Digital Marketing - Grow Predictably

September 19, 2023

10 Retention Metrics + CVJ = Reducing Customer Acquisition Cost

Picture this: our friend Bob, a savvy business owner, was once like a hamster on a wheel, constantly chasing new customers and watching his acquisition costs skyrocket. Sounds familiar? Well, you're not

by Brian Shelton

Digital Marketing

Ecommerce Strategy

Sales Strategy

September 18, 2023

6 Ways to Design An Irresistible Offer (Starting w/ Customer Avatars)

Remember when you came across an irresistible offer, and it worked on you? The kind that made you click "add to cart" faster than a lightning bolt? That's our focus

by Brian Shelton

AI Marketing

Digital Marketing

August 16, 2023

Exploring the Impact of AI on Business Strategy: 9 Ways to Gain an Advantage

Let's face it - as a business owner, you're constantly juggling multiple tasks at once. It can feel like you're trying to solve a Rubik's Cube blindfolded, with one hand

August 4, 2023

5 Proven Steps to Start a Digital Content Strategy

Can you believe it's 2023, and digital content continues to reign supreme? In fact, its importance has only grown in recent years. Just imagine a staggering 91% of businesses rely on

by Brian Shelton

How Generative AI Can Improve Business Performance

AI Marketing

Digital Marketing

July 31, 2023

7 Epic Ways How Generative AI Can Improve Business Performance

Navigating the fast-paced world of business can be challenging, right? If you're a business owner or someone who loves tech, you might have heard about generative AI. But you're probably

by Brian Shelton

Digital Marketing

July 26, 2023

What is the Importance of Customer Avatar in Marketing? – Your First Step to Marketing Success

Imagine the frustration of sending a marketing message to the world only to hear crickets. This is the reality for many young marketers or business owners who try their best

by Brian Shelton

Digital Marketing

July 24, 2023

Customer Value Journey in Digital Marketing: Uncovering the 8 Steps to Robust Retention

Are you experiencing challenges like low customer engagement, high churn rates, or stagnant business growth? Or perhaps you hope to create a seamless customer journey, develop a loyal customer base,

by Brian Shelton

Digital Marketing

July 19, 2023

7 Powerful Habits for Successful Digital Marketers You Need to Adopt Today

Remember the story of the tortoise and the hare? The slow, steady tortoise wins the race against the fast but inconsistent hare. Now, imagine the world of digital marketing as

by Brian Shelton

AI Marketing

Digital Marketing

July 14, 2023

5 Ways to Embrace the Future of AI in Digital Marketing (For the Non-Tech Savvy)

Remember the time when marketing was all about catchy taglines and colorful billboards? Those were simpler times. Now, we're in an era where artificial intelligence (AI) is reshaping the way

by Brian Shelton

Digital Marketing

July 13, 2023

7 Ways to Implement Automation in Digital Marketing for Busy Entrepreneurs

Ever tried juggling? It's a dizzying task that requires a lot of skill, much like managing multiple digital marketing tasks on your own. One moment you're crafting an email campaign;

by Brian Shelton

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