B2B Digital Agencies
12 minHow to Measure AI Productivity Gains in a B2B Agency
Measure AI productivity at the task level, not by counting outputs or tool logins. Compare similar client work with and without AI, include setup, review, correction, and approval time, then judge the result on quality-adjusted throughput, contribution margin, usable capacity, and client outcomes. Segment the results by task and team experience before deciding whether…
·June 9, 2025