ChatGPT
- Appeared
- No
- How the answer was framed
- Split the need across value management, productivity analytics, observability, cost management, and governance
- Sources shown
- Four, listed in the expanded Sources dialog
Founding cohort · One client at a time · Led by Brian
Find out where you appear in AI shortlists. Fix the page evidence you can control.
Prospects can reach a first call already knowing which vendors they are considering, after asking AI. The 90-Day AI Shortlist Accelerator takes the 20 buyer questions and first priority from your assessment, delivers the priority page work for your approval, and checks the same questions again at day 30, 60, and 90.
$9,000 · 90 days
Book the free fit call
Step one is a free 30-minute fit call, then the AI Search Assessment. We check up to 20 of your own buyer questions in ChatGPT, Claude, Perplexity, and Google AI Mode, and in a 90-minute working session with Brian you choose what to address first. $1,500, credited in full if you start the Accelerator within 30 days. If it is not a fit, Brian tells you on the call, and you owe nothing.
20 buyer questions · ChatGPT, Claude, Perplexity, and Google AI Mode · four measurements · one system your team owns
How the work stays checkable
You approve the questions. We measure the same set four times. You keep the evidence.
Your report card from the assessment is the starting line: 20 buyer questions you approved, checked in the buyer-facing versions of ChatGPT, Claude, Perplexity, and Google AI Mode under a documented protocol. We run that same set again at day 30, 60, and 90. The set does not change while the work is underway, so every re-check is comparable to the starting line.
You keep the evidence, the process, and the instructions to run it again without us.
The problem
Your search performance can look healthy while AI builds a different shortlist.
You may have watched it happen. A prospect arrives already knowing which vendors they are considering, and you have no idea how that list was made, or why you were or were not on it.
Your rankings can look fine. Your content can be solid. Your messaging can be clear. And when a buyer asks ChatGPT, Perplexity, or Google AI Mode which vendors to consider, you can still be missing from the answer.
That absence may not appear in your analytics, in your agency's report, or in any dashboard you already use. Unless you measure the buyer's questions directly, the gap can stay invisible.
Without a stable baseline, your team can spend months creating more material without knowing which buyer questions reveal a meaningful gap, which pages deserve the work, or whether anything changed afterward.
A real measurement example
One real buyer question · ChatGPT, Perplexity, and Google AI Mode · Shared with permission by TheAIAudit
Same buyer question. Three different shortlists.
Credo AI alternatives for teams that need to measure whether AI is paying off
TheAIAudit supplied this question and permitted the example. It did not appear in any of the three answers, each engine framed the choice differently, and each displayed a different set of sources. That is why a screenshot is not a baseline.
Perplexity
- Appeared
- No
- How the answer was framed
- Presented a named shortlist across business intelligence, data platforms, observability, and governance
- Sources shown
- 30, with destination links visible on the page
Google AI Mode
- Appeared
- No
- How the answer was framed
- Organized the alternatives into financial IT management, specialized AI ROI, and production monitoring
- Sources shown
- 19, with the destinations hidden behind Google redirects
What this example shows:
The same buyer question produced materially different shortlists, and TheAIAudit was absent from all three answers.
What it cannot tell you:
Why the engines produced those answers, TheAIAudit's complete AI visibility, or whether a specific change will move a later answer.
TheAIAudit was not a client. This shows how the measurement works, not a client result.
What you actually get in the 90 days
Measure first. Decide where to act. Do the work. Ask again.
This is done with you, not to you. We do the heavy lifting, and you see all of it: every question we ask, every answer that came back, every page we touch, and the reason for each. Your owner watches the day-60 check run and runs the day-90 check while we watch. Nothing sits in a black box.
First, you already know where you stand.
Your assessment report card is the starting line: 20 questions you approved, run in ChatGPT, Claude, Perplexity, and Google AI Mode, with four things recorded for each one: whether you appear, who appears when you do not, whether your positioning is accurate, and which sources appear alongside the answer.
That is a starting count you can check question by question, with the captured answers behind it. The Accelerator starts by fixing, not measuring.
Second, we start with the first priority already chosen.
Your assessment and plan name the buying decision and first pages to address. Page work starts there. I rank the remaining included page work from the report card evidence and review that order with you in one batch.
