • Make sure the offer is enticing enough to get people’s attention

9. Use strong calls to action on your landing page

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A strong call to action is always a must. Did you know that personalized calls-to-action (CTAs) perform 202% better than default versions? An effective call to action is key to converting leads into customers. Using a strong, persuasive call to action can increase the chances of converting more leads into customers.

There are a few things you need to keep in mind when creating a call to action:

  • Make sure it’s clear and concise
  • Make sure it stands out from the rest of the landing page
  • Make sure it’s relevant to what the landing page is about

10. Add social media buttons to encourage ‘shares’

Adding social media buttons to your landing page can help to increase the chances of converting leads into customers. This is because when people see buttons for popular social media platforms like Facebook and Twitter, they are more likely to share your content with their friends and followers.

According to an infographic by GetResponse, ‘When landing pages include social sharing buttons, conversions increase by 158%.’ Additionally, ‘Sharing on social media increases brand awareness and drives traffic back to landing pages.’ So if you want to increase the effectiveness of your landing page, be sure to add social media buttons!

11. Make sure the design and layout of your landing page are appealing

A well-designed landing page can make a world of difference when it comes to converting leads into customers. A good landing page should be easy to navigate, have a clear and concise layout, and use simple fonts that are easy to read.

Suppose you’re creating lead generation landing pages to ask for information from leads. In that case, you must ensure they’re interested in your offer. One way to do that is to carefully design appealing layouts.

Additionally, it’s important to make sure your landing page’s design and layout appeal to potential customers. This means using visually appealing colors and images and including social media buttons to encourage users to share your content.

12. Track the results of your landing page

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Tracking is one of many landing page best practices that shouldn’t be overlooked. Without the habit of tracking, it’s hard to develop a strong landing page, let alone a reliable digital marketing strategy.

A landing page is a critical part of any digital marketing campaign, but it’s only effective if you can track its results. By tracking your landing page results, you can determine whether or not it’s converting leads into customers. Additionally, you can use the data to make changes and improve the landing page to increase its effectiveness.

There are a few ways you can track the results of your landing page:

  • Use Google Analytics to track how many people are visiting your landing page
  • Use A/B testing to test different versions of your landing page against each other
  • Track conversion rates to see how many leads are being converted into customers

13. A/B split test your landing page

Before assuming the position in 2012, according to Medium, Former US President Barack Obama’s election campaign raised an additional $60 million through effective A/B testing of campaign strategies.

A/B testing, also known as split testing, compares two versions of a landing page against each other to determine which one is more effective at converting leads into customers. This process can help you improve your landing page’s effectiveness and increase the number of leads converted into customers.

A/B testing can help you make better decisions about your website. If you want to create effective landing pages, A/B testing is a step beyond getting stuck in the guessing game.

14. Make sure your landing page is responsive on all devices

Landing pages are a critical part of any online marketing campaign and must be responsive on all devices. This is because potential customers may visit your landing page from various devices, including desktop computers, laptops, tablets, and smartphones.

You could lose potential customers if your landing page isn’t responsive on all devices.

15. Optimize and improve your landing page

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Optimization, like tracking, is also one of many landing page best practices. Landing pages are a critical part of any advertising campaign, but like google ads, they can only be effective if they are optimized and improved. Optimizing and improving your landing page can increase its effectiveness in converting leads into customers.

FAQs

Are landing pages websites?

A landing page is simply another URL on a website or platform that people land on after clicking through from another part of the internet. A landing page could be a page on your website that you direct people to after they click on your ads, sales pages, and internal links.

Do landing pages have types?

The three most common types of landing pages are lead capture, thank you page, and product page.

Lead capture landing pages are used to collect information from potential customers in order to create a contact list. This type of landing page usually contains a form that potential customers can fill out in order to provide their contact information. Once the information is collected, it can be used to market to the customer later on or added to a mailing list.

‘Thank you pages’ are critical to any online marketing campaign. They thank potential customers for taking the time to visit your landing page and provide their contact information. ‘Thank you pages’ should also include a call to action, encouraging potential customers to take the next step in the sales process.

Product pages are used to promote and sell products. They usually contain images of the product and information about the product, such as the price and availability. Product pages also often include a call to action, encouraging potential customers to purchase the product.

Where should I post my landing pages?

According to InstaPage, the areas on your website that should link to your landing page are:

  • Footer
  • Resource Page
  • Sign-up Page
  • Blogs
  • Banner
  • Pop-ups
  • Contact Link
  • Drop down menus

Is one landing page enough?

No, one landing page isn’t enough. It depends on your product or service and the goal behind it. But by using multiple landing pages, a business can better target specific audiences and increase the chances of converting leads into customers.

According to HubSpot, by adding 10 to 15 more landing pages for a certain offer, businesses, on average, enjoy 55% more leads compared to campaigns that use fewer.

In Summary

After reading this guide, you should understand what it takes to create landing pages that make money. Then, by following the 15 easy steps we’ve outlined, you can increase your chances of converting website visitors into paying customers.

Remember to always test and optimize your pages, so they are constantly improving; there is no such thing as a perfect landing page, but with some effort and tweaking, you can come close! Have you created any successful landing pages lately? Let us know about them in the comments below.