If you’re in the B2B SaaS space, you might wonder, “What’s lead scoring all about?” Well, if anything, it’s one of the many important B2B marketing terms to familiarize oneself with. Think of lead scoring as your way to pinpoint which potential customers, or leads, are most likely to buy what you’re selling. It’s a…
So, have you heard about lifetime value? If you’re in the B2B SaaS game, it’s something you’ll definitely want to get familiar with. Think of customer lifetime value (CLV) as a way to gauge how much a customer will fork out on what you’re offering as time goes by. Imagine you have an ice cream…
If you’re running a SaaS business, it’s pretty important to understand what “customer retention rate” means. It’s one of the most ‘must-learn’ B2B marketing terms out there. Basically, it’s all about how well you’re keeping your customers around after they’ve signed up. Think of it like hosting a party: if you threw a great bash…
Ever stumbled upon that question asking how likely you are to recommend a service? That’s all about Net Promoter Score (NPS), and it’s super relevant for B2B SaaS companies like yours. Essentially, it measures customer enthusiasm. A high score? You’re acing it, creating experiences that keep customers returning and referring. It’s proof your hard work…
Are you finding it tough to get enough high-quality leads for your B2B SaaS business? Do long sales cycles and hitting the right decision-makers feel like never-ending headaches? Trust me, you’re not alone. A lot of B2B SaaS marketers are in the same boat. To put things in perspective, 63% of marketers say their biggest…
Feeling overwhelmed by all those marketing tasks on your to-do list? Can’t seem to find the right tools to really push your SaaS business forward? And what’s the deal with AI anyway—can it actually help you out? Trust me, you’re not alone in this. Here’s something cool: Companies using AI in their marketing are seeing…
Have you ever been totally snowed under by all those marketing strategies out there? Where do you even start to ensure you’re getting the most bang for your buck, right? Well, you’re definitely not the only one scratching your head over this. Plenty of SaaS businesses are in the same boat, trying to nail down…
I get it; the whole lead generation game can be super frustrating, right? If you’re scratching your head wondering how to turn those maybe-customers into your biggest fans, you’ve got a lot of company. But guess what? Sprucing up your demand generation can seriously crank those numbers up – we’re talking about a possible 300%…
Are you finding it difficult to measure the success of your SaaS content? You may also be wondering how to measure SaaS content marketing efforts effectively. Many believe that simple metrics like page views are sufficient, but this is a myth. Overcoming this misconception and understanding the right metrics can lead to more effective content…
Trying to get your SaaS company noticed and trusted in a crowded space? I totally get it. The whole link building thing can feel like figuring out a puzzle with missing pieces, even though it’s super important. So, here’s a scoop that might make your day: businesses that really nail their link-building game see about…