Third, we do the work. You do not get a list of recommendations.
We upgrade up to eight existing pages buyers use to decide, and build up to four comparison or alternatives pages justified by the benchmark. Supporting FAQs, schema, and internal links are improved where they support included pages.
The finished page work is delivered for your approval. Your team publishes it.
Fourth, we check the same 20 questions again at day 30, 60, and 90.
The same buyer-facing engines, under the same documented protocol. You see what moved, what did not, which questions the page work targeted, and which it did not.
Fifth, you keep the whole system.
At handoff you receive the complete Measurement Kit and the one-page twelve-month roadmap. Your team can run the same measurement again without us. You should not have to hire anybody to check your own visibility.
This is not a report-only engagement, a dashboard subscription, or a content quota. It includes the assessment report card, the ranked decision, the page work, three re-checks, and the handoff.
Included scope
What the $9,000 includes
Run the arithmetic with your own deal value. Would one additional shortlist inclusion that converts be worth more than $9,000 to you?
I cannot promise that an AI engine will recommend you, or that a specific answer will change. Nobody controls that. So test the price against the worst case: 90 days pass and not one answer changes.
You still have the priority page work the benchmark justified inside the included scope, delivered for your approval. Four comparable measurements. A checkable view of where you stand and what to do next. And the complete Measurement Kit your team can run without us.
That is the floor. That is what $9,000 buys. Anything that moves on top of it is upside.
Your $1,500 assessment payment counts toward the $9,000 if you start within 30 days. Pay the rest at once, or in three parts: $1,500 at the start, $3,000 on day 30, and $3,000 on day 60.
Your starting line, from the assessment
- The 20 approved questions and the report card from your assessment
- Diagnosis across absence, competitor presence, positioning accuracy, and which sources appear alongside the answers
- One ranked priority map showing which product area to focus on first, which pages deserve the included work, in what order, and the evidence behind each call
Do the work on your site
- Targeted passage upgrades on up to eight existing pages buyers use to decide
- Up to four new comparison or alternatives pages justified by the benchmark
- Improve an existing authoritative page, or create one, when the diagnosis shows that important facts about you are fragmented, contradictory, or stale
- Supporting FAQs, schema, and internal links on pages already included in the work
Correct outside errors we can verify
When an AI answer makes a potentially false statement about your company and cites an outside page, we inspect that page. If the page itself contains a narrow, verifiable error, we verify the facts against documentation you approve and request a correction. The publisher controls the edit.
Measure and hand over
- Reruns at day 30, 60, and 90
- Reporting on movement and non-movement
- The complete Measurement Kit and a one-page twelve-month roadmap
- One revision round per deliverable
- A day-120 check, run by our team a month after we leave, showing what the same check returns then
- A one-page checklist your team applies to any future page
- A recorded walkthrough of the check, to help a new owner learn it
If the benchmark does not justify the maximum in one page category, equivalent capacity moves to the highest-priority included page work. We do not manufacture pages to hit a quota.
When the main obstacle is outside your website
Some of what shapes an AI answer is not on your site at all.
The benchmark may show that the main obstacle is what credible outside sources say, or fail to say, about your company. Outreach to get your company included, earned or paid placements, original research, review generation, and active Reddit participation are not included in the $9,000.
If that work is indicated, you receive the evidence and a brief showing which outside sources matter and why. You decide whether to engage a specialist directly. Grow Predictably does not add a fee to the specialist's work.
Guarantee
The work is guaranteed. The measurement system is yours.
Grow Predictably guarantees the included implementation, three re-checks of your 20 questions under the recorded protocol, transparent reporting, and the complete handoff.
If an included deliverable is not completed for reasons within our control, we finish it at no additional fee. If your owner attended the day-60 and day-90 checks and still cannot run the check alone, we give one more walkthrough at the day-120 check, free.
We do not guarantee that an AI engine will recommend your company, that a specific answer will change, or that an outside publisher will make an edit. Client approval and publishing delays, platform outages, AI-engine behavior, and publisher decisions remain outside the guarantee.
The founding cohort
I lead the work from diagnosis through handoff.
Brian K. Shelton · Founder, Grow Predictably
This is the founding cohort, so the Accelerator does not yet have a completed client outcome to show.
