“why is it SO hard to get high-ticket clients?”
“Why is it SO hard to find good, high-ticket clients?”
…I have
heard this question sooooo many times…
…and a few
variations of it:
Why is my high-ticket
coaching sales funnel not working?
How do I use Facebook
Ads to get high-ticket coaching clients?
Why am I attracting
the wrong type of customers?
We’ve found
that being stuck trying to answer the above questions often leaves life
coaching business owners and leaders feeling:
Frustrated
Confused
Exhausted
And close to hopeless
Well…
To begin
answering these questions, we need to do two very important “RE”
things:
First, we
need to RE-define what marketing is.
By doing
this, marketing is no longer a ‘necessary evil” or a way to manipulate
& persuade people to buy our stuff.
It becomes
HOW we fulfill on our promise to make a difference…to positively impact
people’s lives…to evolve ourselves.
Mostly, it
aligns marketing with our values!
I know this
sounds like a lot for something that just seems like a means to an end, but…
I find that
this connection is what trips up many otherwise successful life coaching
businesses.
Getting this
into the ‘bones’ of how you do high-ticket life coaching will profoundly change
your results
AND…
Allow you to
have more fun and fulfillment getting the results.
This is so
important that we’ll need to unpack this slowly over time.
For now,
let’s talk about the other “RE”.
This will
help us to directly answer the question “why is it so hard to get
high-ticket clients?”
As is often
the case, the answer is contained within the question.
But…
Only if you
RE-frame the question.
Instead of
asking “why is it so hard to get high-ticket clients?”, let’s reframe
it to:
“how can I provide so much value to already successful people that
they see their coaching/consulting investment with me as a steal?”
This further
leads to questions like:
“what can I uniquely provide that makes her/his ability to be
wildly successful inevitable and predictable?”
To say it
like Brooke Castille in an interview with Claire Pelletreau (paraphrased):
I need to feel like what I’m offering
is completely overdelivering. It needs to seem like a true bargain for anyone
buying it- not matter the price…I always want to feel like I’m selling a Mercedes
for $10…and who’d turn that down.
Now we’re
talking!
Simply by
reframing the question, a very popular life coaching ‘trick’ I’m sure you’re
already familiar with, we are now empowered to answer it with clarity.
Now *these*
are questions worthy of our answers!
Let’s start
with reframed question #2:
“what
can I uniquely provide that makes her ability to be wildly successful
inevitable and predictable?”
If your
already have a decent or thriving life coaching business, then you probably
already have customer personas/avatars.
Some version
of this needs to be done before you do anything.
(perfection
is NOT required)
From this
customer avatar, we’re going to look deep into her/his metaphorical
“digital eyes” with empathy and understanding.
AFTERwards,
we’re then going to deeply create something that provides her/him with a unique
answer to their pains and frustrations.
Something
that helps them unstick themselves and get the results they crave.
You can now
confidently answer “what can I uniquely provide that makes her ability to
be wildly successful inevitable and predictable?”
If not, keep
staring into your customer’s metaphorical “digital eyes” until you
emotionally understand her/his pains/frustrations and have created from your
own experience something that helps her/him grow predictably…
Note: again,
we are not looking for perfection…or a 20-page avatar document with no
emotional connection.
Later, we’ll
tackle another very common pain point for life coaching businesses (and small
businesses in general):
“How to
keep your life coaching business from becoming a time-sucking JOB…
…and how to
begin moving out of the entrepreneur job rut.”
Side effect:
this may increase your results and give you more time and fulfillment. 😉
Brian
“” Shelton
P.S. There’s
one more critical thing to do…and it’s going to go against most of the goo-rus
our there..but it is the make or break mindset whether you get (and keep
high-value customers instead of uncommitted ‘looky-loos’)
Hint: it’s
the OTHER side of a magnet.
Think you
know the answer?
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