I lead AI-search optimization for a B2B SaaS marketing team in my in-house role.
My supporting credentials include certifications in Digital Marketing Analytics from MIT and in A/B Testing from Optimizely, six years as a DigitalMarketer Certified Partner, an MS in Marketing from The University of Texas at Dallas, and a BS in Electrical Engineering.
Years ago, at a Fortune 500 US airline doing multi-billion dollars in annual online revenue, I led a major website optimization that lifted search traffic 15.3 percent. I also ran an A/B test that increased revenue per visitor 14.1 percent, statistically significant on both conversion rate and revenue per visitor. That is prior-role work, not a result from this program.
People who have worked with me say this. "Brian helped me reframe AI, not as a tool that simply executes tasks, but as a true thinking partner. It improved my reasoning, creativity, and overall quality of work." Keith Jones, MA, Well-being Program Manager, Mayo Clinic. "His strategic insights have been instrumental in transforming my business, leading to a significant increase in profits. He has a knack for identifying opportunities for growth." Sharon Johnson, Operations Professional. These are not results from the AI Shortlist Accelerator. They speak to my judgment and how I work.
Day 90
At day 90, you decide what happens next.
One fixed price for 90 days, with your $1,500 assessment counted toward it. Nothing renews on its own, and there is nothing to cancel.
The diagnosis may surface more work than 90 days can hold. Your day-90 roadmap records the remaining opportunities in priority order, including what did not fit and why.
If you want additional work, any next engagement is a separate decision that starts from the day-90 evidence. If you would rather rerun the benchmark yourself, you have what you need.
You are not committing to an open-ended monthly arrangement before you have evidence that continuing is worthwhile.
Fit
Built for a buyer who can approve the work and get it published.
This is for a B2B SaaS founder, CEO, or marketing leader with direct budget authority, roughly $1 million to $10 million in annual revenue, and a category where buyers actively compare vendors.
The two questions that matter most:
- Can you approve a $9,000 engagement without procurement?
- If we hand you a finished page, who publishes it and how long does that normally take?
Someone on your team has to be able to approve deliverables within five business days and publish approved pages within ten business days. This is not bureaucracy. If either window slips, the later measurements may not test the live page work, and a flat day-90 result may reflect the delay rather than the work.
If buyers in your category do not meaningfully compare vendors, there is no shortlist to compete for. We will tell you before we invoice rather than take your money.
This is not for you if
- You need a guarantee that an AI engine will recommend your company.
- Nobody on your team can approve and publish page changes.
- You want a content-volume campaign.
- Your category has no meaningful vendor comparison.
- You need the $9,000 engagement itself to include outreach to get your company included, earned coverage, or paid placement on third-party sites.
Questions
Questions before you book
We already have an SEO agency. Does this replace them?
No. The Accelerator can work alongside an SEO partner. It focuses on a buyer-approved set of questions that stays the same, the pages connected to observed gaps, and repeated measurement in the same places your buyers look. It does not replace a full SEO program.
What happens before the Accelerator starts?
Every Accelerator starts with the AI Search Assessment. We check up to 20 of your own buyer questions in four AI tools, and in a 90-minute working session with Brian you choose what to address first. That report card is the Accelerator's starting line. The $1,500 counts toward the $9,000 if you start within 30 days.
What if the main problem is outside my website?
You receive the evidence and a brief showing which outside sources matter and why. Outreach to get your company included, and placement work, are separate services provided by a specialist you contract directly. That limit is disclosed before you buy, not after the benchmark.
Who does the work?
I lead the diagnosis, priorities, and review. A small execution team supports evidence collection and production inside the approved method and scope.
Final call to action
Start with your 20 questions, not a sales deck.
Step one is a free 30-minute fit call. If it is a fit, you fill in a short worksheet, we build up to 20 questions from it and our research, you approve them, we check them in four AI tools, and in a 90-minute working session you and Brian choose what to address first. You receive the report card before the session and your written plan within three business days after it.
The report card is a count you can check, not a promise about what an AI tool will do. If it shows nothing worth fixing inside the Accelerator's scope, I will tell you at the end of the assessment rather than sell you the Accelerator.
$1,500 AI Search Assessment · credited toward the $9,000 Accelerator within 30 days · 90 days · One client at a time